In this Presentation, I am explaining Buyer persona in a simplest way yet practical and fruitful. Go through this ppt and I am sure you will understand it thoroughly.

7. FOR LOCAL BUSINESS OWNERS
MASS MARKETING IS TOO

11. A SEMI-FICTIONAL CHARACTER REPRESENTING FEATURES OF YOUR
IDEAL CUSTOMER.
THAT MAKE IT EASIER FOR YOU TO TAILOR COMMUNICATION TO
THE SPECIFIC NEEDS OF THE CUSTOMER.
THE STRONGEST BUYER PERSONAS ARE BASED ON MARKET
RESEARCH AS WELL AS ON INSIGHTS YOU GATHER FROM YOUR
ACTUAL CUSTOMER BASE (THROUGH SURVEYS, INTERVIEWS, ETC)

12. Determine WHO your
buyers are?
 Demographics
 Psychographics
Know WHAT solutions it
provides to your buyers
 How does it enhance
their life or
challenges does it
solve.
WHY they bought
your product/service
 What primary
purpose.
HOW your product is
used
 What functions are
most important to
them.

13. HELP YOU TO DETERMINE WHAT KIND OF MARKETING CONTENT
YOU NEED TO CREATE.
HELP YOU TO SET THE TONE AND STYLE FOR YOUR MARKETING
CONTENT.
HELP YOU TO PINPOINT THE TOPICS YOUR MARKETING CONTENT
WILL COVER.

14. ASK YOUR
PROSPECTS MALE
OR FEMALE?
HOW OLD THEY
ARE?
WHERE DO YOUR
LIVE?
WHAT INTERESTS
DO YOUR
PROSPECTS HAVE?
ANY JOB OR
PROFESSIONAL
YOUR DETAILS?
WHAT LANGUAGE
THEY PREFER TO
HEAR & TALK?
WHAT ARE YOUR
PROSPECTS BUYING
CONCERNS?
WHAT ARE YOU’RE
THEIR
CHALLENGES?
WHAT KIND OF
TOOLS THEY USE?

15. INTERVIEWS WITH CUSTOMERS OR PROSPECTS
(FACE TO FACE IN BRICK AND MORTAR STORES OR VIA ONLINE)
SURVEYS
WEBSITE ANALYSIS
(DEMOGRAPHICS, BEHAVIOR & INTEREST)
SOCIAL MEDIA ANALYTICS
DATA FROM CONTACT FORMS
CUSTOMER FEEDBACK

16. FOR SURVEY
 SURVEYMONKEY
 GOOGLE FORMS
 SKYPE
 INTERVIEWS
 SYSTEM MARKETING AUTOMATION
TO GATHER AND REPRESENT RESULTS
 TRELLO
 EVERNOTE
 GOOGLE DOCS
FREE TOOL
TO CREATE & EXPORT BUYER PERSONA

18. Any Questions??
Email: info@istrategist.in | +91 90823 20556