The group proposes a short horror film called Anathema about two teenage boys, Cameron and Ethan, who find a mysterious game in Ethan's attic and decide to play it, unwittingly summoning supernatural forces. The film will be 8 minutes, target 16-19 year olds, and incorporate psychological and supernatural horror elements inspired by films like The Conjuring 2 and Ouija: Origin of Evil. Marketing will include social media, posters, and a trailer. The group has created a £3,545 budget and proposes the film be distributed online and through partnering with production companies to promote around other film releases. They have conducted research on audience preferences and legal requirements and seek £3,261.

1. Lauren Rosenfeld, Millie West, Ben Karrass & Alex Pereira
Pitch Script
SLIDE 1:
ALEX: Anathema: Awaken your inner demons. Welcome, we are Vibe Productions. I am
Alex, and this is Millie, Lauren and Ben. We are all current media students, hoping to pursue
a career into the media industry in the future. Millie, Ben and i will be acting in the short
film, whilst Lauren will be directing.
CHANGE TO SLIDE 2:
MILLIE: We believe we have created a unique storyline, one that has not been done before. It
is centred around two teenage boys called Cameron and Ethan. Cameron Haver goes to hang
out with his friend Ethan Crane, at his house. They stumble upon a game they find in the
attic, and decide to play it.
BEN: Ethan remains skeptical, but eventually agrees to play, as Cameron continues to believe
that nothing will happen. The game takes them to an abandoned house, and the two begin to
play, oblivious as to the consequences that may await them.
LAUREN: Alex and Ben will now transform into their characters, so that we can Introduce
you to the characters of Cameron and Ethan.
BREAK FOR START OF ACTING...
ALEX: I’m Ethan Crane, I am 18 years old.
BEN: Hi, I’m Cameron Haver and I’m 17 years old.
ALEX: Cameron and i have been best friends since primary school, and hang out all the time.
BEN:Yeah, like we play video games and watch films at each others places every week.
ALEX: Even Though we're best mates, Cameron and i don't always see eye to eye and were
kinda complete opposites. See, i'm more rebellious and Cameron has always been more
skeptical.
BEN: I'd rather be more laid back, and Ethan sometimes pressures me into taking part in
activities i'd rather not do.
BREAK FOR END OF ACTING…

2. Lauren Rosenfeld, Millie West, Ben Karrass & Alex Pereira
CHANGE TO SLIDE 3:
ALEX:We have been tasked with creating a short horror film, and were given three different
titles to choose from. From these we have chosen for it to be called Anathema, as it has
several negative connotations including hate and evil, which will be incorporated into our
film.
MILLIE: Anathema will last around eight minutes. As our primary target audience are 16-19
year olds, it is likely that they will have a short attention span. Our film will be very
engaging, because both our characters are the same age as our audience, and we will have a
unique plot.
BEN:When considering the duration of our film, we had to take into account what happens
after a jump scare, as audiences tend to lose focus, therefore, we will not have any significant
events occur in the time after a jumpscare
CHANGE TO SLIDE 4:
LAUREN:The short film, will be distributed on Friday 13th October 2017, as Friday 13th is
associated with evil and horror, and puts the audience in the mood for watching horror films.
However, it will be completed by June 2017, with 4 months being used for marketing
purposes.
ALEX:We will use several marking techniques, which will ensure that we have a large
potential audience to view it when it is eventually released. One marketing technique that we
are already putting into use are social media accounts, including Twitter and Instagram. We
have done this to expand our potential audience, through the use of different platforms and
making it easily accessible for our target audience to view it.
MILLIE: We have also created posters and DVD covers for the short film, which have also
been added to our social media accounts. This allows our followers to keep up with the
production of the short film and enable our poster to go viral on social media. This allows for
a large potential audience, as the short film has become popular due to it being seen on
different platforms.
BEN:Closer to the release of the short film, we can also release a trailer so that we can
generate more publicity for the upcoming short film. We have chosen to release our trailer in
August or September.
LAUREN:This is so that the short film will hopefully be well known through successful
marketing techniques in order to gather several views.But, at the same time, not too much

