SlideShare a Scribd company logo
method two: competition
by tessa jonson


   For my second method, I needed to investigate the competition that ex-
   ists involving the low-meat consumption campaigns. I found three differ-
   ent examples that all have some similarities and some vast differences
   from what I hope to achieve.
   vegetarian society: about
   •	 oldest vegetarian organisation in the world, having started in 1847
   •	 They describe themselves on their website as an “educational charity working
      to support, represent, and increase the number of vegetarians in the UK”
   •	 work with policy makers, businesses, and professionals
   •	 have wide variety of free support, but to be a member, you have to pay a fee
   vegetarian society: provide
   •	 resources including what a vegetarian is, news and history, and Vegetarian
      Society approved products and shops
   •	 They have many forms of support: converting to vegetarianism, cooking, con-
      necting with others, and so on. Here you can see their online community.
   •	 http://www.vegsoc.org/
   meat free mondays: about
   •	 an international campaign founded by Paul McCartney that encourages people
      to eat a meatless diet on Mondays
   •	 promotes the diet’s environmental, financial, and health benefits
   •	 many celebrity endorsements including Gwyneth Paltrow, Alec Baldwin, and
      Ricky Gervais
   •	 This is a screen shot of their homepage.
   meat free mondays: provide
   •	 new recipes added every Monday, as you can see in this image
   •	 loads of facts about meat consumption and production
   •	 quite unusually, MFM have promotional material such as posters and brochures
      on their site for supporters to download and use themselves
   •	 http://www.supportmfm.org/
   flexitarian foodie: about
   •	 amateur blog of flexitarian recipes created by a mum
   •	 includes short introduction to each recipe explaining why she likes it or the like
   •	 when I Googled “flexitarian”, this is the only search result that’s not just an ar-
      ticle on a site about something else. This had flexitarian in the url.
   flexitarian foodie: provides
   •	   the blog is just a list of recipes
   •	   definition and explanation of flexitarian
   •	   some simple tips on becoming a flexitarian
   •	   http://www.flexitarianfoodie.com/
   thank you
   •	 Are there any questions?

More Related Content

Similar to Competition: Notes

Veganism research for booklet
Veganism research for bookletVeganism research for booklet
Veganism research for booklet
Emily Pinder
 
Task 4 with notes
Task 4   with notes Task 4   with notes
Task 4 with notes
TheJellehKed
 
Task 4 complete/notes updated
Task 4 complete/notes updatedTask 4 complete/notes updated
Task 4 complete/notes updated
TheJellehKed
 
Food & Faith: A Values-Based Approach for Community Food Security
Food & Faith: A Values-Based Approach for Community Food SecurityFood & Faith: A Values-Based Approach for Community Food Security
Food & Faith: A Values-Based Approach for Community Food Security
Community Food Security Coalition
 
Veganism
VeganismVeganism
Veganism
jordan armytage
 
Veganuary presentation
Veganuary presentationVeganuary presentation
Veganuary presentation
Rebecca Coughlin
 
Vegan
VeganVegan
Vegan
BHuyton10
 
Veganuary presentation new
Veganuary presentation newVeganuary presentation new
Veganuary presentation new
Rebecca Coughlin
 
Veganuary presentation
Veganuary presentationVeganuary presentation
Veganuary presentation
Rebecca Coughlin
 
Veganuary presentation
Veganuary presentationVeganuary presentation
Veganuary presentation
Rebecca Coughlin
 
Recipe cards task 4 - reprise
Recipe cards task 4 - repriseRecipe cards task 4 - reprise
Recipe cards task 4 - reprise
TheJellehKed
 
Jungle Bar: PR Plan
Jungle Bar: PR PlanJungle Bar: PR Plan
Jungle Bar: PR Plan
Ashley Rose Glazer
 
Tax on junk food revised.
Tax on junk food revised.Tax on junk food revised.
Tax on junk food revised.
Alexandria_shores
 
Veganuary Research
Veganuary ResearchVeganuary Research
Veganuary Research
Scott Harrand
 
