Layout

1. LAYOUT
By
Vishnu Achutha Menon

2. • Layout is the arrangement of the elements of a design in relation to
the space that they occupy and in accordance with an overall aesthetic
scheme.
• This could also be called the management of form and space.
• The primary objective of layout is to present those visual and textual
elements that are to be communicated in a manner that enables the
reader to receive them with the minimum of effort.
• With good layout a reader can be navigated through quite complex
information, in both print and electronic media.

5. • Layout design is concerned with the grid and with creating order, but
these are merely ‘tools’ to be exploited.
• Layout design is about informing, entertaining, guiding and
captivating an audience.

6. • A page is a space in which to present images and text.To do this effectively
one must consider the purpose of a publication and its intended audience.
• Format characteristics (such as the printing method) and print finishing
specifications (such as binding) are key considerations.

7. Golden section simplified