The trailer uses misleadingly positive imagery and messaging at the beginning to subvert expectations of a horror film. It depicts a utopian society with low unemployment and crime. However, it is revealed that this is only because one night a year all crime is legal, known as the "Purge." The trailer shows a family struggling to survive the Purge after their son helps an outsider seeking refuge. Quick cuts build suspense without revealing details, and the family must decide whether to save the intruder or turn him over to avoid harm. Their home is invaded as they search for the intruder, and the trailer leaves viewers wanting to know their fate.

2. The opening to the trailer is of a sunrise. The connotations of a sunrise are usually positive; new
beginnings, rebirth, sunshine equalling to happiness etc. Therefore by the trailer using this is
subverts ideologies of horror movie trailers, as this opening it reinforcing ideas happiness and a
happy positive movie rather than a horror. However this use of challenging ideologies of horror
movies will interest the audience more as they are not getting what they expect therefore, giving
them more suspense as to what this movie is about. This happens for quite awhile after this
particular scene.
The next scene within the trailer is of a family holding hands walking into the sunset, the words ‘A
Nation Reborn’ fade onto this image, to the audience this will again reinforce many ideologies of
a happy family therefore representing a happy society and a possible happy movie. Therefore,
subverting the horror movie expectations.
The 3rd shot is introduced through yet a again a simple fade in transition, which helps remain the calm
and happy positive feel the audience will be getting from watching it. More words come onto the
screen, statements almost. ‘Unemployment is at 1%’ this statement will really emphasise to the
audience members as it is something that is almost seen as impossible to a society of today, therefore
it makes the audience wonder how this is possible. It also contrasts with the two before shots. It
makes the audience questions what is the cause for the society to be in such a great state, which then
makes then believe whatever it must be must be really good to have. This sets gives the audience
more suspense as to what it is as so far they are getting such happy positive vibes. Non-Digetic
syncrenous music is also used all the way through to emphasise the happy feeling the trailer is giving
us.

3. The next scene again reinforces the idea of a happy film as it displays a happy family at
a dinner table, slowly zooming into the mums face to display her genuine happiness.
A fade in again is used to show another sign of happiness which is young love. Two
teenagers kissing, writing then appears once again this time saying ‘Crime Is At An All
Time Low’. Contrasting the text with two teenagers could be a hidden message, as
teenagers are usually associated with crime. Henceforward, this statement again will
grow the audiences suspense as they simply want to find out why their society is so
good compared to the society the audience are living in. The same synchronous
music is still being played in the background to emphasise on the positive vibe being
portrayed.
The next shot is also showing friendship, which emphasises on the idea of friendship.
However this shot is almost a hidden message as in the movie the blonde haired
woman actually goes to kill the other woman, however the audience watching the
trailer would not know this in any way at the point of watching.
The next shot used words once again ‘Because One Night A Year’ . This indicates that
the audience are finally going to find out the reason for the society to be in such a
good place. We the audience also then expect there to be a very big change in the
dynamic and feel within the next shots and onwards. The writing on the screen also
then starts to cut out (making the noise along with it) this is played over the top of
the before happy serene synchronous music to show the audience that the
happiness is being taken over.

4. The cut out noises begin to speed up and the before page cuts out quickly to emphasise the
sound effects. This emphasises on the idea that for this one night all the happiness from the
before scenes is gone. It is then replaced by the shot, of someone shooting a gun, however
techniques are used to show this making it look like the audience are watching camera
recordings of what is going on this particular day. It gives verisimilitude to the audience as they
are watching a recording from a CCTV rather than just watching a man shooting a gun.
The next shot is once again a statement ‘All Crime Is Legal’ this finally tells the audience exactly
what they wanted to know ‘why is the society the way it is’ however it gives them even more
questions as they wonder how this could make a society better. The before happy music is still in
the background very lightly, it has gone from being synchronous music to asynchronous music;
however the music is now faded in the background and taken over by the fuzzy camera cutting
out sounds emphasising how the happiness is gone.
A quick cut is then used to show more CCTV footage of what goes on the one day all crime is legal.
We can contrast the use of transition of how it went from happily fading in and out to the quick cuts
used to emphasise the emotion and different situations within the two different scenarios of
emotion. This will obviously affect the audience as they will now get a different feel to the movie,
finally seeing how it is a horror movie.
Special effects is used to do a quick cut by using the same camera fuzzing sound a editing
technique, this helps emphasise on the fact that the next shot is of the institutional logo. This
will allow the audience to grow their own opinions on whether they will like the film as they will
have an idea of what Universal studios has made in the past.

