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The document discusses how online advertising is becoming more targeted through the use of personal user data collected by social media platforms and companies. It provides examples of targeted advertising techniques used by Facebook, Myspace, and Google, including tailoring ads based on user profiles, interests, emails, and social connections. While more targeted ads can increase effectiveness, it also raises privacy and ethical concerns about how personal data is collected and used.
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This document discusses how to personalize marketing messages without crossing into creepy or intrusive behavior. It recommends using "digital body language" like website interactions, downloads, and social media activity to understand prospects' interests and engagement levels. Building a 360-degree view of prospects allows targeting them with relevant content while avoiding annoyance. The key is personalizing the experience through engagement and reading signals about when prospects become disengaged. Marketers must understand prospects' goals to provide value without getting too personal and crossing boundaries of control over personal information.
Brief intro to pay per click advertising
A small local business can effectively reach new customers online through a comprehensive digital strategy including search engine marketing, pay per click advertising, and social media advertising. Pay per click advertising on Google allows businesses to target local customers based on location and intent. Facebook advertising allows targeting by demographics and interests. An integrated online approach combining different digital channels like search, social media, and SEO leads to the most success in generating new customers.
Personalized images - why they're great and how to use them
Image personalization is often forgotten. Get ahead of your competition and crush your conversion rate with them.
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The document discusses how marketers are now responsible for managing the entire customer journey from initial touchpoint to win-back processes. It emphasizes that understanding where customers are in their journey is key to delivering personalized experiences through the right channels. Digital Logic provides services to help companies develop automated, individualized customer journeys based on customer data and preferences to improve engagement and relationships.
Digital-Logic-Imagine-more-lowres
The document discusses how marketers are now responsible for managing the entire customer journey from initial touchpoint to win-back processes. It emphasizes that to truly understand customers, companies need a single customer view and must map individual customer journeys. The document promotes Digital Logic's services in helping companies achieve a single customer view, automate personalized journeys, and measure business impact through analytics.
Social Media Marketing for Entrepreneurs
This document provides an overview of using social media for entrepreneurial marketing. It discusses how social media allows entrepreneurs to reach vast audiences affordably. Key points include defining a target market, profiling potential clients on social media to understand their interests, and the importance of timing posts appropriately. The document also covers essentials like having clear objectives and being prepared with relevant content and materials when engaging with prospects on social media.
Local Business Marketing Tips for Social Media Engagement
Local businesses can increase social media engagement by paying attention to data on which posts perform best, focusing on visual content like photos and videos that people are more likely to interact with, and offering incentives for people to engage by commenting or sharing for a chance to win a prize. Social media engagement is a powerful marketing tool for local businesses when they utilize these tips and work hard at getting consumers involved.
Digital marketing
This document discusses digital marketing strategies for organizations. It recommends having an online presence through a website, email marketing, and social media in order to engage current and new audiences. Popular social media platforms include Facebook, Twitter, YouTube, and LinkedIn. The document also reviews marketing basics such as defining goals and objectives, understanding target audiences, crafting relevant messages, and measuring results. Organizations are advised to use a multi-channel approach and focus on benefits to audiences rather than just promoting themselves.
Facebook advertising
Facebook ads can appear in the News Feed on desktop and mobile as well as the right column on desktop. Ads are personalized and targeted based on users' interests, activities, connections and other data. Advertisers can use tools like the Ad Manager, Power Editor, and Business Manager to create and manage their campaigns. Campaigns have budgets, schedules, bids and go through an auction process. Advertisers choose objectives like awareness, clicks or conversions. They select ad formats, placements, and build audiences to target. Insights help optimize ads and Audience Network extends reach outside of Facebook. Restrictions apply around inappropriate or deceptive content.
The Business Case for Social Media
Social media provides new opportunities for public relations to demonstrate value. Measurement is increasingly important to show how PR activities contribute to business goals. The document discusses measuring social media's impact on customer engagement, behavior, and revenue. It provides examples of metrics like sentiment analysis, surveys, and correlations between social strategies and financial outcomes. Effective measurement involves setting clear objectives and defining success in business terms tied to how social media drives performance.
The Future of Social Media: 50+ Expects Share Their 2014 Predictions
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Cross Media Attribution
This document discusses how Havas Media Group uses their Artemis Attribution tool to help marketers optimize their media mix across paid, owned, and earned media channels. The tool uses agent-based modeling and large datasets to simulate consumer behavior and measure the impact of different marketing strategies. Three case studies are presented: [1] For a CPG marketer, analyzing how growing their Facebook fan base could increase sales; [2] For an ecommerce marketer, determining how to maximize sales from their most profitable customer segments through social media; [3] For a finance marketer, understanding how to increase online insurance applications through an integrated media strategy. Havas recommends their approach to help marketers understand attribution across channels and experiment with
Digital Engagement Strategies
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
Social Media Half Day Workshop SSWBN
This document provides guidance on using social media to market a business. It discusses the importance of social media marketing and engaging customers. It recommends identifying your core customer base, being consistent in your branding, and being selective in the social media platforms you use. The document then provides specific tips for using LinkedIn, Facebook, and Twitter to market a business, including how to create pages/profiles, engage users, target messages, analyze results, and create effective content.
Advanced Tips for Advertising on Facebook
Facebook experts provide tips for advanced Facebook advertising:
1) Use high-quality photos and videos in ads as they generate more engagement than other formats.
2) Closely analyze your audience data from Facebook Insights and target your ads based on what resonates most with your specific audience.
3) Continually test ads by creating multiple ad sets with variations and optimize spending towards the highest performing ads.
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Personalized images - why they're great and how to use them
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
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MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
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Capgemini’s Digital Transformation Framework
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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targeting
- 1. How ads online are becoming more targeted
- 3. ‘ uncanny valley’ Realism Response of humans How is this relevant to advertising …?