Email Marketing using Automations, Integrations, Merge Tags (Mailchimp), Segmentations of Lists and Groups, Advanced Segmantation, Creating Surveys inline, Mail Workflows and Integration of services (Facebook pages for lead generations, Google Analytics for page views tracking)
In this webinar, Silverpop’s Loren McDonald offers his advice for leveraging social, mobile and local “mocial” channels to integrate with and support email marketing.
Areas covered include:
- Social registrations
- Opt-in forms on Facebook pages
- Share to social
- Incorporating personality and "humanized" content to increaes engagement
- Designing emails for mobile devices
- Using mobiel apps, SMS, QR codes, tablets/iPads and check-in (Foursquare, Facebook) promotions to grow email opt-ins
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
Email Marketing using Automations, Integrations, Merge Tags (Mailchimp), Segmentations of Lists and Groups, Advanced Segmantation, Creating Surveys inline, Mail Workflows and Integration of services (Facebook pages for lead generations, Google Analytics for page views tracking)
In this webinar, Silverpop’s Loren McDonald offers his advice for leveraging social, mobile and local “mocial” channels to integrate with and support email marketing.
Areas covered include:
- Social registrations
- Opt-in forms on Facebook pages
- Share to social
- Incorporating personality and "humanized" content to increaes engagement
- Designing emails for mobile devices
- Using mobiel apps, SMS, QR codes, tablets/iPads and check-in (Foursquare, Facebook) promotions to grow email opt-ins
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
Become a Super Affiliate Marketing in 30 Days From The ScratchAndrewBrunson4
If you're feeding your family, would love to work with affiliate marketing but don't know how to start, please read this helpful ebook. It's the affiliate marketing challenge in 30 days and it will tell you the right mindset, right tools from Spencer Mecham, one of the best internet millionaire in the world.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
How To Create The Perfect Outbound Email CampaignGuessBox
http://guessbox.io - This comprehensive guide explains the fundamentals of outbound email in the B2B. You will learn how to write high converting email copy, how to quickly choose engaging subject lines and what to do before and after in order to get the most value of email marketing.
10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
Become a Super Affiliate Marketing in 30 Days From The ScratchAndrewBrunson4
If you're feeding your family, would love to work with affiliate marketing but don't know how to start, please read this helpful ebook. It's the affiliate marketing challenge in 30 days and it will tell you the right mindset, right tools from Spencer Mecham, one of the best internet millionaire in the world.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
How To Create The Perfect Outbound Email CampaignGuessBox
http://guessbox.io - This comprehensive guide explains the fundamentals of outbound email in the B2B. You will learn how to write high converting email copy, how to quickly choose engaging subject lines and what to do before and after in order to get the most value of email marketing.
10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
Understand how to run cost effective campaigns across Facebook, Instagram and Linkedin with the latest Sweet Digital / Hart Training & Recruitment masterclass.
Personalization: The Ultimate Tool for Creating a Competitive AdvantageChris Risner
Personalization and customization of the customer experience at every touchpoint is critical to creating a lasting and successful relationship. Customers and website visitors are continuing to demand relevant customer experiences in every part of the buyer's journey...and beyond. For example, nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appear that have nothing to do with their interests (Janrain & Harris Interactive, 2015).
This webinar will explore why personalization is important, how personalization works, what it can do for your organization, and provide examples of how it can be used including the types of technologies that enable it to work. Join us for a webinar on Thursday, November 17th, at 1PM CT.
What you will learn:
- Background and research on why personalization matters and is important
- How personalization works
- What personalization can do for an organization including increasing revenue and improving the customer experience
- Relevant examples of how personalization can be used
- The technologies that can be employed to effectively make personalization happen
Marketing automation plays a big part in how well your email campaigns perform. Our latest benchmarks report showed that compared to traditional newsletters, automated emails have Focus on quality traffic – define your target audience
Improve your SEO
Create high converting web forms and landing pages
Drive traffic to your landing pages using paid ads
Evolving Beyond Analytics - Getting To Meaningful MeasurementThe Content Advisory
A presentation on content marketing measurement that I did at the #BCon Event in Toronto Canada. This presentation discusses the measurement pyramid - and how working toward a more structured series of measurements and reporting can help us drive toward meaning instead of mediocrity.
