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method two: competition
            by tessa jonson
hello kitty: about
•	 fictional character created by Japanese
   company Sanrio
•	 first introduced in 1975
•	 revolves almost exclusively around
   products– everything from school sup-
   plies to a jet airplane
•	 everyday items and rare collectibles
hello kitty: product
•	 all about cuteness
•	 huge variety of products
•	 typically priced low
•	 some collectibles very valuable
•	 sold at department stores and
   at specialty Hello Kitty stores
hello kitty: market
•	 generally younger Japanese
   and American girls
•	 punk teenage girls
•	 lifelong customers
•	 cult-like loyalty
hello kitty: other
•	 adapted to television and
   video games
•	 Hello Kitty trademark worth
   over $1 billion annually
•	 many spin-off characters
•	 responds to trends
the simpsons: about
•	 satirical comedy created by Matt Groening
•	 22 seasons, longest-running American sitcom,
   animated program, and primetime series
•	 evolved to include products, video games, and
   a full-length movie
the simpsons: product
•	 all about humor
•	 very wide variety of products and prices
•	 sold at department and novelty stores
the simpsons: market
•	 enjoyed by all, completely under-
   stood by few
•	 highly ranked with young boys
•	 widely varied levels of interaction
the simpsons: other
•	 changed perception of animation
•	 responds to current events
•	 makes over $2 billion annually
litte big planet: about
•	 platform video game by Media
   Molecule, centered around user-
   generated content and community
•	 made for PS3 in 2008, but also
   available for PSP
•	 player controls a Sackboy or
   Sackgirl
litte big planet: product
•	 all about creating
•	 game sold at competitive price
•	 players can buy extras online
•	 LBP shirts and Sackpeople
little big planet: market
•	 creative gamers of all ages
•	 cult-like commitment
•	 users advertise for the game
little big planet: other
•	 customizable levels and characters
•	 huge amount of player interaction
•	 vast online community
•	 incredibly innovative
thank you

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Preliminary Competition

  • 1. method two: competition by tessa jonson
  • 2. hello kitty: about • fictional character created by Japanese company Sanrio • first introduced in 1975 • revolves almost exclusively around products– everything from school sup- plies to a jet airplane • everyday items and rare collectibles
  • 3. hello kitty: product • all about cuteness • huge variety of products • typically priced low • some collectibles very valuable • sold at department stores and at specialty Hello Kitty stores
  • 4. hello kitty: market • generally younger Japanese and American girls • punk teenage girls • lifelong customers • cult-like loyalty
  • 5. hello kitty: other • adapted to television and video games • Hello Kitty trademark worth over $1 billion annually • many spin-off characters • responds to trends
  • 6. the simpsons: about • satirical comedy created by Matt Groening • 22 seasons, longest-running American sitcom, animated program, and primetime series • evolved to include products, video games, and a full-length movie
  • 7. the simpsons: product • all about humor • very wide variety of products and prices • sold at department and novelty stores
  • 8. the simpsons: market • enjoyed by all, completely under- stood by few • highly ranked with young boys • widely varied levels of interaction
  • 9. the simpsons: other • changed perception of animation • responds to current events • makes over $2 billion annually
  • 10. litte big planet: about • platform video game by Media Molecule, centered around user- generated content and community • made for PS3 in 2008, but also available for PSP • player controls a Sackboy or Sackgirl
  • 11. litte big planet: product • all about creating • game sold at competitive price • players can buy extras online • LBP shirts and Sackpeople
  • 12. little big planet: market • creative gamers of all ages • cult-like commitment • users advertise for the game
  • 13. little big planet: other • customizable levels and characters • huge amount of player interaction • vast online community • incredibly innovative