2. WHAT IS “NETWORKING?”
Build Your Network
1. act of linking computers: the act of linking
computers so that users can exchange
information or share access to a central store of
information
2. practice of gathering of contacts: the
process or practice of building up or maintaining
informal relationships, especially with people
whose friendship could bring advantages such
as job or business opportunities
3. NETWORKING HELPS…
Why Network?
Increase your contact base for employment
opportunities
Establish your expertise in your field
Notify people you are seeking employment
opportunities
Identify opportunities in the Hidden Job Market
4. BUILDING YOUR NETWORK
Multiple Avenues
Social Media
LinkedIn
FaceBook
YouTube
Personal Contacts
Informational Interviews
Networking Events
Job Fairs/Hiring Events
5. WHAT IS “SALES?”
Your Skills and Experience
"The holistic business system required to
effectively develop, manage, enable, and
execute a mutually beneficial, interpersonal
exchange of goods and/or services for equitable
value."
In order to gain desirable employment, you
must sell your knowledge, skills, abilities, and
experience
6. BAD CONNOTATION?
How Do You Feel?
The Term “Sales” creates a negative reaction to
many job seekers
This is often because the idea of sales is
associated with thoughts of
High-pressure car sales
Telemarketers
Door-to-door salespeople
However, when you shop at your favorite store,
on the internet, or even at garage sales, you are
engaging in the sales process
7. HOW ABOUT MARKETING?
Better than “Sales?”
Since many people have a visceral reaction to
the concept that they need to sell themselves to
employers, we often lighten the concept by
telling job seekers to “Market” themselves
instead
Marketing is an ongoing process of planning
and executing the marketing mix (Product,
Price, Place, Promotion) for products, services
or ideas to create exchange between
individuals and organizations
Marketing is a part of the sales process
8. HOW TO SELL YOURSELF
Marketing
Identify the knowledge, skills, abilities, and
experience the employer is seeking
These are the areas you need to highlight—
those skill sets that meet the needs of the
“buyer,” or your prospective employer
Address how you are (not were) proficient and
experienced in these areas in your cover letter,
resume, and during your interview
Be confident, be competent, and rehearse
9. DON’T FORGET OTHER AREAS
Think Outside the Box
Use Social Media to market yourself
LinkedIn
FaceBook
Twitter
YouTube
Market yourself within your network
Family
Friends
Business acquaintances
Former co-workers/employers
10. TECHNIQUES
How Do I Do It? How you present your knowledge, skills,
abilities, and experience matters
Content is important, but the presentation of the
content itself is more important
Think of beauty cream: Do you buy the
ingredients, how it’s made, how it’s packaged,
and how it is transported?
No: you buy the model endorsing it, the promise
of how it will help you stay beautiful, and the
advantage of how it will make you more
acceptable
11. MARKETING 101
The Elevator Pitch
Advertisers market what interests the target
audience
In limited time they must get 100% of your
attention
This is just like your 30-second commercial
(elevator pitch)—you need to offer your benefits
in short time to make someone interested in you
12. THE FIRST FIVE MINUTES
How Would You Answer?
What would you tell an interviewer in the first
five minutes?
Most people would focus on:
What they have done
Things they know
Projects they have completed
These answers:
Tell the interviewer what is already in your resume
Offer no “Wow” factor
Put you on par with the other interviewees
13. THE FOCUS
Your Sales Pitch
People fail to realize:
They need to sell themselves in a few minutes
They need to offer the benefits of being hired
They need to offer something different than normal
Instead, the pitch should focus on:
Why your candidacy matters
The benefits you bring to the table
Why the employer needs to select you
14. WHAT TO PROMOTE
Examples of Excellence
Ensure you focus on:
Targets you achieved
Projects you have converted
Profits you have brought on board
If your job is internally focused, focus on:
Improvements you have created
Success within the team
How your position and presence helped the company
15. YOUR PERSONAL BRAND
Your Professional You Your self-impression = how people perceive you
Business cards
Documents
Blog/Website
Social Media Sites
Email address
WARDROBE!
16. DEVELOPING YOUR BRAND
You Are Not Your Job
Align Who You Are with What They Need
Save job titles for job titles
Engineer
Sales Manager
Administrative Assistant
Instead, market yourself using what you can
give an employer
Dynamic Change Agent
Human Resources Leader
17. THE APPROACH IS SIMPLE
Marketing and Sales
Market your product (you)
Sell what sells (your demonstrated
achievements)
Avoid going into intricacies (save the how for
follow-on questions)
Talk about what the employer wants to hear
Talk about what you would want to hear if you
were to interview for this position
