The document discusses how marketers are now responsible for managing the entire customer journey from initial touchpoint to win-back processes. It emphasizes that to truly understand customers, companies need a single customer view and must map individual customer journeys. The document promotes Digital Logic's services in helping companies achieve a single customer view, automate personalized journeys, and measure business impact through analytics.
Engaging with Empowered Customers: Tips for the Digital MarketerSitecore
Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and offers that appeal to their implicit or explicit needs.
Data, data everywhere, but not a drop to drinkSitecore
There's an execution gap between the experience most marketers want to deliver and what they're able to deliver. This SlideShare discusses 3 reasons the gap exists, how data silos contribute to it, and how context marketing helps marketers cross the gap.
In the age of customer-centric marketing, customers expect to be treated as individuals. Personalised marketing lets you to own the “micro-moments” in the customer journey at the scale of millions.
https://netcore.in/resources/ebook/personalised-marketing-at-the-scale-of-millions/
Engaging with Empowered Customers: Tips for the Digital MarketerSitecore
Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and offers that appeal to their implicit or explicit needs.
Data, data everywhere, but not a drop to drinkSitecore
There's an execution gap between the experience most marketers want to deliver and what they're able to deliver. This SlideShare discusses 3 reasons the gap exists, how data silos contribute to it, and how context marketing helps marketers cross the gap.
In the age of customer-centric marketing, customers expect to be treated as individuals. Personalised marketing lets you to own the “micro-moments” in the customer journey at the scale of millions.
https://netcore.in/resources/ebook/personalised-marketing-at-the-scale-of-millions/
The intelligence that creates an individual approach and gets results. The role of direct Mail in today’s
media mix / study results. How to create an omni-channel
experience using Big Data and smart technology
Runner-up at the B2B Marketing Awards 2013 for best use of customer insight.
A case study that shows what happens when you take the time to focus on data management, audience segmentation and core messages. Driving an instant change in email click through rates (from an average of 1.6% to 4.4%) - and more importantly contributing to increased lead numbers.
CRMNEXT enables a digital platform empowered with AI driven digital journeys and processes that makes managing risk and serving customers immensely rewarding. Insurers can easily manage leads, resolve claims quickly, provide excellent customer serviceand personalize communication with clients in a single platform.
suitecx Thought Leadership: Balancing Customer Needssuitecx
While research has proven that a focus on improving customer experience directly impacts the bottom line, achieving the organizational and cultural change required to become fully customer centric is not an easy process. It is critical to get all key departments aligned on your customer experience strategy.
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
The Agency in Transformation: How Customer Journeys Will Transform the Agen...Gleanster Research
Most Agencies can talk a good game when it comes to the customer engagement strategy. But actually delivering on the expectations from brands is a whole different animal. Join Principal Analyst and CEO of Gleanster Research, Ian Michiels, to explore the transformational forces that will forever change the Agency-Brand relationship.
You'll learn:
Profitable strategies for customer journey services
How innovative agencies are capitalizing on the age of the empowered customer
How to translate strategy and journey maps into meaningful and realistic EXECUTION
Where to start, what to create, and how where to focus your efforts
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
Digital Marketing Mastery: How Top Agencies Drive Online Successabdulwaheedsq3434
In the ever-evolving landscape of the digital era, businesses are navigating through a sea of opportunities and challenges. The key to thriving in this dynamic environment often lies in the hands of digital marketing agencies, the architects behind successful online ventures.
8 ways to introduce personalisation into your marketing strategy CRMT Digital
Personalising enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation. Yet many of today’s marketers are still only using basic forms of personalisation in their campaigns, a stock email with a category field, whilst a survey on marketing messages conducted by Lyris revealed that 63% of consumers report this no longer has an impact due to the volume of emails they receive.
Here are eight easy ways to help you take the first steps towards improving campaign personalisation:
What is Digital Customer Experience, and How Can You Improve YoursNirvana Canada
Customer experience is a term used to describe a customer’s journey as they explore and discover your brand. In real life, this experience can include interactions with your people and products, which leads customers to form an opinion of your brand. Whether that opinion is positive, neutral, or negative depends heavily on how these interactions play out.
Performance Marketing is evolving into a multi-channel discipline. Advertisers and media partners need more advanced tracking and reporting to ensure the efficiency and performance of their campaigns and Users/Customers.
The intelligence that creates an individual approach and gets results. The role of direct Mail in today’s
media mix / study results. How to create an omni-channel
experience using Big Data and smart technology
Runner-up at the B2B Marketing Awards 2013 for best use of customer insight.
A case study that shows what happens when you take the time to focus on data management, audience segmentation and core messages. Driving an instant change in email click through rates (from an average of 1.6% to 4.4%) - and more importantly contributing to increased lead numbers.
