2. Audience is ...
• Audience is a gathering of spectators or
listeners at the cinema or a public event.
3. Audience Expectations of
Genre
Generally, the audience expect the following from our
chosen genre:
A clear narrative but don’t give to much away or make it cliche!
Dark and myterious settings something like a low-key lighting or a
greyscale colouring .
They want to see blood and hear screaming so our open sequence
should include a gothic theme.
Orchestral music throughout the whole open sequence because it
would reinforce the setting.
4. Audience Expectations of Opening
Sequence and Genre
Generally, the audience expect the following in Crime Thriller
opening sequence:
They would want to meet the characters however do it in a way which
establishes the genre.
In the first few minuts the audience would want to see some sort of
action happening EG Someone breaking the law as it is a crime thriller.
They expect some clues about the film so that they wouldnt be confused
but at the same time it would leave a strong enigma.
Other audience would prefer a touch of horror as horror builds tension
ready to shock the audience in a highly similar way to what a thriller
does.
5. Institution:
Blockbuster or Independent
We are mostly inspired by blockbuster films such as:
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Jack Reacher
Awake
Enough
Kill Bill Vol.1
Our opening sequence would be a blockbuster film because:
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We mostly watch blockbuster films and we got our ideas from blockbusters
We feel that our opening sequence would be attracted to a wider audience
Release:
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Global
This is because our targeted audience located in America and UK
Exhibition- the film would be a blockbuster film, therefore it should be
exhibited in the following ways:
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Cinema
DVD’s
Posters
Adverts- above the line and below the line
6. Mass or Niche?
It is targeted at a mass audience:
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Blockbuster films have a larger budget than independent films
We feel that our conventions/ enigmas would be attracted to a wider audience
Blockbusters are mainstream films- associated with America
7. What is a target and secondary
audience ?
TARGET AUDIENCE
SECONDARY AUDINECE
Our target audience for are
opening sequence would be
(15-25) years of age. The
gender would be Females.
Our secondary audience for are
opening sequence would be
Males and Females. The age
would be (15-35).
8. Target Audience Details
Description
Explanation (why)
Gender
Female
Protagonist: vulnerable female audience can relate to
the character.
Age
(15-25)
The conventions of our film would be a rating
between those ages.
Location
America and UK
It’s a blockbuster film and most blockbuster films
come from America.
Ethnicity
N/A
There is no ethnicity because it will be global.
Social Class
Working Class
The working class has disposable income to spend on
leisure activities.
Interest/
Hobbies
Going to the cinema
Its there social activity .
Social Group
N/A
There is no social groups because its not targeted at
any subculture
Profession/
Role
Students
Workers
This is because they are more likely to watch films and
go to the cinema.
Sexuality
N/A
Its not applicable targeted and one sexuality.
9. Secondary Audience Details
Description
Explanation (why)
Gender
Male and Female
The crime part would interest the male gender. The
vulnerable character would relate to the female
gender.
Age
(15-21)
They audience would be able to relate to the
character because they are around the same age.
Location
UK
The film is based in the UK so people would relate to
it.
Ethnicity
N/A
Its not targeted at any specific culture.
Social Class
Unemployed
They have less responsibilities so they more likely to
spend money on things they like to do.
Interest/
Hobbies
They like crime and
mysterious films
The like to try and solve the puzzle and the enigma ‘s .
Social Group
N/A
Its not applicable because there are no subcultures
within the open sequence.
Profession/
Role
Students
The main character is a student herself so the
audience would be able to relate to her.
Sexuality
N/A
Its not targeted at any specific sexuality .
10. How does your opening sequence
appeal to your audience?
Story/Plot/Theme
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It is a young susceptible girl
It’s situated in an urban area
The hero (female) is isolated and an
outside.
She is also the one who is creating the
height of tension and enigma
Low key lighting, especially in flashbacks
Forms
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Dense, mysterious score music (It can be
slow and sinister, or rapid and full of
tension.
Sound effects with flashbacks
Special effects for flashbacks
Predominately high angle shots to
illustrate the vulnerability of the female
character
Volume control in pivotal points
Slow pace to add enigma
Conventions
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It will be shot in a urban street area with
open space
The narrative will involve a puzzle or
investigation. (Revenge plot)
It centres around the injustice of society
Mysterious score music and sound
effects
The use of flashbacks
Fast pace tracking and panning
Close ups and extreme close ups in order
to hide identities or objects
Low key lighting in order to form multiple
shadows and dark areas to create an
eerie atmosphere
11. BBFC
Ratings
Choice of Rating for our opening
sequence
Comments from guidelines
(What you can/can’t show)
U
It should include a wide range of themes and send
positive messages such as: friendship, family and
loyalty. Themes like drugs, violence and bad
language will not be expectable for this rating.
PG
It can explore challenging issues such as bullying,
bereavement or racism. There can be very little sex
references or innuendos and themes of violence
must be mild.
12A
This rating is the same of ‘12’, however a film rated
‘12A’ must be accompanied with an adult with a 12
year old.
12
Some strong language may pass for this rating and
have some moderate sex references or innuendos.
Moderate violence is allowed.
15
X
We chose the rating ‘15’ because our sequence
contains quite obvious themes of violence and
murders. Also, we found that the enigmas made
will appeal more to this age range.
18
This rating can consist of strong violence as well as
the use of frequent strong language. It includes the
portrayals of sexual activity and some sexual
nudity. It can also include some discriminatory
language/behaviour and drug taking. Contains
issues of society. For example, teenage depression,
self-harm or rape.
18 are for adults and can contain strong issues
such as: very strong violence frequent strong
language, strong portrayals of sexual activity and
scenes of sexual violence. It can also contain strong
horror, strong blood/gore and in some
circumstances, real sex, as long as it is not
pornography. This rating also consists of a frequent
use of discriminatory language/behaviour.
12. Applying Audience Theory
Altman
‘A Set Of Pleasures’
•The audience gain the pleasure
of being thrilled and excited
whilst watching the opening
sequence.
•The conventions of this genre
are particularly evident,
therefore the audience have
the pleasure of understanding
what they are to expect.
McQuail
‘Uses & Gratification Theory: Reasons why people seek the media’
Information
Personal Identity
Integration & Social
Interaction
Entertainment
•To find out about
relevant conditions of
their society or the
world.
•In need of realistic
advice or be able to
discuss matters.
•A way fulfilling
common interests or
inquisitiveness.
•Self-education.
•Gaining a sense of
creativity.
•Finding examples for
certain behaviours.
•Identifying personal
opinions or states as
others.
•Gaining an insight of
themselves.
•Having an insight into
the circumstances of
others in order to
relate or empathise.
•Gaining a sense of
belonging.
•Enabling some to
connect with their
social groups. (Family,
colleagues/friends)
•Being able to divert
themselves from their
problems
•Filling time
•Emotional discharge
•Relaxing
•For background
comfort