Vegan research
Vegan researchVegan research
Vegan research
thomas-armstrong
 
Tax on junk food ppt for library
Tax on junk food ppt for libraryTax on junk food ppt for library
Tax on junk food ppt for library
Alexandria_shores
 
Tyson Foods: Social Media Engagement for Cause Branding and Community Buildin...
Tyson Foods: Social Media Engagement for Cause Branding and Community Buildin...Tyson Foods: Social Media Engagement for Cause Branding and Community Buildin...
Tyson Foods: Social Media Engagement for Cause Branding and Community Buildin...
Business Development Institute
 
Eolfc 2013 jim slama family farmed org - good food = good business keynote
Eolfc 2013   jim slama family farmed org - good food = good business keynoteEolfc 2013   jim slama family farmed org - good food = good business keynote
Eolfc 2013 jim slama family farmed org - good food = good business keynote
Eastern Ontario Local Food Conference
 
Ffv ppt charleston
Ffv ppt   charlestonFfv ppt   charleston
Ffv ppt charleston
ltjohansen
 
WellNation - Rishabh Mehrotra
WellNation - Rishabh MehrotraWellNation - Rishabh Mehrotra
WellNation - Rishabh Mehrotra
Rishabh Mehrotra
 

Similar to Competition: Notes (20)

Veganism research for booklet
Veganism research for bookletVeganism research for booklet
Veganism research for booklet
 
Task 4 with notes
Task 4   with notes Task 4   with notes
Task 4 with notes
 
Task 4 complete/notes updated
Task 4 complete/notes updatedTask 4 complete/notes updated
Task 4 complete/notes updated
 
Food & Faith: A Values-Based Approach for Community Food Security
Food & Faith: A Values-Based Approach for Community Food SecurityFood & Faith: A Values-Based Approach for Community Food Security
Food & Faith: A Values-Based Approach for Community Food Security
 
Veganism
VeganismVeganism
Veganism
 
Veganuary presentation
Veganuary presentationVeganuary presentation
Veganuary presentation
 
Vegan
VeganVegan
Vegan
 
Veganuary presentation new
Veganuary presentation newVeganuary presentation new
Veganuary presentation new
 
Veganuary presentation
Veganuary presentationVeganuary presentation
Veganuary presentation
 
Veganuary presentation
Veganuary presentationVeganuary presentation
Veganuary presentation
 
Recipe cards task 4 - reprise
Recipe cards task 4 - repriseRecipe cards task 4 - reprise
Recipe cards task 4 - reprise
 
Jungle Bar: PR Plan
Jungle Bar: PR PlanJungle Bar: PR Plan
Jungle Bar: PR Plan
 
Tax on junk food revised.
Tax on junk food revised.Tax on junk food revised.
Tax on junk food revised.
 
Veganuary Research
Veganuary ResearchVeganuary Research
Veganuary Research
 
Vegan research
Vegan researchVegan research
Vegan research
 
Tax on junk food ppt for library
Tax on junk food ppt for libraryTax on junk food ppt for library
Tax on junk food ppt for library
 
Tyson Foods: Social Media Engagement for Cause Branding and Community Buildin...
Tyson Foods: Social Media Engagement for Cause Branding and Community Buildin...Tyson Foods: Social Media Engagement for Cause Branding and Community Buildin...
Tyson Foods: Social Media Engagement for Cause Branding and Community Buildin...
 
Eolfc 2013 jim slama family farmed org - good food = good business keynote
Eolfc 2013   jim slama family farmed org - good food = good business keynoteEolfc 2013   jim slama family farmed org - good food = good business keynote
Eolfc 2013 jim slama family farmed org - good food = good business keynote
 
Ffv ppt charleston
Ffv ppt   charlestonFfv ppt   charleston
Ffv ppt charleston
 
WellNation - Rishabh Mehrotra
WellNation - Rishabh MehrotraWellNation - Rishabh Mehrotra
WellNation - Rishabh Mehrotra
 

