A consumer profile in business is a written compilation that describes the key characteristics of a company's target customers. It groups users into categories based on factors like where they live, what they do, what they think, and their life stage. Developing consumer profiles allows businesses to better target their marketing efforts and understand the ideal customer types to focus on. Profiles are typically created through market research before developing marketing strategies or launching new products.

1. What is a consumer profile in
business
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2. What is a consumer profile in business?
• written compilation
about significant
characteristics of
product users
• users are grouped by
categorical tiers
• also known as:
Psychographic Data,
Consumer Portrait or
Buyer Personas.

3. What’s the purpose for developing a
consumer profile?
• more targeted and
effective approach to
marketing activities.
• paints a clear picture
of the customer type
your business should
be targeting
• act as a simple way of
talking about complex
market segments.

4. What are the components of a
consumer profile in business?
• Where
they live?
• What
they
think?
• What
they do?
• Who are
they?
Lifestage Lifestyle
ResidenceTraits
• Who they are?
Lifestage
• What they do?
Lifestyle
• What they think?
Traits
• Where they operate?
Residence

5. When do businesses typically develop
a consumer profile?
Research Profile Strategy
• market research is
carried out prior
• developed before
marketing and
advertising strategies.
• before a business
begins or at a time of
review or prior to the
launch of a new
product.

6. What is a consumer profiling like?
• sports coach selecting
students for
particular sports
• based on their
physical stature and
attitude
• developed a picture in
their mind as to the
ideal athlete

7. For More
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