The document discusses how a media product represents particular social groups. It analyzes a film clip created by the author's group that represents gangs and drug dealers aged 16-17. The film uses dark lighting, ominous music, urban locations with graffiti, and realistic dialogue to portray the characters as dark, edgy, and immersed in gang/drug culture. Camera techniques like dolly shots were used to depict the characters as aggressive and violent. The target audience was deemed to be working class groups E and D who would relate best to the subject matter.

1. How does your media product represent particular social groups?
In the openingscene of Green Streetwe noticedthatthe filmwasbasedonthe stereotypesof
football supporters(hooligans)whichthe majorityof people these dayswouldclassthemaschavs.It
showedinthe openingsequence thatthe footballhooliganslikedtofightothersupporters.This
workedwell becausewe hada beginningof a fightscene inourfilmclipsowe couldrelate to the
GreenStreetfilmclip.Alsointhe filmclipwhichIanalysedall of the footballhooliganswhere white
menrangingfromthe age of 25 to 40. Thiswas a problemforthe actors we used as we all where
agedfrom 16 to 17. But inthe otherfilmsthatour group evaluatedthe actorswhere aged16 to 20
whichmeanswe couldhave the age of actors.
We chose to representgangsanddrugdealersbecause we believedthatitwouldworkwell aswe
knewa bithowthe druggame works.Alsodrugsisa biggerproblemthanpeople know aboutsowe
wantedtoput out the fact that a lot of people these dayeitherdodrugsor are dealers.We wanted
to showthat if youget intodrugsthat it can endup verybad byeitherdamagingyourbodyor
gettingbeatenupwhichis whatwe showedinourfilm. We chose social groupE and D fromSocio-
EconomicScale.We chose E and D to be the targetaudience forourfilmbecause we believethat
theywouldbe able torelate to the filmthe bestcomparedtothe othergroups,thisis because group
E is underworkingclassandgroupD isworkingclassso these groupswouldmostlikelylivinginareas
that are gang relatedareas(council housesorflats).Alsothese typesof social groupstendtohave
manychildrensomostlikelytheirchildrenare similaragestothe characters so theirchildrenwill
really be able toconnectwiththe characters.
We representedthe groupswe chose tobe ‘Chavs’andGangs membersthatsell andtake drugs.
Alsowe representedthemtoviolenttowardseachothereventhoughtheyare inthe same position
as each otherwhichconnotesthattheyaren’tverysociable tomanypeople besidestheirothergang
members.
Lightinghelpedustocreate the characters because we usednaturalslightingwhichmade each
character lookdark andmore edgywhichiswhatwe wantedwhereasif we hadusedhighkey
lightingitwouldhave made the charactersfaceslightupina goldensortof colourwhichwouldbe
usedina romanticfilmsoitwouldn’thave beensuitable forourfilm.
Cameraanglesandmovementsplayedabigpartin gettingthe affectthatwe want oneach
character whichisshownina dollyshotwhenyousee Glyn(Tyrone) meetwithJoe (Tris) thenchases
himdownthe alley.We wantedthisshotbecause we thoughtitworkedwell andthatitwas
affective asitshowsthatgang memberscanbe aggressive andviolentwhichthisshotshowswell.
Alsotowardsthe beggingof ourfilmthere isa good dollyshotof Glynwalkingtowardsthe camera
thisshows that the characters in our filmare dark andmysteriouswhichgivesthemthe complex
side tothemwhichis whatwe want.
In our filmwe filmedwhenthe lightwasdarkeningsoitsetthe moodbetter.Most of the coloursin
our setwere dark andthe colourswere oligochromatic(restrictedcolourpalette). The colourinour
filmhelpedcreate thatunsurenessinwhatisgoingtohappensothat workedwell inthe filmclip.
The music inour filmhada good beatbut itwas alsoedgywhichconnote the viewertofeel worried
aboutwhat isgoingto happen,thiswasperfectbecause thatiswhatwe wantedaswe knew that we
was goingtohave the beggingof a fightscene.If ourmusicin ourfilmclipwasstereotypedsome

2. couldsay that itwas ‘chavvy’whichthenconnectstoour characters.The musiccouldbe described
as masculine whichagainrelatesbacktoour actors as all the actors are male.
The mise enscene inour filmcliphelpedsetthe scene.The costumeswe gotthe actors to wear
where mainlydarkcoloursbecause thatiswhatyou wouldsee gangmemberswearing.We noticed
that gangswear dark coloursthroughthe analysisof the openingsequenceswe did.Alsothe area
we usedto filmwasperfectasit hadgraffiti whichisassociatedwithgangsandchavs sothe spot
was perfect.Alsonearthe graffiti wasalongalleywhichiswhatwe wantfor the chase so the spot
we usedworkedbetterthanwe expected.Anotherwaywe representedthe social groupwe didwas
by the language we used,we usedafewswearwordsas we noticedtheydid inthe grittyrealism
filmswe watchedalsowe usedslang whichiswhatgangmembersandchavs use ineveryday
conversationssowe knewwe hadtouse slang.
In our filmwe usedstraightcutsto create continuouseditingwhichcreateshighlevelsof
verisimilitudewhichiswhatgrittyrealismsare tryingtobreach.