The document provides tips and guidance for networking to benefit one's business. It discusses creating a group of acquaintances and associates through regular communication. Networking should be done with the mindset of "How can I help?" rather than "What can I get?". The document also discusses adapting one's behavior to meet the needs of others, developing an effective elevator pitch, and tips for successful networking such as consistency, commitment, being targeted, and following through on promises.

1. Talking Up Your Business 14 th April 2010 Lisa Pierson Moving You Forward

2. Creating a group of acquaintances and associates and keeping it active through regular communication for mutual benefit . Networking based on the question "How can I help?" and not with "What can I get?"

3. Simplified Objectives Understand how different we are Adapt to meet the needs of others Become confident to use this knowledge and become more effective

4. Write down the answers, specific to you and your business the following: What does Networking do for me? When do I find it difficult to network?

5. Activity We are all different, we will have a different preferred style for Networking Do you know what your style is?

6. How might these behaviours be perceived by others???

7. How do you come across? What impression do you want to give? What works for you? What doesn’t work for you? What do you need to do to adapt to meet the needs of others? How will you achieve this?

8. Behaviour Types Personality Industry Values Shared Interest and Vision Purpose

9. Behaviour

10. Elevator Pitch Does it need a re-vamp? What are you saying? Is it working?

11. Elevator Pitch Write down the "deliverables" -- the services or features that you provide. Then, think in terms of the benefits that your clients or employer could derive from these services. You could use successful client outcomes. Once you've got that written, create an opening sentence that will grab the listener's attention, as our Avon representative did above. The best openers leave the listener wanting more information. Finally, your elevator speech must roll off your tongue with ease. Practice it! Do you sound confident? Sincere? Is it engaging? Tweak accordingly.

12. Communication

13. Being able to get on well with other people Getting the most out of what you've got – using your skills well

14. Ideas for different questions Where were you born? How many siblings do you have? Where did you go on your last holiday? What is your favourite food? What are your hobbies/interests?

15. Top Tips Consistency - Remember not always in Famine Commitment - Keep attending Be Targeted - attend groups which will help you to reach your goal Consider it as part of your Marketing plan and part of your job Become known - look at other areas of exposure Be Interested - Genuinely! Be organised - Use whatever system that suits you Follow Through on promises - and promptly Give first – Receive second Don’t’ try and sell – Enthusiasm and Passion work better

16. Good Luck!