Jake Sandham conducted research through a questionnaire to determine preferences and demographics of potential newspaper readers. The results showed that the target audience was males and females aged 25-35 who prefer an informal style. Most respondents would pay 41-50p and read the paper at home. The content should focus on general local news, sports, and celebrity. The paper should be released once or twice a week to match reading habits. This research will inform the design of Jake's new newspaper to appeal to this audience.

1. Jake Sandham
Gender
Male
Female
Favourite style
Formal
Informal
Prefered Price
30-40
41-50
51-60
61+
Newspaper Questionnaire Results
Age
16-25 years
25-35 years
35-45 years
45+
My results show that I collected research from both
males and females, allowing me to get an opinion from
both sexes on their preferences. Because of this I have
an opinion of what both males and females want to
see in their newspaper. I am going to make sure my
paper relates to both.
The average age of the people who completed my
questionnaire was 25-35 years, so I am going to target
this age in my newspaper, in order to make this film
popular I will include things such as slang and humour
as it is more of a younger audience I am targeting.
The preferred style of newspaper was formal; I think
this was because the majority of people were under 26
age range. Therefore I will use a more informal
approach in my newspaper using informal language
and humour as well as using more pictures than text
making it less formal.
As I am targeting my newspaper at younger people
between the ages of 16-30, I don’t want to make the
price to expensive as this could put people of
purchasing it. After looking at the data I collected I
decided the price I would choose would be 41-50p, this
means most of the people who did the questionnaire
would buy my newspaper.

2. Jake Sandham
How Often Do You
Buy The Paper?
Once
Twice
Three
Four +
Where Do You Read
The Paper?
Home
Work
Transport
Other
Prefered Content
Sport
Business
Celebrity
General
Paper Read The
Most?
Sun
Times
Mirror
Local
Other
This was helpful as it gives me an indication of how
often a week I should sell the paper and people would
read it, as most people said they only read the paper
once a week. Therefore I will only release the paper
once or twice a week.
The preferred content was general followed by
celebrity then followed by sport. Therefore the content
I will use will be general local news followed by sport
and celebrity, giving a mix of what everyone wants.
This was interesting to see as it gives an indication of
where the paper is bought or where we could sell the
paper the most and where we would get the most
sales. People read the paper mostly at home therefore
local shops would be the target followed by stands in
the city area in order to get big sales.
This was to choose the style and what people really
wanted from their local paper. Most people preferred
the sun or the local newspaper. The sun mostly uses
sports and celebrity news followed by the big headlines
and I will try to mirror this in my own way.

3. Jake Sandham
Evaluation
I believe that the research task I did met its aim as it give me a lot of help in finding out what
to have within my newspaper and peoples preferences in order to get what they want out
of it. I asked 10 random people to complete these questionnaires in order to make it as fair
as possible and I would base my newspaper around the answers. The questionnaire I
created allowed me to collect both quantitative and qualitative data and produced good
results in order to produce my newspaper.
Do You Prefer Papers
Or Magazines?
Newspapers
Magazines
This was to see what people read the most and to
decide also what to have within the paper as
magazines include a lot of gossip and celebrity news
whereas newspapers include actual headlines etc. I will
try and include both but I don’t want my newspaper to
be tacky.