Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
The Basics of planning a marketing campaign.Damian Capello
I built this in 2013 and presented it in hour long key notes and marketing presentations. People once paid a lot of money to hear this course. Its simple and short but the ideas and thoughts it sparks are very powerful and necessary for any marketing plan.
Multichannel Mashup: 31 Tips on How to Combine Channels for Fundraising Suc...Barb Perell
With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Check out these ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?
MindShift Interactive shares inputs on how to be a Social Media Savvy CEO.
It's not a top secret that companies today are becoming increasingly worried about a huge and appealing presence on social media. While they may be hiring digital experts to help promote those objectives, very few CEOs are attempting towards being active on social media themselves, which will be the real value a Social CEO serves.
According to business intelligence and data visualization company Domo, just 30 % of Fortune 500 CEOs have a presence on social channels.
Further, they stated that this small percentage isn't truly involving with their audience on social media; they're simply broadcasting uncongenial and general messages to promote their company's products and services.
Read about the Qualities you need to adopt to be a Social CEO that people look up to. If you'd like to add some more, do feel free to share in the Comments below.
101809 Advanced Strategies For 1to1 Marketing OmiJoel Book
Joel Book explains how Email + Social Media is enabling brands to build powerful -- and vocal -- customer communities, Case studies include Scotts, Papa John\'s, Carmex, and Dreamfields Pasta.
Ayoga Pull Project Planner is a cloud-based Project planning software. It enables Project Managers to plan the entire project in a simple web interface. Being cloud based, the project information is available to all the stakeholder unlike file based project planning systems
Please visit http://www.thedesignsense.com/ayoga/ for more information
Milieuvriendelijke koeling in de praktijk bij Colruyt GroupJulien Meert
Bij Colruyt Group zetten we volop in op milieuvriendelijke koelsystemen voor alle schakels in de koudeketen, zowel voor opslag in de distributiecentra en de winkels als voor het transport ernaartoe. Die koelsystemen helpen ons om onze broeikasgasuitstoot verder te verminderen.
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
The Basics of planning a marketing campaign.Damian Capello
I built this in 2013 and presented it in hour long key notes and marketing presentations. People once paid a lot of money to hear this course. Its simple and short but the ideas and thoughts it sparks are very powerful and necessary for any marketing plan.
Multichannel Mashup: 31 Tips on How to Combine Channels for Fundraising Suc...Barb Perell
With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Check out these ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?
MindShift Interactive shares inputs on how to be a Social Media Savvy CEO.
It's not a top secret that companies today are becoming increasingly worried about a huge and appealing presence on social media. While they may be hiring digital experts to help promote those objectives, very few CEOs are attempting towards being active on social media themselves, which will be the real value a Social CEO serves.
According to business intelligence and data visualization company Domo, just 30 % of Fortune 500 CEOs have a presence on social channels.
Further, they stated that this small percentage isn't truly involving with their audience on social media; they're simply broadcasting uncongenial and general messages to promote their company's products and services.
Read about the Qualities you need to adopt to be a Social CEO that people look up to. If you'd like to add some more, do feel free to share in the Comments below.
101809 Advanced Strategies For 1to1 Marketing OmiJoel Book
Joel Book explains how Email + Social Media is enabling brands to build powerful -- and vocal -- customer communities, Case studies include Scotts, Papa John\'s, Carmex, and Dreamfields Pasta.
Ayoga Pull Project Planner is a cloud-based Project planning software. It enables Project Managers to plan the entire project in a simple web interface. Being cloud based, the project information is available to all the stakeholder unlike file based project planning systems
Please visit http://www.thedesignsense.com/ayoga/ for more information
Milieuvriendelijke koeling in de praktijk bij Colruyt GroupJulien Meert
Bij Colruyt Group zetten we volop in op milieuvriendelijke koelsystemen voor alle schakels in de koudeketen, zowel voor opslag in de distributiecentra en de winkels als voor het transport ernaartoe. Die koelsystemen helpen ons om onze broeikasgasuitstoot verder te verminderen.
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
With reference to the case study, define social media marketing and cr.pdfinfo335653
With reference to the case study, define social media marketing and critically discuss 2 ways
(i.e., use of existing social media; or setting up their own), that marketers can use social media.