3. Lauren Rosenfeld, Millie West, Ben Karrass & Alex Pereira
time as consequently we may put ourselves at risk of our production being
forgotten by the time it is ready to be released.
ALEX: Another marketing technique could be to contact a production company, and partner
with them to promote the short film. For instance, before a feature film premieres, such as
Get Out at the cinema, we could have the trailer for the short film or the full short film
included during the advertisements.
MILLIE: The trailer or full short film could also be used as an extra on the DVD of Get Out.
These techniques will create a large potential audience for the short film.
CHANGE TO SLIDE 5:
BEN: The genre of our short film will be horror. One of the many reasons that we chose this
genre, is because as a group we felt as though horror tends to have the biggest impact on
audiences, and can create long lasting impressions on the viewers.
LAUREN: We have chosen to focus on two main sub genres. These are supernatural, and
psychological. We decided to concentrate on and incorporate supernatural elements to our
film because we felt that the look and demina of our antagonist could have a large effect on
our audiences.
ALEX: After conducting a survey to potential audiences, we found that the most popular
antagonist to have the largest effect on its viewers, was in fact Valak from the Conjuring 2.
As a result Valak has become our inspiration for our antagonist.
MILLIE: The demon we intend to create will have piercing red eyes, which will be enhanced
by her pale white face. At first we want ‘her’ to resemble a young, innocent, girl but as the
storyline progress’ we want the audience to feel uncomfortable, and anxious when she is
present. Therefore, by the end of the short film ‘she’ will not be the person, that she was
originally perceived to be.
BEN: When asking potential audiences what their favourite sub genre of horror was, we
found that the most popular was psychological. Therefore we thought that it would be a good
idea to incorporate this type of genre into our own production.
LAUREN: The main way in which we intend to do this, is to ensure that the main character
questions his own sanity. As proven psychological horrors, have one of the largest effect on
audiences and therefore by including it, we are predicted to have a significant amount of
viewers.
CHANGE TO SLIDE 6:

4. Lauren Rosenfeld, Millie West, Ben Karrass & Alex Pereira
ALEX: Our target audience will be 16-19 year olds, and we have chosen
this age group because through our market research, we have found that the majority of the
people that enjoy horror films are in this age group.
MILLIE: We also discovered through our research that secondary audience include general
horror fans that are in their mid 20s, parents and possibly younger siblings of the primary
audience. Also, instead of just targeting one gender, we have decided to focus on both male
and female audiences, allowing us to expand our potential audience for our production.
BEN: From the research we have conducted, we asked our audience what they usually watch
their films on and majority of the people we asked, were our target audience and ended up
saying online streams.
LAUREN: Therefore, we are going to make the short film available on an online streaming
platform, to make it easily accessible for our audience. We are also going to upload our trailer
onto YouTube to allow the audience to watch it with ease.
CHANGE TO SLIDE 7:
ALEX: We have conducted research into audience preferences so that we could have the best
insight into what people like to see in horror films. As mentioned, we have decided to include
supernatural and psychological horror elements in our short film. This is due to the research
we did, where participants claimed that they are their favourite sub genres.
MILLIE: It was statistically proven that 32.5% of horror audiences, chose supernatural as
their favorite genre of horror and 35% of partakers chose psychological as their favorite genre
of horror. This indicated to us that these were generally the most popular genres of horror.
This is very useful information because it means that we can attract a large proportion of
horror fans when using these genres.
BEN: Previously, we have created a music video, which has been successful after being
posting onto Youtube. As seen here, we have amassed over 2300 views, and therefore, by
investing in us, there is a high possibility that yet again we will gather a large potential
audience.
LAUREN: As all media texts have messages in them, we have decided to focus on certain
messages. The messages we will focus on are peer pressure and not playing around with
ritualistic games. We feel that they are very important, especially peer pressure as the age
range we are targeting has the highest amount of peer pressure and we want to get the
message across that it is not the right thing to do.
CHANGE TO SLIDE 8:

