This document analyzes a music magazine called NME. It summarizes: 1) The magazine uses various techniques to attract its target audience of teenage males. This includes using buzzwords like "SPECIAL" in the header, a bold red masthead to draw readers in, and featuring prominent black male artists like Dizzee Rascal on the cover. 2) The main image of Dizzee Rascal connotes hip hop culture through his clothing, tattoos, and pose with graffiti in the background. This reinforces the stereotypes associated with rap music genres. 3) Visual elements like the placement of text and images follow standard magazine design conventions to guide the reader's eye to the most

1. ANALYSIS OF MUSIC MAGAZINE ONE NME
A strip(strapline)hasbeen usedatthe bottomof the frontcover,
withotherartist’snames,toshowthat the magazine isfilledwith
manyother artiststhat mayfeature inside the magazine. Ithasalso
be usedat the topof the magazine,above the masthead,toconnote
whicheditionitisinboldandwhichseasonitwas published.
He givesthe audience directaddress inthis
full bodyshot,whichiswhere the model
(mainimage) islookingdirectingatthe
audience.Thisistodraw the targetaudience
intothe magazine andalsodue to the facial
expressiononhis face,whichdenotes
happiness;itmakesthe magazine more
appealingtosee/read. Withnotattoos,
expectforthe one on hisarm, to showthat
aimedtoteenagersandbe a bit of a role
model tothema good influence.
The headerwill attractthe readerbecause itincludesabuzzword,whichis‘SPECIAL’whichdenotestothe
audience whattype of tourit will be andsellsthe magazine,makingpeople thinkitisspecial sotheywouldwantto
openthe magazine.The mastheadisredandin bold,whichwill draw the audience inbecauseitisbranding,as itis
providesrecognitionforthe audience,distinguishingitfromothermagazines.Anditisredbecause itsymbolises
dangerand rebellion,itreinforcesthe stereotypesof whatRapis,linkingitthe type of genre itis.
The main image connotesthe iconof the
genre Hip-HopandRap because of the
musiche usuallyproducesandbecause of
hisethnicity,andhiscostume,of chains,
tank topand his‘ALIFE’trainers.Thisall
symboliseshow cool he isand are the
typical ideologiesof Rapand Hip-Hopstars.
Includingthe mise-en-scene of the graffiti,
couch and hiscostume.
The target audience forthismagazine would
be teenagersbecause of vocabularyusedlike
‘MAN’and ‘Wowee zowee’,whichsoundslike
the type of wayteenagerswouldtalk.They
wouldalsobe of a workingclass tomiddle
classand male because there isa male asthe
frontcover andbecause the genre wouldbe
Hip-Hopand,stereotypically,male people are
knownto like Hip-Hopandsingit. The target
audience wouldbe blackmalesbecauseof
‘Dizzee Rascal’ inthe maincoverline witha
drop shadow behindit, featuringasthe main
image and‘Jay-Z’ on the stripat the bottom,as
theywantto lookat the magazine forpersonal
identity andescapismfromtheirnormal dayto
day life aswomenmayfantasise tobe withor
to be famouslike them.
Thismagazine followsthe typicalcodesandconventionsof magazines
because ithas a barcode on the frontcover,a strapline onthe topand
bottom,a mastheadat the top,a puff (covermount)whichadvertises
to the target audience tointerestthem withsome news/gift, amain
image that anchorsthe maincoverline,a coverline withthe main
magesname ina biggerboldfont,follow acolourscheme (whichin
thismagazine isredand white) andinvolvethe rule of third,where
each cornerof the pointsall attract the readerseye tofocuson them
specificpointof the magazine andotherpartsmay be deadspace,so in
thismagazine,the audience focusonthe mainimagesface andhis
costume andhis name.