Discovering new drive for Business Growth: Digital MarketingLee Myeongho
Learn how to reach, engage and convert your target audience into customers. The talk is aimed at promoting the value of digital marketing and discussing how you can improve your marketing capability by following the step-by-step process that brings your business to the next level.
Similar to Personalized images - why they're great and how to use them (20)
Дерев'яні вікна та двері від виробника.Igor Varyvoda
Вікна та двері від ТМ “ЯК Карпатія” мають властивість трансформувати атмосферу кімнати. Кожен виріб виготовляється на замовлення, по одному, саме так, як ви бажаєте.
Ми пропонуємо нашим клієнтам дерев’яні вікна з трьохшарового клеєного брусу з склопакетами різних форм і комплектацій, міжкімнатні двері і супутні вироби із деревини.
Для виробництва вікон і дверей ми використовуємо: сосну, дуб, смереку та інші породи дерева по бажанню замовника. Наші дерев’яні вікна та двері – це гармонійне поєднання старовинних карпатських деревообробних традицій та новітніх сучасних технологій виробництва.
http://carpatiia.ua
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
DMF Portfolio Piece Smart Goals - Artist Management.docx
Personalized images - why they're great and how to use them
1. Deep Dive into Image Personalization: Why It’s Great and How to
Use It (Examples Inside)
sirv.com/blog/image-personalization-examples
Personalization has become one of the hottest marketing trends.
Nowadays, shoppers want not only products – they want better experiences. That’s what makes them come
back for more.
But there’s one thing that hasn’t had enough attention in this wild personalization ride: Images!
Personalization has a positive effect on customer relationships,
engagement and conversion rate
Marketers who use personalization in their marketing strategy almost unanimously agree that it has a
positive effect on advancing customer relationships.
In fact, according to an Evergage survey, 74% believe personalization has a strong or extreme impact.
Here’s a detailed breakdown:
What is the impact, if any, of personalization on advancing customer relationships?
1/24
2. 2%
8%
17%18%
56%
No impactSlight impactModerate impactExtreme impactStrong impact
10
30
20
40
50
60
The benefits are evident.
What are the main benefits you see from personalization for your organization?
2/24
3. 46%
51%
55%
55%
39%
27%
25%
24%
20%
20%
Increased visitors engagement
Improved customers experience
Increased conversion rates
Increased lead generation / customer acquisition
Improved brand perception
Increased e-commerce revenues
Increased customer lifetime value / loyalty
Increased value of other marketing programs
Reduced churn / increased retention
Makes me / my team look good!
And the results speak for themselves.
What percentage improvement or “lift” are you generally seeing from personalization efforts?
3/24
5. Email is the most widely used channel for personalized content. Let’s be honest, practically everybody uses
some sort of merge tags in their email campaigns, so text personalization lost its WOW effect long ago.
With email open and click rates dropping dramatically in the last couple of years, image personalization has
become a powerful tool for keeping email campaigns effective.
Here’s a couple of examples that’ve mastered it.
Discount email
An example campaign from Thorntons
5/24
6. Santa’s nice list sounds like a pretty good place to be. It takes a little bit of image personalization to go from
a dull discount email to something more meaningful and fun.
Promotional email
Yes, it’s a name on a Starbucks coffee. If you’ve talked to our bot – it’s your name on a Starbucks coffee, hehe.
This one kind of takes you back to your favorite Starbucks with that fresh cup of coffee with your name on it.
Mmmm.
Cart abandonment
Stats don’t lie, almost 70% of all carts are abandoned. Sprinkle just a little bit of personalization into your
abandoned cart emails and see what happens (hint: it’ll be great).
6/24
7. A cart abandonment campaign from Chubbies Shorts. We added image personalization ourselves though.
Great copy + a crisp personalized image = a perfect combination to recover an abandoned cart.
Cold email
Image personalization isn’t limited to a name.