More from Tessa Jonson

Technique: Notes
Technique: NotesTechnique: Notes
Technique: Notes
Tessa Jonson
 
Target Market: Notes
Target Market: NotesTarget Market: Notes
Target Market: Notes
Tessa Jonson
 
Brief Presentation
Brief PresentationBrief Presentation
Brief Presentation
Tessa Jonson
 
Technique
TechniqueTechnique
Technique
Tessa Jonson
 
Preliminary Competition
Preliminary CompetitionPreliminary Competition
Preliminary Competition
Tessa Jonson
 
Analysis
AnalysisAnalysis
Analysis
Tessa Jonson
 
Target Market
Target MarketTarget Market
Target Market
Tessa Jonson
 

More from Tessa Jonson (7)

Technique: Notes
Technique: NotesTechnique: Notes
Technique: Notes
 
Target Market: Notes
Target Market: NotesTarget Market: Notes
Target Market: Notes
 
Brief Presentation
Brief PresentationBrief Presentation
Brief Presentation
 
Technique
TechniqueTechnique
Technique
 
Preliminary Competition
Preliminary CompetitionPreliminary Competition
Preliminary Competition
 
Analysis
AnalysisAnalysis
Analysis
 
Target Market
Target MarketTarget Market
Target Market
 

Recently uploaded

一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
881evgn0
 
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
SirmaDuztepeliler
 
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
zv943dhb
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
yqyquge
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
k4krdgxx
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
67n7f53
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
f22b6g9c
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
jafiradnan336
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
Harry Harrold
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
Dilatometer for measurement of materials
Dilatometer for measurement of materialsDilatometer for measurement of materials
Dilatometer for measurement of materials
ankitsinglaisro
 
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
qbydc
 
Plastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdfPlastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdf
RPWORLD Manufacturing
 
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
bz42w9z0
 
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
wkip62b
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
hw2xf1m
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
Kyungeun Sung
 
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
xnhwr8v
 
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
yeytf
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
qa8dk1wm
 

Recently uploaded (20)

一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
 
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
 
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
Dilatometer for measurement of materials
Dilatometer for measurement of materialsDilatometer for measurement of materials
Dilatometer for measurement of materials
 
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
 
Plastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdfPlastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdf
 
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
 
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
 
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
 
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
 

Competition: Notes

  • 1. method two: competition by tessa jonson For my second method, I needed to investigate the competition that ex- ists involving the low-meat consumption campaigns. I found three differ- ent examples that all have some similarities and some vast differences from what I hope to achieve. vegetarian society: about • oldest vegetarian organisation in the world, having started in 1847 • They describe themselves on their website as an “educational charity working to support, represent, and increase the number of vegetarians in the UK” • work with policy makers, businesses, and professionals • have wide variety of free support, but to be a member, you have to pay a fee vegetarian society: provide • resources including what a vegetarian is, news and history, and Vegetarian Society approved products and shops • They have many forms of support: converting to vegetarianism, cooking, con- necting with others, and so on. Here you can see their online community. • http://www.vegsoc.org/ meat free mondays: about • an international campaign founded by Paul McCartney that encourages people to eat a meatless diet on Mondays • promotes the diet’s environmental, financial, and health benefits • many celebrity endorsements including Gwyneth Paltrow, Alec Baldwin, and Ricky Gervais • This is a screen shot of their homepage. meat free mondays: provide • new recipes added every Monday, as you can see in this image • loads of facts about meat consumption and production • quite unusually, MFM have promotional material such as posters and brochures on their site for supporters to download and use themselves • http://www.supportmfm.org/ flexitarian foodie: about • amateur blog of flexitarian recipes created by a mum • includes short introduction to each recipe explaining why she likes it or the like • when I Googled “flexitarian”, this is the only search result that’s not just an ar- ticle on a site about something else. This had flexitarian in the url. flexitarian foodie: provides • the blog is just a list of recipes • definition and explanation of flexitarian • some simple tips on becoming a flexitarian • http://www.flexitarianfoodie.com/ thank you • Are there any questions?