CRMNEXT enables a digital platform empowered with AI driven digital journeys and processes that makes managing risk and serving customers immensely rewarding. Insurers can easily manage leads, resolve claims quickly, provide excellent customer serviceand personalize communication with clients in a single platform.
suitecx Thought Leadership: Balancing Customer Needssuitecx
While research has proven that a focus on improving customer experience directly impacts the bottom line, achieving the organizational and cultural change required to become fully customer centric is not an easy process. It is critical to get all key departments aligned on your customer experience strategy.
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
The Agency in Transformation: How Customer Journeys Will Transform the Agen...Gleanster Research
Most Agencies can talk a good game when it comes to the customer engagement strategy. But actually delivering on the expectations from brands is a whole different animal. Join Principal Analyst and CEO of Gleanster Research, Ian Michiels, to explore the transformational forces that will forever change the Agency-Brand relationship.
You'll learn:
Profitable strategies for customer journey services
How innovative agencies are capitalizing on the age of the empowered customer
How to translate strategy and journey maps into meaningful and realistic EXECUTION
Where to start, what to create, and how where to focus your efforts
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
Digital Marketing Mastery: How Top Agencies Drive Online Successabdulwaheedsq3434
In the ever-evolving landscape of the digital era, businesses are navigating through a sea of opportunities and challenges. The key to thriving in this dynamic environment often lies in the hands of digital marketing agencies, the architects behind successful online ventures.
8 ways to introduce personalisation into your marketing strategy CRMT Digital
Personalising enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation. Yet many of today’s marketers are still only using basic forms of personalisation in their campaigns, a stock email with a category field, whilst a survey on marketing messages conducted by Lyris revealed that 63% of consumers report this no longer has an impact due to the volume of emails they receive.
Here are eight easy ways to help you take the first steps towards improving campaign personalisation:
What is Digital Customer Experience, and How Can You Improve YoursNirvana Canada
Customer experience is a term used to describe a customer’s journey as they explore and discover your brand. In real life, this experience can include interactions with your people and products, which leads customers to form an opinion of your brand. Whether that opinion is positive, neutral, or negative depends heavily on how these interactions play out.
Performance Marketing is evolving into a multi-channel discipline. Advertisers and media partners need more advanced tracking and reporting to ensure the efficiency and performance of their campaigns and Users/Customers.
Digital marketing is the fastest growing field in the world of marketing, and India is no exception. With the increase in internet penetration and the rise of e-commerce, there has been a surge in demand for skilled Digital Marketing Training In India. To meet this demand, several digital marketing training institutes have emerged across the country.
Today’s retail customers expect flexible interaction channels that allow them to shop wherever they are, whenever they want – supported by personalised offers, a sufficiently high availability and assortment of product, and rich product information that enhances their shopping experience.
The Future of Digital Marketing - Where Will It Take Us?Sujoy Mukherji
As technology continues to evolve, so too does the future of digital marketing. The possibilities where the digital marketing world can take us are nearly limitless, and it’s an exciting time to be a part of this industry, in this article, we will explore the many trends that are shaping the future of digital marketing and how businesses can capitalize on them.
Every one here about digital marketing, But do you know Why Digital Marketing is it Important for your business?. No.. don't worry read this PPT and you can understand the importance of digital marketing for your business.
Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact.
2. “ Marketers are no longer solely responsible
for the distribution of messaging. They are
responsible for the entire journey, from the
initial touch to the win-back process and
everything in between.
The Chief Marketing Officer is the new Customer
Journey Officer.Ӡ
† Ref: Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations Deloitte Consulting LLP & Salesforce 2014
Digital Logic can help marketing leaders
deliver on the top 5 expectations of their roles today:
Take On
Top-Line
Growth
Own the
Customer
Experience
Dig into
Data-Based
Insights
Operate
in
Realtime
Master the
Metrics that
Matter
3.
4. Are you a customer centric business?
How well do you really know your customers?
Customers expect you to understand
who they are and connect with them on
a highly personal level. Without a unified
view of each customer, it is extremely
difficult – we’d argue impossible – to
reinvent how you do business.
Can you pin-point your customers’
engagement along their journey within
your business?
“ We can deliver integrated data in
12 weeks, using market leading tools.
The key to delivering Remarkable Customer
Journeys is effectively using your data.
We assist our clients to consolidate their
data by progressively merging all sources of
information available in transactional and
engagement databases, cleansing
and normalising it to create a single
customer view.”
5. We can help you achieve
a Single Customer View.
6. We can create an individual customer journey
for every customer in your database.
7. It’s not enough to just know your customers. You need to know where a customer
is in his or her journey with your business.
Are they a customer? Are they a former
customer? Have they downloaded
your app? A highly relevant and timely
personalised customer journey is what
every marketer wants to accomplish.
This is impossible without mapping out all
various customer journeys and knowing
where your customers are in that journey.
“ A remarkable customer journey begins
with data. By understanding and constantly
updating your customer’s activity and
allowing them to enter their preferences,
we can help you develop targeted creative
across multiple segments at an individual
level.
Using Salesforce Marketing Cloud Journey
Builder or Automation Studio, we can
automate the right message, through the
right channel, at the right time to grow share
of wallet and build lifetime relationships.”
