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Client Project Research
OLIVIA GROOM
Audience
Trip advisor comments and ratings
with percentages.
AudienceFacebook page, age range
from 18-50’s. A lot of my
friends follow the page, so
it is aimed at teenagers to
people in their 20’s as well
as adults and families.
Rated 5 out of 5, along with
394 followers. The social
side is a very tight knitted
local audience, it tends to
be a place for young adults
to go at the weekend and in
summer especially. For
adults and families it is a
place to go in the evenings
for a meal or a drink after
work. Very family
orientated and well loved
by the locals, so supported
by all ages.
Audience
The audience is very family
orientated as the area has is
57% families.
Survey results anaylysis.
Bibliography
Bibliography
1. Charlotte Oliver (2018) Target Audience Interviews (conducted on
13/11/18)
Joe manship 13/11/18 (2018) Target Audience Interviews (conducted on DATE)
2. Trip advisor and survey monkey.

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Client research

  • 2. Audience Trip advisor comments and ratings with percentages.
  • 3. AudienceFacebook page, age range from 18-50’s. A lot of my friends follow the page, so it is aimed at teenagers to people in their 20’s as well as adults and families. Rated 5 out of 5, along with 394 followers. The social side is a very tight knitted local audience, it tends to be a place for young adults to go at the weekend and in summer especially. For adults and families it is a place to go in the evenings for a meal or a drink after work. Very family orientated and well loved by the locals, so supported by all ages.
  • 4. Audience The audience is very family orientated as the area has is 57% families.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11. Bibliography 1. Charlotte Oliver (2018) Target Audience Interviews (conducted on 13/11/18) Joe manship 13/11/18 (2018) Target Audience Interviews (conducted on DATE) 2. Trip advisor and survey monkey.

Editor's Notes

  1. Analyse your audience. Use info from the client and any other resources you can to build a picture of them. Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche. There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles. You can also consider some primary research in to your audience as well.
  2. Analyse your audience. Use info from the client and any other resources you can to build a picture of them. Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche. There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles. You can also consider some primary research in to your audience as well.
  3. Analyse your audience. Use info from the client and any other resources you can to build a picture of them. Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche. There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles. You can also consider some primary research in to your audience as well.
  4. List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.