This document outlines Kevin Dewalt's "Helpful Marketing" training which teaches entrepreneurs how to attract customers by creating helpful content. The training covers identifying target customers, writing content to solve their problems, getting the content found, and maintaining the customer relationship. Participants work through exercises to develop a target persona, identify problems they face and content to address them, outline how to write to and engage the persona, find people to ask for advice, and discuss strategies to capture the customer relationship. The goal is to teach entrepreneurs how to attract customers by creating content that helps solve their problems rather than trying to directly sell to them.