This document discusses the importance of identifying an ideal target customer market. It advises that by giving ideal customers what they want, when and how they want it, where they want it, they will be more loyal, willing to pay more, and more likely to refer business. It prompts the reader to consider who their ideal customers are in terms of demographics like age, gender, location, income level, and interests. While other customers can still be served, focusing marketing efforts on an ideal target customer allows a business to compete effectively, like large companies that create specialized products for different audiences or small companies that start with one specialized product.

1. TARGET MARKET

2. Give your ideal customer whatthey want, when, how & where they want it &

3. they will be more loyal willing to pay more more likely to refer you

4. Who ARE yourideal customers?

5. are they ? consumers business owners Men women families Local national international affluent under or over 30 years old?

6. Oh, and don’t worry You can still provide your goods & services to other people. This just lets you focus your marketing efforts so you are more effective

7. big companies do it with lots of specialized products: There are 40 Different types of crest targeting different audiences

8. Small companies can still compete, by starting with ONE specialized product:

9. So, who ARE yourideal customers?

10. can you describe them? What would make them more loyal? Where do they find information about products & services like yours?

11. For more ideas Visit MarketingU.com on May 1st , 2010 & Learn. Plan. Execute.