The document discusses genre conventions for horror films and which conventions the author wants to follow for their film trailer. It lists conventions like weapons, death, evil characters, darkness, and chase sequences. The conventions in red are the ones the author especially wants to use. It provides examples of existing films that exemplify each convention and explains why the author wants to incorporate those elements. The author also discusses how they want to challenge some conventions like having an innocent main character or only following the male gaze. The conclusion is that following genre conventions will help audiences recognize it as a horror and make the film more successful.