5. Lauren Rosenfeld, Millie West, Ben Karrass & Alex Pereira
ALEX: There a several laws that we will need to follow when producing
the short horror film, including Copyright, Designs and Patents Act and the BBFC age
ratings.
MILLIE: The Copyright, Design and Patents Act, will ensure that we, as the creators have the
right to control the ways in which the material we create may be used. How copies are made
of it, and how we will communicate our film to the public, such as on TV or via the internet.
Copyright is important because it protects our work against use by others without our
permission.
BEN: The BBFC age rating makes sure that we only show material suitable for our target
audience of 16-19 year olds, as otherwise younger audiences may view inappropriate scenes.
LAUREN: As we are showing sensitive material, such as a suicide, an age rating of 15 is
suitably applicable, in turn, this ensures sure that younger audiences do not view the film.
Having an age rating of 15, also ensures that our primary target audience of 16-19 year olds
are our main consumers.
ALEX: We will be using several locations in the short film. These include two different
houses and a forest. One of these houses is ordinary and normal, so that the audience can
relate to it and feel safe, whereas the other is abandoned and dark to make the audience
unsettled.
MILLIE: We will be using two different houses to emphasise a contrast between them. One
will have a comfortable and safe atmosphere, whilst the other will be uncomfortable and
eerie.
BEN: The forest is also an essential location for the film, as it can disorientate the audience
and put them into the character's position. It is also a very open area, which can make the
audience feel anxious and worried.
LAUREN: We have taken inspiration from The Conjuring 2, as we believe the camerawork
was well executed, in making the audience on edge, which is what we want to achieve.
ALEX: Another film we have taken inspiration from is Ouija origin of evil, as it involves
supernatural activity and messing around with evil spirits, which we have incorporated into
our plot. Both of these films received good reviews, and this is why we have taken inspiration
from them.
MILLIE: We also found several props to include in the short film, to add to the
verisimilitude. These include fake blood and other ritualistic items, such as candles, a
pentagram matt and a small blade, which will be discovered by the characters over the course
of time. Having props also allows the actors to get into their character roles.

6. Lauren Rosenfeld, Millie West, Ben Karrass & Alex Pereira
CHANGE TO SLIDE 9:
BEN: At the start of the short film we will create a calm and light hearted atmosphere, this
will be done through the use of high key lighting and humor, this will keep our audience
unaware of what is in store. Having high key lighting can make the audience feel a false
sense of security and be unaware of what is about to happen.
LAUREN: There will be an instant change in the atmosphere when the characters arrive at
the abandoned house to begin to play the game. The lighting will change to low key, which
will in turn create an eerie and unsettling atmosphere for the audience.
ALEX: From here on out, the characters will be in a panicked and nervous state and this will
resonate to the audience, making them feel the same emotions as those of the characters.
Considering the characters are in the same age group as our primary target audience, this will
help to put the audience into the character's position and make the audience more engaged
with the short film.
CHANGE TO SLIDE 10:
MILLIE: Our group also created a budget, which demonstrated how much would be needed
to create the short film. This included cast, crew, equipment and props. We created the
budget to make sure that we bought/hired the most cost effective items and people. By
researching items and people that are needed to be involved in the production of our short
film, it can help contribute to us making a professional production, as we have found the best
people for the job.
BEN: After adding up all of our findings, we added a contingency amount at 10%. This
would act as extra emergency money to put towards our production incase we needed it. This
brought our completed total budget to £3545.49.
LAUREN: We will be paying for the props for the short film as we feel it is important to
invest our own money as it shows that we are confident in our ideas and hopefully will give
you more confidence to invest. We have bought and made some props already, including the
pentagram ritual matt and ritual instructions, which are seen here.
ALEX: This is why we believe you should invest into our short horror film and are therefore
asking for £3,261.60 to make our production possible.
CHANGE TO SLIDE 11:
ALEX CONTINUED: Thank you for listening and we will now welcome any questions that
you may have.

7. Lauren Rosenfeld, Millie West, Ben Karrass & Alex Pereira