This document profiles two target markets - Trendy Trixie, a 13-16 year old upper-class American girl, and Eccentric Ella, a 14-17 year old upper-middle class American girl. It provides details about their likes, dislikes, daily routines, personality traits, and items in their lives to characterize each target customer.

1. method one: target market
by tessa jonson

2. trendy trixie
• 13-16 year old female
• upper class upbringing
• American
• lives with parents
• has large group of friends
• attends local high school
• works during school holidays

3. trixie likes:
• shopping with friends
• smoothies
• going to the cinema
• beach vacations
• going to h.s. sporting events
• reading magazines
• ANTM and The Hills marathons

4. trixie dislikes:
• steak
• doing homework and studying
• smelly and/or dirty things
• going anywhere with her parents
• documentaries
• dancing in public

5. trixie: items in her life

6. trixie: a day in the life
• wakes up at 7:00 am
• arrives at school early to meet up with friends
• spends day at school
• relaxes at friends house after school
• eats dinner at home with family
• heads to the big football game
• heads home and goes to bed at 11:00 pm

7. trixie: in four words
• trendy
• naïve
• timidly sociable

8. eccentric ella
• 14-17 year old female
• upper-middle class upbringing
• American
• lives with mom and younger brother
• has a few close friends
• attends local high school
• works regularly at local coffee house

9. ella likes:
• playing guitar
• hanging out with friends
• sweets
• her iPod and listening to music
• working at the coffee house
• going to concerts
• Mario Kart
• relaxing with her mom and brother
• The Beatles

10. ella dislikes:
• going to school
• watching any kind of sports
• sell-outs
• waking up early
• big shopping malls
• rarely seeing her dad
• tomatoes

11. ella: items in her life

12. ella: a day in the life
• rolls out of bed around 7:50 am
• arrives late for homeroom
• spends another miserable day at school
• heads straight to work after school
• works until picked up at 7:30 pm
• has dinner at home
• plays video game with brother
• practices guitar in room
• goes to bed around midnight

13. ella: in three words
• eccentric
• independent
• temperamental

14. thank you