5. The next shot is a establishing shot, to show the audience that this house and who
is inside it has great value to the movie. A voice over is used to show the audience
who it is that lives within the house without having to show them.
We then meet who is speaking and who’s house it is. This uses star appeal as he is the
most known star within the film showing he is the main or one of the main characters.
This is also shown by making him the first to speak within the trailer. The audience then
create assumptions on the film by basing it on what films this star has been in before.
Voice over's are then used to carry on the conversation from the two before scenes. It
helps contrast what is being said with the images portrayed on the screen. The man is
justifying why all this is happening. Making the audience have their own opinions on
whether this awful violence in the before scene is justifiable. Especially as it is being
justified by a what looks like a trustworthy character as in before shots we have seen is
in the conventional happy family lifestyle.
By the boy asking a question ‘why don’t you purge then’ sets of many enigma codes
to the audience, and also gives the idea that what the man is saying about how the
purge, shows that he may not actually believe in what he is saying. Therefore, making
the audience also believe that the purge is a bad thing.

6. By both parents giving each other a non-promising weary look, helps reinforce the
idea of a disruption within the movie now. Also that this time they will have to
participate within the purge. By making this very clear is obviously makes the
audience more interested in the movie as they now know what the main plot of
this movie will be; being that this family will have to endure the purge.
The audiences questions are then answered as, by showing a gun -which has
obvious connotations of death and war- shows that they will be participating in the
purge however this also sets of enigma codes to the audience as they are
wondering why, when in the before scene they said they had no reason to
participate in the purge. Here of the images are getting darker which is another
connotation of horror movies.
We are then shown a series of shots, which also use voice over's from one main
scene. These shots give the idea of the family having nothing to worry about and
being safe in the purge. In this specific shot green is used on the ‘Arm’ button to
emphasise on the safety they should have. However this will only be irony to the
audience as they know something bad has to happen.

7. The next shot uses a voice over stating that the purge is about to start. This
contrasts well with the image as it is an establishing shot of an empty street which
signifies peacefulness as usually at night time when the streets are empty it is
usually due to everyone now sleeping or at least at home. However in this case the
audience will know that is may be due to people hiding or the empty street simply
signifies how it will not be peaceful for long, especially contrasting with the
voiceover.
From seeing that this family is simply watching the purge to the audience it
separates them from the rest of the world.
We are then shown from a cctv camera there is a man running for his life. This
obviously opens up many questions to the audience, of who is he, who is he running
from and is someone going to help him.

8. A close up shows that it is in fact the boy is watching the CCTV camera on his
own. He looks panicked and it makes us wonder what he is going to do next.
We are then shown once again the man running for his life, this time he is
screaming for someone to help him this then turns to a voice over.
The voice over is then used whilst going into the next shot. It shows the mum
running on the treadmill,, in her own world showing she is not worried about
what is going on outside.

9. A short cut is then used to show the dad who is also in his own world doing his
work.
With a quick cut going back to the boy, all four shots emphasise on the fact
that the boy is on his own therefore has to make this decision on his own.
Binary opposites are used on young and old, which helps reinforce opposites
of the two ages groups, young being innocent and worried about the world
they live in contrasted with old and not being so innocent and only caring
about themselves hence why they are doing things that they will gain from
(exercising and working). Therefore the audience see this and how the boy is
innocent and has to make the decision on his own; this obviously tells the
audience what the boy is going to do. He is going to try and save the man.
We then see a close up of the man and how he is in so much danger and is very
scared. This will then give audiences to types of feelings, 1. will be that the boy
should help him as he is in clear danger, however by helping the man it will set
up the disruption of the movie for the family.

10. Synchronous music is used to show a climax within the movie Will he help
him or will he not? The climax music then ends when the boys disarms
their security. We get a over the shoulder view of him pressing the disarm
button. By using this shot the disarm button is emphasised, making the
audience focus on the red. This then implies that danger is now about to
start.
The audience are then shown the urgency as the outsider is now going to
meet the insider. Binary opposites of black and white and poor and rich are
used to emphasise this shot making the audience question their own
morals of what they were to do in this situation.
The innocence of a child is demonstrated in this shot as whilst the boy is
crying out for the man to be saved the father is rushing to shut the
security again.

