Rory Vaden is a speech coach and author who provided tips on effective public speaking. He emphasized keeping messages simple, memorable, and repeatedly reinforced. Speakers should have a "master metaphor" and be so well prepared that the only question is who will come in second. Vaden also stressed the importance of branding one's message and aligning all aspects of one's work and appearances to consistently communicate the core message. Finally, he outlined steps for professionals starting in the speaking field, such as gaining experience through many speeches and developing products and resources to market themselves.