FullStory used website screenshots of their leads with a “play” button overlay. It makes a lot of sense, since
FullStory’s service is built entirely on recording visitor activity on your website.
7/24
8. FullStory used website image screenshots of their potential customers in their email.
This email impressed Kyle Racki so much that he even created a blog post about it called The Best Cold
Email I Ever Received.
PS: It’s not hard to automate this process.
Newsletter
8/24
9. Really Good Emails newsletter
Those guys know what they’re doing. We highly recommend subscribing to Really Good Emails newsletter
for great email marketing insights. They’ve been using image personalization for a long time, and it looks
amazing.
Event email
Not only does Movember have a very noble cause, they’re taking it to another level with great copy and a
snappy personalized image.
9/24
10. With a rebel yell she cried mo, mo, mo!
Good job, Movember people. There’s nothing Mo you can do to beat this.
Survey emails
It’s pretty hard to get people to take a survey without an incentive.
A nice personalized image might change the odds in your favor:
10/24
11. Wirecutter. Again, we added a little bit of personal touch to this with the name.
How to personalize email campaigns
Looks cool? Here’s how you can do it.
It’s quite simple since most marketing automation/email providers and personalization platforms support
custom fields of some sort.
You’ll need two things:
Image personalization software
Data
For image personalization, you can use Sirv. It’s our blog, so no surprises here, right?
If you’ve played with our bot, you can see that all images on this page are personalized with your name.
11/24
12. Here’s how it works. Sirv generates images on-the-fly, based on the parameters you pass to the URL. It
might sound complicated, but it’s not. Here’s an example, hover over the bold elements for explanation.
https://sirv.sirv.com/blog/Personalization/examples/Starbucks%202.jpg?text.0.text=[name,
fallback=Tom]&text.0.position=center&text.0.size=30&text.0.color=060606&text.0.font.family=Caveat
Let’s break it down:
https://sirv.sirv.com/blog/Personalization/examples/Starbucks%202.jpg – this is the image URL.
Nothing special here.
text.0.text – this parameter is responsible for the actual text. In our case, it’s [name, fallback=Tom].
You can have 4 separate text overlays active at a time.
text.0.position – takes care of our text’s position. We have it set to “center”. You can position your
text however you like, more in our docs.
text.0.size – determines our text size in relative size to the image.
text.0.color – sets the color of our text.
text.0.font.family – used to set our font-family. It’s Caveat in this case. You can use Google fonts
here.
The best part is that you don’t need to input these parameters into the URL by hand – Sirv has a powerful
Image Customizer, where you can style your overlay text and other elements in a visual manner.
You’re not limited to text overlays, you can add image overlays and use your image metadata.
What data to use in personalization
For B2C you might want to collect:
Name
Location
Purchase history
Demographic data
Behavioral data
Weather conditions
If you’re short on data, you can always use data enrichment solutions to fill up this gap. Clearbit is one of the
most popular services for this. It can help you make your forms shorter, further increasing your conversion
rate.
For B2B, demographic and behavioral data aren’t as important.
“Firmographics” are a much better thing to focus on. Here’s what you can work with:
Website
Industry
Annual revenue
Company size
Location
Stage in the sale cycle
Again, you can use Clearbit to automatically gather firmographic data. Afterwards, you can quite easily
customize your automation sequences and increase your conversions.
Advanced techniques
Most marketers segment their users based on demographics or location and email them in bulk. Some
combine behavioral and demographic data with machine learning to achieve maximum levels of
personalization.
12/24
13. A good example of this is Booking.com. You’ve probably experienced their marketing first-hand. It’s enough
to visit a single page to instantly get retargeted with their ads all over the place, but that’s pretty basic
dynamic remarketing.
If you sign up for Booking.com, here’s where they start bombarding you with emails based on your behavior
and demographic data.
A tidy list of deals, tailored to my interests.
I did not express any interest in Sunny Beach or Krakow. But people similar to me did, so Booking.com’s
algorithms think that I’m likely to be interested in these locations. (While they weren’t right in the Sunny
Beach case, Krakow is definitely on my bucket list).
Technically, the email is great. It’s tidy and has deals.
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14. Compare it to AirBNB’s email below.
