The document defines and provides examples of different types of creative production briefs: contractual, negotiated, formal, informal, commission, tender, cooperative, and competition. It also discusses opportunities for professional self-development in communication, time management, technical skills, and career progression when working to different briefs. Finally, it provides three annotated examples of creative briefs, specifying information about the client, required media products, timescale, target audience, legal/ethical considerations, and constraints. The brief types vary in their flexibility, negotiation process, and legal binding requirements. Working to different briefs provides chances to improve various professional skills. The examples give details about hypothetical briefs for a hair accessory company, headphones company, and supermarket.

1. Task 1
Define and summarise the following range of creative production briefs:
 Contractual – A contractual brief is a type of brief or contractwhere a media company is employed
by the clientin order to complete a project within the brief which is set to specific guidelineswhich
the media company must follow.It will bevery important for the media company to followthese
guidelines and do exactly what the clientstates within the brief,if they fail to do so this can result
in a breach of contractand the company could facelegal actions.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
 Negotiated - This is where a clientwill advertisetheir brief and a production company will bring
together a proposal thatthey will pitch to the client,there could be multiplepitches to the client
from many different companies,so the clientwill then get the chanceto choosethe proposal that
they think best suits their brief and offer the job to that production company.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
 Formal – This this where a media company is given a brief by the clientwhich outlines the product
which they are wanting to be made. This brief is very open and only gives enough information to
be ableto produce the product, any issues or information thatthe media company would liketo go
over can be discussed duringthe negotiations with the client.Both the clientand the company
employed by them will formally agreeon the project and the brief but itcannot always belegally
binding.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
 Informal – An informal brief is notdocumented and is usually of the verbal kind.It is where the
clientand the company which they have employed simply discusstherequirements for the
product they will bemaking and ultimately agrees upon the project.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
 Commission – This brief is where a largemedia company will employ an other independent media
company to create and produce the product for them, and after the product has been made the
larger company may go on to be use the product for an external clientwho will pay the
independent media company for makingthe product and they could even get a cut of the royalties
too. The brief is notnegotiated between the company and the client,however is negotiated
between the two media companies.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
 Tender – This is where a clientwill advertisetheir brief and a production company will bring
together a proposal thatthey will pitch to the client,there could be multiplepitches to the client
from many different companies,so the clientwill then get the chanceto choosethe proposal that
they think best suits their brief and offer the job to that production company.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
 Co-operative – Within this type of brief there are usually two or more companies that arehired by
the clientto work to the brief they have written for the specific project they want to be completed.
After both companies have received the brief they can then proceed to work together to produce
the product. If there is a disagreement or conflictin ideas there can be a negotiated brief in order
to resolvethese issues.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
 Competition - This is where a clientcan put their brief out so it can be accessed by all of the
different production companies that areparticipating.Itcan sometimes been seen as a free
competition as each production company will complete the brief and the clientcan then judge
which company has the best project and as an award they have itpublished.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”

2. In addition, you must also provide a summary of professional self-development opportunities working to each
of the briefs would provide for you in the following categories:
 Communication: I can develop my communication skills by talkingwith my team members and my
tutor, discussingwhatthe project requires,and givingdifferent ideas for our project.
 Time Management: Time management can be developed easily by planninga scheduleof the project
and stickingto it, by havinga daily work log,havinga target for each day. How much work I woul d
need to do to meet a deadlineefficiently would be easier to do with a target to aimfor.
 Technical Skills:Technical skillscan bedeveloped whilstworkingon a game or practiceproject,it can
also bedeveloped by doingand/or watching tutorials onlineand askingfor help too.
 Career progression:If I was to do a co-operative brief, for example, I learn skillswhilstworkingwith
people who have a different skillsetto me, and it allows me to progress as I gain more understanding
in the work place. Itwould then be easier for me in the workplaceas I already havesome skillsof
communication and team work.
In addition, you must gather examples of creative production client briefs and annotate said examples,
providing information in your own words under the following categories:

3.  Who is the client?
Sport-Grip Barrette Company
 What media product(s) does the clientrequire?
A promotional Theme and advertisingcampaign
 What is the timescaleto deliver the product(s) to the client?
Not specified
 Who is the intended target audience the clientwishes the product(s) to appeal to?
Female, over aged 18 to 45 with a household income of over $30,000 (£20,000) a year and have attended
further education and they also havelong hair.
 What arethe legal and ethical issues relatingto the production?
Not specified
 What constraints do you have to work within (budget, length of product, format)?

4. There is not a budget specified or a length.
The format is clear and precise;it gets straightto the point
 Who is the client?
Unknown.
 What media product(s) does the clientrequire?
Advertisements.
 What is the timescaleto deliver the product(s) to the client?
There is none specified.

5.  Who is the intended target audience the clientwishes the product(s) to appeal to?
15 – 35 year olds,males and females, who listen to music a lot, to whatever lifestylethey have, and anyone
who will listen to music with ear/head phones anytime who want a good clear sound.
 What arethe legal and ethical issues relatingto the production?
It must have the Skull candy logo, slogan,and website stated in the advert.
 What constraints do you have to work within (budget, length of product, format)?
There isn’t a budget, length or a specific formatfor advertisement.

6.  Who is the client?
Red cell.

7.  What media product(s) does the clientrequire?
A TV advert/s for Iceland.
 What is the timescaleto deliver the product(s) to the client?
There is none specified
 Who is the intended target audience the clientwishes the product(s) to appeal to?
The typical mother
 What arethe legal and ethical issues relatingto the production?
It must have the Iceland log,ad slogan involved.
 What constraints do you have to work within (budget, length of product, format)?
There is no budget, length or specific formatof advert.