Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna Pineda's presentation at the #wgbiz Boot Camp.
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The document outlines steps for defining, reaching, and retaining a target audience. It recommends determining what a company does best and researching potential customers' motivations and behaviors to define the audience. It suggests finding the audience by becoming part of their community, establishing expertise, and using available tools. It also advises developing a cultivation strategy, keeping communication open, and always selling to retain customers. The presentation provides contact information for the speakers.
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