Full email here
Crisp imagery, great typography and genuinely interesting content. In my eyes, this is a significant upgrade
compared to Booking.com’s email.
Let’s move on to our second use-case – landing pages.
Personalized images on Landing pages
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15. Landing page personalization is one of my favorite techniques ever. Personalized landing pages improve
conversions, which means more leads and more bang for the buck on your ad spend.
“On your first-ever visit to the site, we could show you something that would resonate with you. That was the
holy grail and it actually worked. This is a huge competitive advantage for us.”
– John Ewing, BMI Research
There are several ways to personalize your landing pages:
Personalization by context: use URL parameters to detect ad keywords, campaign sources or
anything you can think of. Then change the landing page content accordingly.
Personalization by live data: grab location, business name and other firmographics with external
services and use this data to personalize the landing page.
Here are some interesting examples that were proven to increase conversions.
Referrer based personalization
One of the most common techniques is to use the Campaign Source to personalize your landing page
content. This way you can show different copy or design elements to people coming from different
campaigns.
Here’s what Obama did for people coming from Reddit.
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16. If you ever visited ProductHunt or HackerNews, you’ll often see this tactic used.
Owox used a huge call-out for people who came from ProductHunt
It’s not really hard to pull off and can help you increase conversions dramatically.
If you’ve ever noticed Intercom’s chat widget, you’ve probably seen that they include a “powered by
Intercom” link. If you click it, you’ll see a page like this:
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17. They grab the “company” parameter’s value and insert it into the page dynamically. They also show a stylish
illustration and selected product features based on their second URL parameter – “solution”.
This tactic can be used for literally anything you can pass in the URL.
However, make sure you have full control over how your URLs are generated, to avoid unwanted results
like this:
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18. It’s totally fabricated. But you get the point.
Dynamic keyword insertion
Provided out-of-the box in AdWords Google and Bing ads, dynamic keyword insertion has proven itself to
boost conversion rates and landing page quality scores. You’re basically dynamically changing your landing
page elements based on search keywords.
Look how Intercom personalizes its landing pages based on ad content. A whopping 300% conversion rate
increase was surely worth the work they put into this.
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19. Be careful not to use Dynamic Keyword Insertion for broad match keywords, you may end up looking silly
and ultimately hurting your conversion rate. It’s a safe bet to customize your landing pages based on
Campaign and ad group.
Personalization by location
Customer’s location can be crucial for some businesses. It makes sense that people in Chile and in British
Columbia are different.
Nationwide Insurance experimented with their landing page, serving a different version for people from cold
regions.
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20. Before
After
I’d argue that the “snowy” version is just better all around with its nicer contrast, a smiling girl and other
subtle changes, regardless it performed much better in colder regions, where it was served. It’s easier for
people to receive your message if they can relate to it visually.
Personalized Banners
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21. When it comes to the most commonly used personalization format, banners lead the way.
This is because email is the most widely used personalization channel.
It doesn’t mean that banners are limited to email only. You can use them on landing pages, pop-ups and
chat bots.
We’ve created some examples using Sirv to show you what’s possible.
Simple banner with an overlay
Using someone’s name together with a call-to-action can yield a 42% higher view-to-submission rate
compared to generic CTAs:
Personalized GIF “slideshows”
Sirv can create animated personalized banners. Just upload a set of images and you can create an
animated GIF in mere seconds.
Offer a discount, with images and a unique message tailored to each customer:
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22. 360 Degree Product Spins
Automatically change the product/name/price to encourage customers to purchase particular products:
Displaying your 360-degree product images as personalized GIFs seems like no small task.
Custom Product Personalization
Give your customers an instant preview of how their customized product could look. It’s easy to build
product customization tools for your online store:
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23. Start personalizing your images
How do you create personalized images with Sirv?
Use your merge tags or custom fields in our 80+ dynamic imaging options at the end of your image URL, or
use our new image customizer – no need to add options by hand. Click any image in your account, then
adjust the options on the right:
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24. Create your Sirv account today and harness the true power of image personalization.
Got any questions? Our expert support team will happily provide any help you need.
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