Fans of this genre enjoy living life to the fullest through socializing and attending live shows or making their own music. They tend to wear baggy clothes and sneakers and prioritize the newest music releases, often in vinyl format, over designer brands. These fans follow underground scenes to stay up to date on up-and-coming artists, are generally ages 15 and older, and like to vacation at internationally known club destinations.

1. Audience profile
Fans of my chosen genre are usually also into socializing and live
their life around the basis of “living your life to the full”. They tend to
wear baggy clothing and trainers. They don’t really mind about
wearing designer clothes as they are more into purchasing the
newest releases, a lot of the time in vinyl.
They tend to enjoy either going to live shows or mixing/making
their own music. They follow the underground scene so that they are
always up to date on up and coming artists. They are not big fans of
the new age of dubstep as they feel as though it is not sticking to key
principles.
The majority are around fifteen years or older and all either plan to
or do go to internationally known club destinations for their holidays.
They also follow other genres that are predominantly urban such as
grime and hip hop.