The core buyer of the magazine is 58% female aged 17-24. They enjoy social media, festivals, gigs, and discovering new music. The magazine targets this audience by including content about new artists, festivals, competitions and chances to learn an instrument. It uses an attractive design with photos and interviews to appeal to both mainstream and indie music fans in this demographic.

1. Who would be the audience for your
media product?
QUESTION FOUR

2. Who is going to be the core buyer of
your magazine?
 The core buyer of my magazine are 58% female 17-24
year olds.
 From my readership profile I can see that 58% females-
making my magazine more “female” orientated BUT I am
still trying to target males just not as equally. I found from
my questionnaire that males didn't care too much about
colour schemes and designs, so it was okay that I
orientated around more of a feminine style YET made it
more multi gender and interpreted the colour blue into the
repetitive colour scheme involving guys more so into the
magazine.
 17-22-I had to ensure that I involved social networks
especially into my magazine as many young people of
today, lives revolve around the internet and social
networks. Due to the fact that my core buyers are of a
young age, involving festivals and gigs is very important
also as stereotypically that is what young people like
doing, I found from my readership profile and various other
pieces of research that I carried out that these things were

3. Core buyer...indie/mainstream
From my “Find your tribe” research I found out things that link to my “indie” target
audience. I found the research very beneficial yet think the research can apply to
most people, which is good as I am trying to appeal to a wider audience.
“when you're not at a gig or listening to your IPod, you’re online making sure you're up
to date with music news”
 This applies to most people-most people especially between my target audience
age group own an IPod.
 “When you're not at a gig” this implies that my indie target audience spend a lot of
their time “at gigs” therefore interrupting “gigs” similar sorts of things such as
“festivals” was a good idea as my core buyer enjoy attending such events. The fact
that I offered “free Reading Festival tickets” again is seen as a good thing, as “free”
things always “pull” customers into reading magazines as they feel they are “gaining
something extra” from the magazine. As you can see from the print screens of my
flat plan I have included a series of pages involving information on gigs and tours. I
also gave similar information on my double page spread linking to my main article
within the magazine “a new indie singer”. As she is unknown, this again draws in my
core buyer as I found from my readership profile that being up to date and listening
to new music is important.
Various other
pages, also
involve
particular artists
and gigs/tours
relating to them

4. From my questionnaire I found that my core buyer is somebody who likes
 Free things
 An attractive main image
 Learning aspect to the magazine
 Mass of cover lines showing that the magazine involves a lot of content
 Busy layouts
 Interviews
 Pictures
 Lots of colour
 Who wants to pay £2-£3
 Would prefer to have an on going colour scheme
For my magazine I have tried to interpret all of these things to appeal to my core
buyer and also relate to a cross of mainstream/indie music and attract a large
range of people. I included the chance to win tickets to Reading Festival and also
a chance for a four day holiday with the “biggest star of the moment” (who is a
indie singer-good because she would attract indie lovers to my magazine but due
to the fact that she is popular would attract mainstream lovers). I included a
learning aspect of learning the guitar into my magazine as I found in my research
that 70% of my target audience would like to learn the guitar. When compared to
other magazine I have used a range of cover lines to attract my audience. The
want for a busy layout is certainly shown on my contents page and an interview
and pictures are used on my double page spread and throughout the whole of
my magazine. I have used lots of colours, but have also kept to a pink, blue and
yellow colour scheme to attract females, males and the yellow to stand out and to
get the magazine noticed. Lastly my magazine is being priced at £2.10 which is

5. Describe your target audience
Just under half, 48% are still studying. Meaning that just under half f
Soundwaves readers spend most of their week studying, the other 52%
work. As a whole, from my readership profile you can see that
Soudnwaves readers spend a lot of money on
 DVD's
 Clothes and shoes (Most popular brands include
topshop/Topman, vans (indie/mainstream shoes)
A lot of their time consists of:
 Playing games
 Going on the internet
 Snacking throughout the day
Blackberries and I phones are the two most popular phones of today and
are also the most popular between my target audience.
In my readership profile you can see that my readers “regularly attend gigs
and festivals”.
Lastly, most of their disposable income is spend on clothing because as
you can see from my readership profile that “looking good” is very
important to my audience.

6. how important is being the first to
know/ buy things to them?
From my readership profile I found that:
“Readers like lots of information on new and current bands”
This shows that having up to date information on bands/artists is very
important, which is why in my magazine my main article/front cover surrounded a
new artist who also linked into my indie/mainstream approach. On my front cover
I also showed a reader as soon as they look at the magazine that other
information is included about new and current bands.
“It’s important to be up to date with current information- 91%”
This shows that my readers want up to date information, things that other magazine
don't have. Including my main article/front cover revolving around a new indie
singer is beneficial to my magazine as my readers think its important to have
information on new artists the fact that the information in the magazine about this
new artist is “exclusive” again creates a positive effect as the term “exclusive”
creates the effect that nobody else will have this information making my
magazine seem “one of a kind” and “special luring customers into buying my
magazine.
It’s important to look well dressed-79%
This shows that looking well dressed is very important. Creating the impression that
my readers like wearing up to date clothing as well as having up to date
information on artists. As 79% agree with this statement it creates the impression
that being the first to buy things is very important whether it clothes or the latest
issue of Soundwave!

7. What socio-economic group do they
fall into?
My core buyers fall into these three categories:
 C1 “ WHITE COLLAR” OFFICE WORKERS;
JUNIOR MANAGERS, OFFICE CLERKS,
BANK CLERKS, NURSES ETC
 C2 SKILLED MANUAL WORKERS;
CARPENTERS, ELECTRICIANS ETC
 D SEMI SKILLED AND UNSKILLED MANUAL
WORKERS; DRIVERS, POST SORTERS,
LABOURERS
Due to the age of my target audience a lot of readers
will still be studying and the majority of other starting
at the bottom of the hierarchy working their way
up/gaining work experience.

8. Psychographic profiling
My core audience fit into the psychographic profiles:
Mainstreamer: Someone in search of security, belonging and
routine
And
Explorer: Someone desiring discovery, challenge and new
experiences
My target audience will consist of Mainstreamers because my
target audience like to purchase a magazine with a repetitive
colour scheme and style. My magazine offers information on new
and existing artists showing a routine in the contents of the
magazine. My core buyers can feel a belonging as the music
included will be what a lot of other people are listening to.
Furthermore, my target audience will also consist of people who
are “explorers”, people who like going to festivals and
discovering new artist on the “introducing” stages, meeting
random people on campsites and exploring eventful nightlife.
People who enjoy listening to a variety of different genres of
music and also challenging themselves to learn such instruments
such as the guitar.