Case Study with 3 Finalsite Schools Andrew Martin Social media has quickly become the go-to
method for modern marketing and communications for independent schools and districts. It
delivers your message directly to your targeted audience; its always readily available and easy-
to-use for consumers; and its oftentimes free all things that schools love when marketing their
culture, community, events, and more. Fortunately for schools, social media is also a place where
prospective, current and former families spend a lot of their time. But despite the promise of
social medias ability to reach your audience, earning their attention and engagement has gotten
increasingly more difficult, as social media networks morph into pay-to-play platforms, forcing
brands to invest in ads if they want their content to be seen. Whats more, social media has
become a battleground where youre not just competing with other schools for attention; youre
competing with yourself. Just think about the sheer amount of variety in content your school is
likely to publish on any given day. Recruiting new applicants, engaging active alumni,
distributing daily and weekly news, releasing event information, managing and maintaining the
schools brand, and continuously building an active social media community. Your ever-growing
catalogue of social media content looks amazing, but all that time and energy spent creating it is
wasted if it ends up buried under a mountain of other posts, or goes unnoticed by the target
audience. This phenomenon explains why social media advertising has become so useful and
impactful, cutting through the ocean of content (including your own), and providing what is
essentially a front-row ticket for everyone viewing your social media accounts. Ads can nearly
guarantee that someone viewing your Facebook or Twitter feed is going to see the content that
you need them to see, much more so than if published in a regular post amidst a daily stream of a
dozen or more other posts. To help you decide how to approach social media advertising, weve
selected three Finalsite schools that increased website traffic through social media advertising.
Finalsites social media consulting team helped these schools develop their advertising campaign
at a fraction of the cost of traditional advertising. School Year Abroad Up first is School Year
Abroad (SYA), a high school study abroad program that helps juniors and seniors spend a year
abroad in Italy, Spain, France, and China. SYA had three campaign goals to accomplish between
December 2017 and August 2018: Build brand awareness and differentiation Increase
awareness of study abroad opportunities and deadlines Increase interest of applying to School
Year Abroad SYA developed their social media advertising plan with a monthly budg.
2. 2
Salem Web Network (SWN) connects you
with the most interactive, responsive, and
engaging faith-based audience online.
What began in 1999 with a single website, today consists of
over 20 global brands in the faith marketplace with the ability
to provide unparalleled reach for your marketing initiatives.
3. 39 million
Facebook fans
13 million
email subscribers
78 million
monthly views
45 million
monthly sessions
23 million
monthly app sessions
7 million
monthly ministry streams
f
Monthly sessions = number of instances when a user is actively engaged in a month
Monthly views = number of pages or screens viewed in a month
Based on average monthly traffic during 20153
4. BRANDS
Salem Web Network consists of the most well-known brands in the
faith marketplace available across today's most popular platforms.
OUR BRANDS
5. Christian Lifestyle
SWN websites are online destinations for all aspects
of Christian living including Bible study, daily devotion,
marriage, parenting, entertainment, news, and much more.
Inspirational Videos
Our largest audience segment, guests enjoy online Christian
videos with faith-based, family-friendly content. When you
visit GodTube.com and GodVine.com you’ll find popular
videos from Christian music artists, Christian comedians,
funny video clips, cute videos, and videos that truly inspire.
6 million
email subscribers
38 million
monthly page views
18 million
monthly sessions
3 million
email subscribers
35 million
monthly page views
24 million
monthly sessions
5
BRANDS
Based on average monthly traffic during 2015
6. 6
BRANDS
Ministry Resources
Our Church Products exist to serve pastors, church
leaders, and ministries with online resources in the areas of
preaching and teaching, media, worship, youth ministry, kids
ministry, employment, and many more.
Ministry Broadcasting & Streaming
We utilize on-demand audio and video to deliver the
Gospel to the masses at home and on the go. Hundreds of
ministries bring in new listeners, viewers, and donors to their
radio and TV broadcasts through our audience in multiple
environments including including websites, mobile apps,
and smart TVs.
