The document contains the results from a questionnaire given to a target audience about their preferences regarding an alternative rock music magazine. Key findings include: - Males showed more interest in the alternative rock genre than females. - The 18-22 age group was most interested in alternative rock for both genders. - Both genders favored a music magazine format. - Alternative rock was the preferred music genre. - Black, white, and red were favored as fitting color schemes for the alternative rock genre.

1. G321
Target audience
Questionnaire
Jessica Hughes

2. What gender are you?
0
5
10
15
20
female male
Based on the results of this
particular question it is clear to
see that on average there is a
higher interest in my genre with
males than with females. With
the results ending in a 12 for
females and an 18 for males.
The significance of my results
show that there is a substantial
difference in the interest of this
genre regarding gender.

3. How old are you?
0
1
2
3
4
5
6
13-17 18-22 23-27 28+
female
male
Within this question I was able
to clearly identify the age range
in which my genre interested
the most. From this graph its
clear to see the age group of 18-
22 have a heightened
involvement in regards to this
genre. In both conformities of
genders, is is this age range in
which people found a particular
liking to the alternative rock
genre. This could alter my
perception as a manufacturer
and producer of a magazine as
features I would include would
have to interest that of the
appropriate age group.

4. What form of magazine do
you favor?
0
1
2
3
4
5
6
7
female
male
The response from this question
informed me that from both
genders, music is the most favored
form of magazine. This supports
my research as it allows me to go
further with my product with the
knowledge on whether it will
appeal to both genders collectively
or individually. As presented here
the outcome shows a clear
response to the vote favoring the
music format of magazine. It is the
highest account of of both male
and female, implicating that most
men and woman are interested
within this form of magazine.

5. What genre of music is
your preference?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Female
Male
My outcome from this
particular question informed
me that Alternative rock is
largely the preferred music
type. From both genders
perspective the Alternative
rock genre provides a
popularity that other genres
seemingly lack in. this
feedback will alter my
decided route in which I will
present my magazine in. To
ensure my production is
successful, I will go down the
alternative rock route which
will allow me to attract the
most attention.

6. What colour schemes
would best suit the
alternative rock genre?
0
1
2
3
4
5
6
7
Female
Male
The colour scheme that was most
accepted was Black, White and
Red. With 6 woman favoring this
choice and 7 men doing so, its clear
to see that my target market was
most intrigued and interested in this
genre of music. This collation of
colours have been favored because
it represents individuality and a
sense of uniqueness. The colours
are rugged and minimalistic ,
conforming to the expectations of
the alternative rock genre.

7. What gender do you
expect artist within this
genre to be?
0
2
4
6
8
10
Female Male irrelivent
Female
Male
Males are expected predominantly as
being present as artist with in the
alternative rock genre. Possibly this
could be a contributing factor as to
why it’s a majority of men that are
interested within this genre. The
consistent representation of men as
artists have altered the way in which
the media collectively provides the
presentation of artists in the
associated genre.

8. What status would you
expect the main artist to
be on the cover?
0
1
2
3
4
5
6
7
Famous Upcoming New
Female
Male
Column1
From the results I have
obtained from this particular
question, most audiences
member expect to see an
Upcoming artists within an
Alternative rock music
magazine. This is because the
niche audience that is presented
as being part of this genre are
contributing to the acceptance
of new artists and the marketing
tools in which they are limited
too.

9. What features would you
like to see in a music
magazine?
0
1
2
3
4
5
6
Female
Male
Because I am limited to one choice of
article, I decided ask this question with
the hopes that it would show me what
people of my target audience would
like to know about. From the feedback
it is apparent that the majority would
be more interested in an interview with
upcoming artist(s). Interviews are an
affective way of promoting new
material whilst allowing the audience
get to know more about their favored
artists.