Front Cover Analysis; MixMag and UNCUT

1. Masthead > The name ‘Mixmag’ suggests that the
magazine focuses on dance music and the idea that DJ’s
are mixing music on deck, this will interest the target
audience because they will want to know what the
magazine has to say about dance/club music. The
typography for the masthead is written in display font with
a curvy type, this causes it to look sophisticated yet simple
and interesting which will appeal the viewers. It is a clear
bold font making it stand out from the rest of the writing
on the page even if it just has color white in it; this makes it
easy for audiences to identify the magazine and its genre as
well. The font used for the masthead is EmBauhaus Bold,
which portrays modern aesthetic. The model is super
imposed over the masthead not to make it rubbish but can
still be easily read. The tagline also says it all, another
factor to persuade viewers to buy the product is the tagline
that says “The World’s Biggest Dance Music and Clubbing
Magazine”, and this is again used to create familiarity in
this particular kind of magazine.
Main Image > Nina Kraviz is a Russian DJ, producer,
and singer (source: wikepedia) and this model and also
the used image suits the magazine as it is all about
dance music and it can also be linked to the masthead
“Mixmag” as she is a DJ. The image was a medium shot
and it shows from above the head as an allowance for
the masthead. The image also used a formal balance
and direct mode of address to establish a fine look for
the reader.
Lead Article/Cover Lines > words such as “plus” usually
can be as an incentive for buying this magazine as it
adds extra information that could interest buyers. It is
used for the magazine to look more fulfilling than
others. It creates an idea that this magazine has so
much to offer. The artists indicated in this magazine
have been also picked specifically to also attract the
target audience. The cover lines are used to show what
may be included in the magazine and are anchored by
pull quotes to further attract the reader to buy the
magazine so they can read what is inside. Most of the
font is also the same and is in capitals again to be
easily read by the target audience.
Target Audience > target audience of this magazine
can be estimated to 24 years of age and above and
preferably male. As males are more interesting in
clubbing and nightlife and they are more interesting
in the possible information and articles included in
this magazine although there are some contents that
could possibly attract women in a way. And also,
majority of DJ’s are male so they males have
something to do more with this kind of magazine than
women do.
House Style > The colour lines follow a colour scheme
and a house style; they use the same font and are all
sans serif with only the colours pink black and white
used. These colours are used to make it more friendly
and easy to read and are blended in the background
colour s well the model’s image as it is dark and so
bright colour has to be used including neutral colours,
black and white. It is just simple as there are certain
features that must be met for the target audience.
Though it has only 3 colours, it was used and placed
properly to their corresponding areas.
Guttenberg Design > in the primary optical area,
there’s no additional information just the title of the
magazine which can be seen in the masthead however
on the terminal area, we can see that there’s a bit of
details on what you can see inside the magazine. It kind
of follows the principle because after travelling to the
terminal area, we go straight to strong fallow area
which has a little bit of additional information that can
be easily seen as it is placed on a clear area in the
strong fallow area which can get the viewer’s attention
and there also pieces of information in the weak fallow
area which are of much relevant to the magazine but
has no badge added for some irrelevant bits.