Based on average monthly traffic during 2015
500 thousand
email subscribers
6 million
monthly page views
2 million
monthly sessions
500 thousand
email subscribers
4 million
monthly page views
1 million
monthly sessions
7. SWN is on the cutting edge of digital
advertising. They have served as more
than an advertising provider by coming alongside
our organization to be a strategic partner. Their
commitment to excellence and professionalism
has made them a great resource.
– Steve Peterson, Liberty University
8. AUDIENCE
SWN connects you with the most interactive, responsive, and
engaging faith-based audience online.
OUR AUDIENCE
9. 60% are married
51% have higher education
17% have children at home
73% attend a place of worship weekly
80% have purchased products online in the last year
63% give to non-church organizations
GENDER
AGE
Lifestyle Demographics
74% are likely to click on online ads
52% participate in personal Bible study
86% use social media
59% consider themselves to be conservative
50% are likely to donate to charities
49% volunteer at an organization or ministry
64% Female 36% Male
34% 65 and older 35% 55–64 4% 18–348% 35–4419% 45–54
Findings based on 2015–2016 audience survey
AUDIENCE
9
10. 10
DENOMINATION
RACE
EDUCATION
AUDIENCE
69% Caucasian 4% Hispanic 3% Asian/Pacific 13% Other11% African American
39% High School 15% Graduate 10% Other17% Associates 19% Bachelor’s
25% Baptist 8% Catholic 7% Pentecostal 41% Other19% Nondenominational
Findings based on 2015–2016 audience survey
11. Church Leadership
23% senior pastor
14% music/worship pastor
13% media ministry
10% children’s ministry
8% teacher or lay leader
Salem Web Network is known for
reaching top-level decision makers
within the church. From senior pastors
to church administration, today’s
church leaders turn to SWN’s pastor
resources for ministry tools, insights,
and recommendations.
11
AUDIENCE
12. Salem Web Network is one of our core partners
when it comes to reaching a Christian audience.
The ability to connect with the largest faith-based
audience on the web has allowed us and our clients the
chance to develop meaningful relationships that make
an eternal difference. It’s a genuine partnership that
unquestionably helps impact ministry growth.
– Trent Dunham, Dunham & Company
13. RATES
We strive to maximize your brand's performance across multiple
touch points and advertising options. Our audience is your
audience. Your goals are our goals. Your success is our success.
ADVERTISING RATES
14. Run of Network Banner Ads
various IAB standard ad sizes
Mobile/App Banner Ads
300 × 250 and 300 × 50 sizes
Targeted Banner Ads (site/channel)
various IAB standard ad sizes
Desktop/Tablet Interstitials
various ad sizes up to 684 × 480
Mobile/App Interstitials
various ad sizes up to 1024 × 768
Sponsored Display Ads
various IAB standard ad sizes
Native Custom Content Display Ads
Video Page Skins
Display Advertising
Direct Email Sends
Message over 3,000,000 unique Christian email subscribers
1,000,000+ Subscribers $18 CPM
500,000–999,999 Subscribers $20 CPM
100,000–499,999 Subscribers $22 CPM
100,000+ Pastor Subscribers $50 CPM
Targeted Subscribers $50 CPM
Banner Ads in Email Newsletters
Target engaged readers of Christian email newsletters and devotionals
4,000,000+ Impressions $2.50 CPM
1,000,000–3,999,999 Impressions $4 CPM
100,000–999,9999 Impressions $5.50 CPM
500,000+ Targeted Impressions $8.50 CPM
100,000–499,999 Targeted Impressions $11 CPM
Video Ads in Email Newsletters
Sponsored Video Ads $15 CPM
Email Advertising
$7 CPM
delivered to
$10 CPM
delivered to
$11 CPM
delivered to
$30 CPM
delivered to
$30 CPM
300 × 250
$30 CPM
delivered to
$30 CPM
$10,000/day
RATES
14 CPM = Cost Per Thousand
17. 17
RATES
F Video Page
Skins
$10,000/day
G Native Custom
Content Display
Ads
$30 CPM
G
F
Sponsored content
across the site links
to article pages
complete with
roadblock banner ad
coverage
18. H Banner Ads in
eNewsletters
$2.50–$11
CPM
I Sponsored
Video Ads in
eNewsletters
$15 CPM
H
I
18
RATES