11. Now in the trailer we have seen a equilibrium and recognition of the movie, there is a
cut to a blank black screen which then shows some writing. It tells the audience that
the producers of this movie also produced Paranormal Activity. This marketing
technique helps bring in an existing audience as if they like the movie Paranormal
Activity then they should like this movie too.
We are then shown CCTV camera viewing of outside of several individuals. The
audience automatically make a connection as the movie poster to this film is of the
man with the mask and this is the exact same man. Therefore the audience now
make links, and begin to realise this is the disruption of the film. By the purge
starting at night time is reinforces many ideologies of horror movies, death
happening at night time.
A quick cut goes to the family emphasising on their faces, knowing the danger they
are now in. The line they are stood in could connote a team, as they are now up
against the people in the before scene.

12. A long shot is used to show the bad people walking towards the house
which emphasises on the idea of knowing the family are now in danger.
A voice over is used of the evil people talking about how if the family do not
give up the intruder in the house, then they will break in and not only catch the
intruder but harm the family too. Therefore a shot is used to show the intruder
so we the audience can gather our own assumptions. Enigma codes are used as
the audience now wonder whether the family will give the intruder up to save
their family or save him. Therefore the audience see that there are two certain
scenarios that could happen in this movie now, making them have their own
ideas on the one they want to see or the one they think the family should do.
A lot of quit cuts are used to show the masked people invading their house,
waiting for the hour to be up, waiting to either break into their homes or the
family to bring out the intruder.

13. The next shot shows the man walking through his house in the dark.
Eerie music is playing which contrasting with the dark house
reinforces the ideology of horror movies as something bad always
happens when in the dark. The audience learn that the family have
decided to go on the search for the intruder.
Camera movements are then used to go from the man to the wall which
says ‘Don’t Look For Me’ which is written in blood. This obviously
reinforces many horror stereotypes blood writing on the wall etc. This may
make the audience feel sorry for the intruder as he is pleading already for
his life.
We are then shown to the family talking frantically of their situation. The
wife says ‘They can’t get in can they?’ which automatically tells the
audience that they can (dramatic irony), this obviously is simply getting
the audience more and more interested in what is going to happen in the
movie will they save their family or the intruder.

14. More shots are used to make a climax for the audience. Showing the families
frantic situation it gives of many enigma codes, ‘is anyone going to die’ ‘why is
she under the bed’ etc.
A simple blank shot is used with the words ‘This Year’ to show the audience that
this trailer they are watching is coming out this year, they do not have long to
wait. However by not telling the audience much more about when it is coming
out other than this year makes them want to know more when it is going to
come out, therefore they may take it to them selves to find out more via the
internet which also helps create a buzz about the film
We finally see that the intrusion is about to commence and that the family will
finally have to participate in the purge themselves even though they never
have.

15. Lots of very quick cuts are used to display all the action that is going on within the film however the cuts are so quick it
does not give anything away. This just helps interest the audience even more as they want to know what is happening
and better yet it is making them want to go and see the movie even more.

16. After a lot of quick cuts we are brought to a scene of the dad
talking to the daughter telling her that they will make it
through the night and everything will be ok. The daughter
then says ‘nothing will ever be ok again’ this just helps give
the audience more questions as to whether everything will be
ok again.
Non-digetic sound is used of a scream which then goes to an American
flag with the title of the movie appearing over the top. This in itself has
many conventions as by using the American flag it is emphasising on
their society and how it is in this movie. The audience now know its the
end of the trailer and whatever more they want to find out they will
have to watch the movie to see, which simply makes the audience want
to see the movie more.
Finally the audience get the last information they are going to want and
need and that is the date of when the movie is finally released. A slogan
to the movie is also used for simple affect.

17. As social media is a very big aspect in society today the movie
advertises where the audience can find out more about the movie if
they wish too. This also can be used as other marketing tools the
audience can get involved in.
The institutions are also advertised at the bottom of the page too.
All together, everything within the movie trailer is used in order to get the audience interested in the film making
them want to find out more about the film and making them want to see it when it comes out. The trailer reinforces
many stereotypes of horror movies in order to get the audience interested and engaged. Trailers are the most
important aspect of marketing the movie as it allows the audience to see for themselves and make their own
assumptions of the movie.