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Briefs
- 1. Contractual Brief "Contractual brief Definition Acontractual brief isa type of brief orcontract where a mediacompanyisemployedby the client in order to complete a project within the brief which is set to specific guidelines which the media company must follow. It will be very important for the media company to follow these guidelines and do exactlywhatthe clientstates within the brief, if they fail to do so this can result in a breach of contract and the company could face legal actions." http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html Improvement of skills working along this brief Communication Working in a contractual brief would lead to talking further and heavily with your media company, meeting deadlines will require social skills, if not an increase of knowledge Time Management With the contract being set on a specific guideline, time management and skills are required; doing this would make your skills in this increase. Technical Skills Depending on the contract given, your technical skills could be further increased for later dates. Career Progression Depending on the quality of the work, you could be later employed either based on the product or as a portfolio piece. Negotiated Brief "Negotiated Brief Definition This type of brief will be brought up if the co-operative brief given to the two of more media companiesthat are competing the project have any issues between themselves about the brief or anythingtheywould like toclearupwith the client. Through the negotiations the brief can then be changed in order to suite every party taking part in the production. This could be anything from changing the appearance of the product to changing the products content as well as keeping it to the guidelines set in the brief." http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html Improvement of skills Communication By discussing with the media company what the client wants, communication and usage of basic interpretation of ideas in order to create the product, therefor improving communication.
- 2. Time Management Though itcan vary on the choices negotiated between the client and media company, time management will be required as well as essential to getting the product created and complete by the assigned deadline. Using Time management in order to meet these deadlines, increasing knowledge of time management and how best to use it in the future Technical skills Working under a certain client such as a video games client under a negotiated brief, technical skills will be required as well as further enhanced throughout the project, be it creating a game or manipulating images. Career Progression With a negotiated brief, you can portray ideas onto the client that would show your creativity and your ingenuity when it comes to creating an effective product, completing this project to a high standard for the client based on your ideas could easily get you noticed, be it the same client or a larger organization. Formal Brief “A formal written document containing specific and precise details about the goals that needs to be achieved. The brief gets straight to the point and doesn't contain any unnecessary detail or information. This type of brief is mainly aimed at a group of people or a business company rather than individuals. A formal brief is not always a legal document.” http://www.answers.com/Q/What_is_a_formal_brief Improvement of skills Communication With a Formal brief, the details required for the product are set in paper, with minimal complications and so there is near to no communication required with the client. Time Management As with contractual and negotiated briefs, it will be required of the media company to have some time management as the amount of ideal time they client wants the product completed will already be written down, so using time management and learning how to use time efficiently will be a guarantee.
- 3. Technical Skills As withother forms of brief, the skills required and gained from the project can vary depending on the product, again with video gaming, if the media company were instructed to create their own game, they would have to use their skill in creating games in order to finish the product, but will have learned how to use the software more efficiently with usage. Career Progression Referring again back to Video games, if you created a game for a client that got recognition based on their complete instructions, you wouldn’t find as much recognition as if you were to create it from scratch, as it was their ideas, but if the client is happy with the end product, it would be certain they would recommend or seek out the media company again. Informal Brief “Informal brief: This type of brief is done face to face through a meeting, all aspects of the brief must appeal to all members from the client list, the advantages of doing an informal brief is that it can create a relaxed environment and therefore be created a lot quicker, the disadvantages of an informal brief is that it can be seen as unprofessional and unclear.” http://sophiehunit5workingwithabrief.blogspot.co.uk/2011/09/contractual-formal-negotiated- informal.html Improvement of skills Communication More so than other types of brief, communication is essential and will be increased by the end of the initial idea generation as you’re communicating and debating with other people to create a product. Time Management Similarly to other forms of brief, the time management will be discussed within the media company and will be set in order to create a product on
- 4. time with aquality good enough for the client, managing the time and making use of time graphs will make your knowledge of time managing better. Technical Skills Depending on the product, certain skills will be a necessity as well as be better off with the knowledge on the applications, software etc. Career Progression Unlike other briefs, you’ll be working with other people to create an idea, so unless you were to show some kind of initiative or portray ideas better than others it’d be difficult getting notice. Commission “Definition This brief is where a largemedia company will employ an other independent media company to create and produce the product for them, and after the producthas been made the larger company may go on to be use the product for an external clientwho will pay the independent media company for making the product and they could even get a cut of the royalties too. The brief is notnegotiated between the company and the client, however is negotiated between the two media companies.” http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html Improvement of skills Communication With being in contact with another media company, communication will be used strongly to assist the larger media company, making it better well used by the end of the product. Time Management Depending on time management discussed between the media companies, time management will be used as well as better off by the end of the creation of the product.
- 5. Technical Skills Based onthe product being created by both the larger and smaller media companies, in the case of a video game, large developers recruiting teams of indie developers to assist in the creation of their game, greater using their skill and self-teaching on how to make the product more effectively. Career Progression With smaller independent developers being recruited by larger developers, the chance to show their effectiveness in a company will be shown and could lead to joining the larger developing company. Tender Brief “Definition This is where a clientwill advertisetheir brief and a production company will bringtogether a proposal thatthey will pitch to the client,there could be multiplepitches to the clientfrom many different companies,so the clientwill then get the chance to choose the proposal thatthey think best suits their brief and offer the job to that production company.” http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html Improvement of Skills Communication Depending on if you’re the client or media company the level of communication would vary as the client is receiving applications and proposals from many different companies, communication will be required and better enhanced, though the media companies are to be the ones developing these products and proposing the idea. Time management For the product to be created there will need to be time management involved, after being discussed with the client, thus making use of time management and making knowledge on how to do it effectively better off. Technical skills As with all development projects, technical skills will be a requirement as well as be greater Improved by the end of the project, depending more on what the media company is producing.
- 6. Career Progression With theclient looking for a production company to assist them, showing potential and effectiveness when creating the product will be required to progress in a career, whether it be showing yourself to other companies or the client being overly impressed with the product and further recommending the company. Co-operative Brief “Definition Within this type of brief there areusually two or more companies that arehired by the clientto work to the brief they have written for the specific projectthey’re wanting to be completed. After both companies have received the brief they can then proceed to work together to produce the product. If there is a disagreement or conflictin ideas there can be a negotiated brief in order to resolvethese issues.” http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html Improvement of skills Communication As there are multiple companies creating the product together, communication is being used and improved, working effectively as a team to create the product for the client to a standard they are happy with. Time management As the client will have a set date there will be time management involved, making both media companies learn how to use their time effectively and will better use their knowledge in later projects. Technical Skills As with all development projects, technical skills will be a requirement as well as be greater Improved by the end of the project, though both media companies will learn something by the end of the product and will be better off. Career progression Both media companies by the end of the product will be better off due to collaborating to create something the client can be happy with, potentially getting them hired into other products or using it as portfolio reference.
- 7. Competition Briefing “Definition This iswhere a clientcan put their brief out so itcan be accessed by all of the different production companies that are participating.Itcan sometimes been seen as a free competition as each production company will complete the brief and the clientcan then judge which company has the best projectand as an award they have it published.” http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html Improvement of skills Communication With a competition briefing all the required details are there for you to enter so communication is very minimal and often unrequired. Time Management Like other Briefs, time management will be set for the media company to have their product completed by, thus making use of time management and making it better off. Technical skills Pending on the type project that the media company apply for, such as a Game Jam, they would have to use their skills in IT and game making to create a game in time for the deadline, teaching how to effectively use the programs that were required to finish the process. Career Progression If the product is good enough to be greater than other competing companies, the product will get published, greater increasing its popularity and making for a better career.