The document discusses the target audience for a horror film opening sequence. It describes the target audience as males aged 15-25 in the UK who enjoy zombie films. The expected genres of horror, gore, and tension are discussed. An independent film style is chosen over blockbuster due to budget. The opening sequence aims to appeal to the target audience by including a female protagonist who is bitten by a zombie and begins to transform. The sequence aims to create mystery and enigma for viewers.

1. Target Audience Final Draft
Gelsomina De Lucia
Kelly
Chelsea Hopkins
Tayla Humphris

2. What is an audience?
• An individual or collective group of people who read or
consume any media text.
• Examples : Radio listeners, Television viewers,
newspaper and magazine readers.

3. Audience Expectation of Genre
Generally, the audience expect the following from our chosen
genre:
• Gore
• Blood
• Tension
• Enigmas
• Jump scares

4. Audience Expectation of opening sequence and
genre
Generally, the audience expect the following in horror opening
sequences:
• Dark location
• Blood
• Gore
• Character or characters are introduced
• Dark music
• Tension
• Isolated/ Abandoned areas

5. Institution: Blockbuster or Independent?
We were mostly inspired by blockbuster films such as :
• World War Z
• Dawn of the Dead
• Resident Evil
• Zombie Land
But however as a group we felt that we would not be able to achieve CGI shots and Special Effects that these
blockbusters use and so we further researched into Independent films such as:
• VHS
• You’re Next
• Byzantium
• Black Rock
Which were in the Top 10 for best Indie Horror films.
Our opening sequence would be an Independent film because we believe we can achieve what an Independent
film offers on a low budget. Also we have seen that some of the best horror films are Independent.
The movie would be released in the UK and the US as our distributor ‘BRAIN DAMAGE FILMS’ is situated in the
USA. As it is set in the US we felt that by doing this it would branch our Opening Sequence out. If successful
then we would hope for it to be released globally because we want our product to be seen and
interpreted by a variety of people.
Exhibition: Because the film would be a horror film it would therefore be exhibited in the following ways:
• Cinemas: Curzon and Tricycle
• DVDs
• Amazon
• Lovefilm

6. Mass or Niche?
It is targeted at a Niche audience because:
• It will reach our target audience.
• Zombie films are not massively produced so therefore
audiences are limited.
• Below the line marketing is easier to promote the film.

7. What is a target and secondary audience?
Target Audience Secondary Audience
The intended group for which something is
performed or marketed; the specific group to
which advertising is directed.
Secondary audience is some one other than
the intended receiver who will also watch the
film.

8. Target Audience Details
Description Explanation why
Gender Males Opening sequence is full of action such as person getting eaten
by a zombie.
Age 15-25 Female protagonist is a teenager however the storyline can be
enjoyed by a wider age audience however as there is blood and
gore, there is a limit.
Location UK We want to keep it local so we can control its success and if it is
successful we can make it global with out risk
Ethnicity N/A N/A
Social class Working class The working class are more likely to use disposable income for
leisure activities
Interests/hobbies • Zombies
• Death/ Pain
These interests are what are likely to influence our target
audience into watching our opening sequence. All our suitable as
it is portrayed in our film.
Social group Business people
and people who
share a similar
interest in movies
In our opening sequence there is a girl in an uniform either
attending college or a business woman. People who share similar
interests in films and through word of mouth it could make our
opening sequence more successful.
Profession/Role Students Students is a broad perspective, we are looking at aiming our
opening sequence at young adults ranging from high school
students to university students.
Sexuality N/A N/A

9. Secondary Audience Details
Description Explanation
Gender Both Males and
Females
Some females enjoy zombie movies also and so this
gender will be introduced.
Age 15 - 40 Female protagonist is a teenager however the
storyline can be enjoyed by a wider age audience
however as there is blood and gore, there is a limit. As
a girl is starring it may attract audiences of an older
age.
Location US/Global So it can potentially reach national audiences
Ethnicity N/A N/A
Social class Working class &
Middle Class
Working class: same from target audience and for
middle class: through M-E-S it will apply and attract
people in Middle class.
Interests/Hobbies • Being with friends
• Going to the
cinema
• Using the internet
These interests are what are likely to influence our
target audience into watching our opening sequence.
By using the internet they are able to see our
Marketing through social media.
Social group N/A It is open for all social groups
Profession/Role N/A It is open range
Sexuality N/A N/A

10. How does your opening sequence appeal to
your audience?
Story/Plot/Theme Forms Conventions
• The woman is walking through
a park in a lazy manner.
• A flashback shows her
returning home from work to
find a door open in her house
• The scene cuts back to her
walking through the park
• Another flashback shows her
investigating why the door is
open and gets bitten by a
zombie
• The final scene shows her eyes
changing colour, completing
the transformation of human
to zombie.
CAM SAMC:
•Close ups
•Mid shots
•Two shots
•Over the shoulder
•Non-diegetic sound
•Transitioning music
•No overlay music
•Sound effects (Foley)
• People who watch zombie films
usually expect the gore and blood
which means that they enjoy this
element of the movie.
• A survivor or a main character
changing into a zombie.

11. BBFC
Rating Choose of Rating for you opening sequence. Comments from guidelines
(What you can/can’t show)
U
PG
12A
12
15 What you can show:
Strong violence
Frequent strong language
Nudity
Drug taking
What you cannot show:
Anything outside what and 18 and over can view.
18
Our opening sequence contains strong violence
such as a few scenes of blood and someone
getting bitten by a zombie which makes it falls
under the 15 certificate.
We chose 15 because there are horror aspects that may
unsuitable for younger viewers. Also there is strong violence

12. Applying Audience Theory
Altman : “A set of pleasures” McQuail: “Uses & Gratifications Theory: Reasons why
people seek the media”
What ‘pleasures’ are you providing the audience? How? Why?
The opening sequence is giving the audience pleasures through the enigma
It creates in order for the audience to want to see more.
It creates mystery as we wonder what happens to the woman.
-Does she die?
-Does she infect other people?
-How did the Zombie that infected the main character get infected?
Information :
To find out information that has to do with the society that they live in.
For self education
To gain a sense of creativity
To be able to get realistic advice or be able to discuss matters that interest individuals
How is this applied in our Opening Sequence?:
Audiences are made clear that the character is infected by the bite the Zombie had given
her and has the rest of humanity at risk.
Personal Identity:
To gain insight of themselves
To be able to find examples on how the should behave and what is acceptable and not
To identify personal opinions and states
How is this applied in our Opening Sequence?
It makes audiences aware is this was to happen in reality and what could they do to
survive. It will able audiences to put themselves in the characters shoes.
Integration & Social interaction:
To have insight of the circumstances of others to be able to relate or empathise
To be able to get a sense of belonging and not being apart from the society
To be able to connect with their social groups e.g. family, friends etc.
How is this applied to our Opening Sequence?
Similar to Personal Identity. Audiences are able to realise that humanity has each
other and it is all you have when a situation like this would happen. The outcome
would bring humanity together.
Entertainment:
To be able to relax
Emotional discharge
Filling time
It's a way to get away from reality to personal problems
How is this applied to our Opening Sequence?
After the opening sequence audiences begin to realise and become grateful for what
they have and see themselves lucky to be alive. It is a sign of relief knowing that it
can’t be bought to life.