1) The survey results showed that Kerrang magazine and the "Q" layout were preferred by the target audience of rock music fans. 2) For the magazine masthead, "Amplified" was voted as the best option by 30% of respondents. 3) The bands Oasis and The Killers were voted as the best for the magazine cover. 4) A male group image was preferred by 60% for the magazine cover photo.

1. Target Audience:
Rock Magazine
- Questionnaire
Results

2. Q1 –
Which of these professional rock
magazines do you like the most?
Q
NME
Total Guitar
Kerrang!
Other

50% of my target audience preferred Kerrang. However, I have
researched both of these brands of Rock magazine, and established
that the ‘Q’ layout was far clean cut with it’s grid structure and focused
on specific artists; creating reliability and trust. This is the magazine I
feel most comfortable with producing, and as the ‘Q’ research was also
high, this is the style I will try and recreate.

3. Q2 –
Number which of the mastheads given, you
would prefer for a rock magazine? (1-Best)
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Prefered Masthead Ideas
Second Best
Third Best
Fouth Best
Fifth Best

From my research, I can conclude that out of my initial masthead ideas, my
target audience prefer ‘Amplified.’ the best, as 30% voted it.

4. Q3 –
Which of these rock bands do you
consider the best to cover for a rock
magazine?
Artic Monkeys
The Strokes
The Killers
Oasis
Kasabian
Kaiser Chiefs
Other

The Killers and Oasis have both been voted as the best Rock bands for the cover of that
genre of magazine. This allows me a wider spectrum of choosing what I believe suits the
cover best, and an easy choice for the style of subsidiary images, as I can use poses and/or
similar clothing of either bands to create a believable rock band main image for my cover
page and any other further images. For example; an Oasis styled cover page main image
and a The Killers styled subsidiary image to create diversity in the bands I create, giving
the magazine a professional appeal (covers many bands; has a variety of contents).

5. Q4 –
Which of these following main images would you
consider best for the cover page of a rock
magazine?
Male Artist
Female Artist
Male Group
Female Group
Mixed Group

The results of this question (60% Male Group) accompanies the
results of the bands previously (Oasis and The Killers), and so, be
very beneficial in justifying my thought behind the selected type
artists I will cover.

6. Q5 –
Do you think is important to have websites
or other media platforms that connect to
your magazine?
Yes
No
I don't know

The unanimous results (100%) of media platforms, proves how important they are in
appealing to an audience in this modern society; especially as my target audience are
within the prime age of mass consumers of technology (technophiles), it emphasizes how
necessary it is to include the impression that my magazine, if real, would offer this. This
would therefore further attract the audience I am trying to specifically appeal to and
generate more income with the more buyers and higher trust in that the magazine
understands the target audience’s needs.

7. Q6 –
How often would you buy a rock
magazine?
7
6
5
4
3
2
1
0
Weekly

Monthly
It is clear from my results that the 60% majority prefer a weekly
magazine; therefore this is the regularity I will use

8. Q7 and Q8 –
How many pages and price would you consider
are appropriate for a weekly issue?

With this in mind, I will discard my results for price and page amount, in response to
a monthly magazine. Instead, I will present the relevant data corresponding to a
weekly magazine.
Price
Pages
£1-£1.50
£1.60-£2.50
41-50
£3-£4

31-40
51-60
From this, I can assume a price of around £1.60 to £2.50 for my magazine, and a
page count of 41-50 pages, as both result graphs presented a 60% majority.

9. Q9 –
Please number the sort of article would you like in a
rock magazine? (1- Best)
10
9
8
7
6
Prefered article
5
Second Best
4
Third Best
3
Fourth Best
Fifth Best
2
Sixth Best
1
0
An interview with A review of a CD
a band/artist

A review of a
group/artist
A review on an
upcoming
group/artist
Information of a A comments page
gig
to connect with
other members of
the audience
Using the information I have gathered, it is apparent that my target audience is most intrigued with an
interview with a band or artist. This is why this is what I will use for my article; as it will be aimed for
my target audience, so it is of an importance that I am providing them with the article they will find
most interesting and enjoyable; this will generate trust with the magazine and its audience, which will
then generate higher profit.

10. Q10 –
What colour scheme would you consider
appropriate?
Black/red/yellow/white
Pink/yellow/green/blue
White/blue/yellow/orange
Purple/red/white/blue

Finally, the colour scheme of black/red/yellow/white proved almost unanimous, with 90%
of votes. Taking my target audience’s opinion into perspective, I will use this colour scheme
for my magazine. Also, it is the easiest colour scheme to use; contrasting well with each
other, but not too much as to persuade the audience to not be attracted the magazine.
Instead, I feel it presents the magazine as professional; important in the audience’s value of
the magazine and the trust they create with it.