1. Assignment 23: Target Audience
Gelsomina De Lucia
Kelly
Chelsea Hopkins
Tayla Humphris

2. What is an audience?
• An individual or collective group of people
who read or consume any media text.
• Examples : Radio listeners, Television
viewers, newspaper and magazine readers.

3. Audience Expectation of Genre
Generally, the audience expect the following from our chosen
genre:
• Gore
• Blood
• Tension
• Enigmas‘
• Jump scares
• Character or characters are introduced

4. Audience Expectation of opening sequence and genre
Generally, the audience expect the following in horror opening
sequences:
• Dark location
• Blood
• Gore
• Character or characters are introduced
• Dark music
• Tension

5. Institution: Blockbuster or Independent?
- We were mostly inspired by blockbuster films such as :
• World War Z
• Dawn of the Dead
• Resident Evil
• Zombie Land
- Our opening sequence would be a blockbuster film because many zombie
blockbuster movies have had success and their is a large audience who enjoy
zombie movies.
- The movie would be released globally because we would like our product to be seen
and interpreted by a variety of people. Furthermore, to prevent private copies.
- Exhibition: Because the film would be a horror film it would therefore be exhibited in
the following ways:
• Cinemas
• DVDs
• Amazon Lovefilm

6. Mass or Niche?
It is targeted at a mass audience because:
• There is a lot of people who enjoy zombie films which effects how much
profit is earned.
• Our work is shown to more people.
• Below the line marketing is easier to promote the film.

7. What is a target and secondary audience?
Target Audience
Secondary Audience
The intended group for which
something is performed or
marketed; the specific group to
which advertising is directed.
Secondary audience is some one other
than the intended receiver who will also
watch the film.

8. Target Audience Details
Description
Explanation why
Gender
Males
Opening sequence is full of action such as person getting eaten
by a zombie.
Age
15 until 26
Female protagonist is a teenager however the storyline can be
enjoyed by a wider age audience however as there is blood and
gore, there is a limit.
Location
UK
We want to keep it local so we can control its success and if it is
successful we can make it global with out risk
Ethnicity
N/A
N/A
Social class
Working class
The working class are more likely to use disposable income for
leisure activities
Interests/hobbies
• Being with
friends
• Going to the
cinema
• Using the
internet
These interests are what are likely to influence our target
audience into watching our opening sequence
Profession/Role
Students
Students is a broad perspective, we are looking at aming our
opening sequence at young adults ranging from high school
students to university students
Sexuality
N/A
N/A

9. Secondary Audience Details
Description
Explanation
Gender
Females
Some females enjoy zombie movies also.
Age
15 - 26
Female protagonist is a teenager however
the storyline can be enjoyed by a wider
age audience however as there is blood
and gore, there is a limit.
N/A
N/A
Location
Ethnicity
Social class
Interests/Hobbies
Social group
Sexuality
Profession/Role
N/A
N/A

10. How does your opening sequence appeal to
your audience?
Story/Plot/Theme
Forms
Conventions
•
• CAM SAMC:
•Close ups
•Midshots
•Two shots
•Over the shoulder
• People who watch
zombie films usually expect
the gore and blood which
means that they enjoy this
element of the movie.
• A survivor or a main
character changing into a
zombie.
•
•
•
•
The woman is walking through
a park in a lazy manner.
A flashback shows her
returning home from work to
find a door open in her house
The scene cuts back to her
walking through the park
Another flashback shows her
being bitten by a zombie
The final scene shows her eyes
changing colour, completing
the transformation of human
to zombie
•Non-diegetic sound
•Transitioning music
•No overlay music
•Sound effects (Foley)

11. BBFC
Rating
Choose of Rating for you opening sequence.
Comments from guidelines
(What you can/can’t show)
U
PG
12A
12
15
18
Our opening sequence contains
strong violence such as a few
scenes of blood and someone
getting bitten by a zombie which
makes it falls under the 15
certificate.

12. Applying Audience Theory
Altman : “A set of pleasures”
McQuail: “Uses & Gratifications Theory:
Reasons why people seek the media”
What ‘pleasures’ are you providing the
audience? How? Why?
Information :
The opening sequence is giving the
audience pleasures through the
enigma It creates in order for the
audience to want to see more.
It creates mystery as we wonder what
happens to the woman.
Does she die?
Does she infect other people?
To find out information that has to do with the society that they live in.
For self education
To gain a sense of creativity
To be able to get realistic advice or be able to discuss matters that interest
individuals
Personal Identity:
To gain insight of themselves
To be able to find examples on how the should behave and what is
acceptable and not
To identify personal opinions and states
Integration & Social interaction:
To have insight of the circumstances of others to be able to relate or
empathise
To be able to get a sense of belonging and not being apart from the
society
To be able to connect with their social groups e.g family, friends ect
Entertainment:
To be able to relax
Emotional discharge
Filling time
It's a way to get away from reality to personal problems