This document provides demographic information about a target audience of women ages 16+. It indicates that this group enjoys creative writing, reading, and indie/pop music that illustrates messages. They regularly use the internet and prefer to download music, though sometimes buy albums. Most are in education and care about their appearance, shopping at stores like Topshop and owning smartphones and laptops.

1. • Interests:
• Creative writing
• Reading
• Indie/pop music
• Age: 16+
• Gender:
Women
• Rebellious
• Outgoing
• Would usually download music but sometimes buys albums.
• Prefer music that illustrates a certain message.
• Uses the internet regularly/daily
Women 90%
Male 10%.
• In education 70%
• Working 30%
• Life style:
• Likes their own company
• Cares highly about their appearance
• Shops in clothes shops such as Topshop, New look and River island.
• Owns a smartphone and laptop/computer.