Do you know where your customers are
in their journey?
8. Do you know how your customer wants
to engage with you?
Email? SMS? Print? Web? Social? Multi-channel?
Today’s customer is becoming far more
discerning. Bombarded with emails, SMS,
catalogues, advertising and every other
form of communication, they are more
selective about how they are approached.
They take decisive action to avoid clutter.
In a moment, they can select delete with
the message unread, or unsubscribe and
it’s all over.
It has never been more important to send
the right message to the right people, at
the right time, through the right channel.
“ We can develop automated, individual and
one-to-one personalised customer journeys
based on their choices, through multiple
channels seamlessly through Salesforce
Marketing Cloud and Printid™
– a fully
integrated direct mail application developed
by Digital Logic.”
9. We can develop automated, individual and
one-to-one personalised customer journeys
based on their choices and behaviour.
10. We can help you develop the plan and
execute it for you or with you.
11. Map out highly personalised customer journeys.
Once you have the first two questions
answered, focus on a plan to map out
highly personalised customer journeys.
You need to have the organisational
structure, content and strategy to execute
optimised and personalised content
across every channel and every device.
“ Our solution consultants can work
with you from development of brief to
campaign delivery, analytics and ongoing
enhancements. We can help you predict
your customer’s next move, so you can
anticipate their needs and increase message
relevance.”
Do you have a strategy to move customers
along in their journey?
“ Today’s consumers no longer care about
where they are or what device they are using
when interacting with a brand, as 58% of
Millennials expect to engage with a company
whenever they choose and via whichever
channel they want.”*
* Ref: www.cmocouncil.org
12. How you measure business impact should be directly tied to customer journeys.
You should be able to see, at every given
moment, where any one customer is in
his or her journey and, in aggregate, how
many customers are in various places in
the journey.
Marketers who embrace this new concept
and envision themselves as Customer
Journey Officers will thrive and be
rewarded.
“ We can help you develop competitive
advantage by increasing the impact and
deliverability of your messages, comparing
your opens, click throughs, site visits and
more with your competitor’s performance.”
Are you able to measure the impact on
your business?
“ 52% of over-performers say that their
organisations leveraged data and analytics
to improve marketing effectiveness compared
to just 35% of under-performers.”
* Ref: www.cmocouncil.org
13. We can predict, evidence
and enhance your success
with relevant reporting and
analytics in real time.
14.
15. About us
Digital Logic is Australia’s leader in specialist
marketing services and innovators of the first
seamless, integrated multi-channel platform
solution with Printid™
.
We build solutions that
take a 360º customer view
to drive acquisition while
enhancing value growth
using a combination of
retention and expansion
tools and strategies.
Leveraging our expertise
and partnership with
Salesforce Marketing Cloud,
along with our knowledge,
analytics, business and
customer intelligence,
we create a series of
interactions that cut across
the customer journey to
deliver direct, personalised
customer communication
experiences that build
lasting brand loyalty.
Maintaining a single
customer view, Digital Logic
automates the delivery
of these highly relevant
and targeted one-to-one
communications through
the most appropriate
channels to reach each
recipient at the right time,
through the right media and
device.
Directing personalised
email, mobile, social, web,
video and print media,
we help our clients drive
customer engagement,
developing valued, life-time
relationships.
16. Agency Services
Self-service, full-service or à la carte.
From creative services to specialist technical advice, we’ve got you covered, end-to-end.
Whether you’re a small business looking to run a quick email marketing campaign or a
large corporate wanting to review your entire marketing strategy, our suite of services
are available in whatever combination you require to suit your needs, goals and budget.
Digital Logic Marketing Solutions Services
[[ Marketing
strategies
[[ Creative direction
and design
[[ Multi-channel
marketing
[[ Data integration,
cleanse,
segmenting,
analytics,
predictive
intelligence and
reporting
[[ Campaign
development and
execution
[[ Web and digital
design
[[ Web, mobile
and tablet
optimisation
[[ Personalised
video
Marketing &
Campaign
Strategy
Campaign
Creative
Execution
Campaign
Production &
Automation
Campaign
Digital & Print
Launch
Data
integration,
cleanse &
segmenting
Analysis &
Reporting, BI
& Predictive
Intelligence
Automated
Real-time
Journeys
17. Ask us how our
methodologies and
processes can achieve
greater results for your
campaigns.
19. Imagine more
Imagine a world where people are communicated
with in a way that respects their individuality,
while delighting them with information that is
personalised, relevant and meaningful to their lives.
Imagine a world where you can run marketing campaigns automatically, intelligently
and cohesively from a single platform - not just digital campaigns, but printed campaigns
as well.
Imagine the ease of building one to one personalised direct mail creative on your
desktop with simple drag, drop and edit tools and instant proofing of a print ready file
in optimum postal lodgement sequence.
Now imagine being able to do this from within the Salesforce Marketing Cloud as an
automated part of your customer’s journey.
You can.
Completing the customer journey
Visit the
Printid™
website.