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1. Similar product analysis #2
Here I have featured a screenshotfromthe song ‘Firestone’ by ‘Kygo’ for my
second similar productanalysis. Kygo producea genre of music that is a mix
between Dance and Relax, however the fact that they produce dance music
that is more calm and tame is whatrelated them to my chosen artist ‘Fred V &
Grafix.
Opening scene
The first shotI notice is a medium close up of two people who I assumeto be
in a relationship due to the fact they are kissing, this shot is used at the startso
the viewer latches on the emotion they create. Italso tells us who the lyrics are
describing. This is very inspirational to me becauseduring my video I wantto
create a sad emotion that a girlfriend has passed away and I can show facial
expressions through this shotto help display the story.
Relation of the visuals to the song
This music video also supports Goodwin’stheory 2 that music relates to the
visuals. This is evident because the lyrics read “I’mthe flame, you’rethe fire”
this relates to the visuals as we are shown a couple who need each other like a

2. fire needs a flame, this emphasises how importantthey are to each other and
links the audio to visuals very well. This is something I mustconsider when
making my music video because if the audio doesn’trelate to the visuals I
won’tbe able to tell the story I am trying to.
The star image
The stars of this music video are the male and female previously mentioned,
neither of them are displayed names however as viewers wewant them to get
together through the theme of love. The mostobvious way you can tell they
are the star images is because they are presentthroughoutthe whole video
but also becausein this screenshotabove wecan see they are in a large
festival crowd of people however they do not blend in at all because the
camera is centred and follows their movement remaining focused on their
actions. This prioritises them as the ‘main characters’. They are both presented
as young lovers who are both very well kept and dress clean.
Technical aspects
Cinematography – The cinematography in this video is very stereotypicalto a
cringey love story, it features lots of close ups of kissing and a lot of slow
motion sweeps creating emotion. An example of this is the screen shotbelow
which pans around his showing his longingness for the girl and how without
her he will depressed.

3. The shots are of a normal tempo and feature no sharp cuts I think this helps
set the scenebecause if the shots wheresharp and quick it would make a
chaotic looking scene.
OverallI do like this music video because it looks very well thoughtout with
the concept of looking through doors into wonderland themes still relates to a
relationship. However, a lot of the footage is very similar to any other love
song which means it lacks uniqueness for a unique genre. I personally find it a
bit boring and cheesy at sometimes however overall portrays thetheme well.