The Social Side of Behavioural EconomicsDavid Perrott
Understanding how deeply hardwired our brains are to be social gives us a better understand of how we make judgments and decisions, creating the right foundation for new forms of communication and design.
Understanding the world of social mediaRichard Stacy
The document discusses the difference between traditional marketing focused on mass messaging versus social media which enables engagement with individuals. It argues that brands think social media is about maximizing reach and engagement, but consumers want brands that listen to them and answer their questions. True engagement comes from understanding audiences as individuals rather than mass messaging. The document provides examples and outlines what a social media strategy should look like focused on processes, specific objectives, and prioritizing people over platforms.
This document presents a coursework on the framing effect. It begins with an introduction describing the framing effect as how the way options are presented can influence people's decisions, even when the objective information is the same. It then describes the framing effect in more detail over several sections, including its history and phases. It also presents results from two experiments demonstrating the impact of framing - people are more motivated to avoid losses than gain equivalent gains. The document concludes that framing is a strong cognitive bias and outlines Kahneman's system 1 intuitive thinking that is more susceptible to framing effects.
Inside Consumers' Mind - A whitepaper by Reading RoomReading Room
The pace of change is increasing with disruption driven by relentless technological advancement. It requires organisations to deliver real products and services quickly, as well as respond to issues as they arise throughout projects.
This requires an agile consultancy and delivery approach engineered to embrace change, powered by a combination of strategy, technology and multidisciplinary consultancy, such as digital psychology.
Therefore, we are presenting this whitepaper to help you understand why and how digital psychology can help you glean insight into user behaviours and intent, create more relevant content and user experiences to reach the right audiences, and keep up with the changing digital landscape.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Gamification can be applied in three phases of research: data collection, analysis/interpretation, and reporting results. The document discusses applying gamification during data collection in online qualitative research. It describes four levels where gamification can be used - from question to community level - to increase engagement, participation, and data quality. While gamification has been used in quantitative research, a comprehensive approach for qualitative research is lacking.
From validating to understanding: Why measuring insights strenght is not suff...InSites Consulting
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. The same goes for the assessment of which insights to take on in the innovation funnel. In this fast-moving environment the risk of failure is greater than ever. Figures reported by the Doblin Group show that 96% of all new product introductions and innovations fail to return their cost of capital. The current market space requires brands to validate each step of the entire innovation process, starting with the validation of insights.
Considering the importance of validating these insights for the innovation process, the need for accuracy is more present than ever. Can insight validation through surveys reclaim its position to provide consistent and rich data for decision-making by capturing the complex consumer reality, while at the same time increasing the engagement level?
Improving Online Campaign Effectiveness in a Fragmented Digital WorldResearch Now
This document discusses trends in digital marketing and online advertising effectiveness measurement. It outlines 5 key trends shaping the digital landscape: 1) the social media connection and how consumer behaviors have changed, 2) globalization of the internet, 3) the discrepancy between media spending and consumption, 4) the rise of online advertising and media fragmentation, and 5) the need for improved measurement and analytics. It then discusses how Research Now's ADimension platform and global online consumer panel can help marketers measure campaign effectiveness and understand audiences in the current digital environment through features like real-time dashboards and tailored survey capabilities.
The Social Side of Behavioural EconomicsDavid Perrott
Understanding how deeply hardwired our brains are to be social gives us a better understand of how we make judgments and decisions, creating the right foundation for new forms of communication and design.
Understanding the world of social mediaRichard Stacy
The document discusses the difference between traditional marketing focused on mass messaging versus social media which enables engagement with individuals. It argues that brands think social media is about maximizing reach and engagement, but consumers want brands that listen to them and answer their questions. True engagement comes from understanding audiences as individuals rather than mass messaging. The document provides examples and outlines what a social media strategy should look like focused on processes, specific objectives, and prioritizing people over platforms.
This document presents a coursework on the framing effect. It begins with an introduction describing the framing effect as how the way options are presented can influence people's decisions, even when the objective information is the same. It then describes the framing effect in more detail over several sections, including its history and phases. It also presents results from two experiments demonstrating the impact of framing - people are more motivated to avoid losses than gain equivalent gains. The document concludes that framing is a strong cognitive bias and outlines Kahneman's system 1 intuitive thinking that is more susceptible to framing effects.
Inside Consumers' Mind - A whitepaper by Reading RoomReading Room
The pace of change is increasing with disruption driven by relentless technological advancement. It requires organisations to deliver real products and services quickly, as well as respond to issues as they arise throughout projects.
This requires an agile consultancy and delivery approach engineered to embrace change, powered by a combination of strategy, technology and multidisciplinary consultancy, such as digital psychology.
Therefore, we are presenting this whitepaper to help you understand why and how digital psychology can help you glean insight into user behaviours and intent, create more relevant content and user experiences to reach the right audiences, and keep up with the changing digital landscape.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Gamification can be applied in three phases of research: data collection, analysis/interpretation, and reporting results. The document discusses applying gamification during data collection in online qualitative research. It describes four levels where gamification can be used - from question to community level - to increase engagement, participation, and data quality. While gamification has been used in quantitative research, a comprehensive approach for qualitative research is lacking.
From validating to understanding: Why measuring insights strenght is not suff...InSites Consulting
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. The same goes for the assessment of which insights to take on in the innovation funnel. In this fast-moving environment the risk of failure is greater than ever. Figures reported by the Doblin Group show that 96% of all new product introductions and innovations fail to return their cost of capital. The current market space requires brands to validate each step of the entire innovation process, starting with the validation of insights.
Considering the importance of validating these insights for the innovation process, the need for accuracy is more present than ever. Can insight validation through surveys reclaim its position to provide consistent and rich data for decision-making by capturing the complex consumer reality, while at the same time increasing the engagement level?
Improving Online Campaign Effectiveness in a Fragmented Digital WorldResearch Now
This document discusses trends in digital marketing and online advertising effectiveness measurement. It outlines 5 key trends shaping the digital landscape: 1) the social media connection and how consumer behaviors have changed, 2) globalization of the internet, 3) the discrepancy between media spending and consumption, 4) the rise of online advertising and media fragmentation, and 5) the need for improved measurement and analytics. It then discusses how Research Now's ADimension platform and global online consumer panel can help marketers measure campaign effectiveness and understand audiences in the current digital environment through features like real-time dashboards and tailored survey capabilities.
Gantt Chart, part of the apendix for the Project Plan submitted as part as the coursework for the module New Media Management (MA Digital Media)
May 2010
Content and Conversations: Media Creation and SharingLee Aase
Lee Aase gives a presentation on creating and sharing content through social media. He discusses the democratization of media production and distribution through platforms like YouTube and Slideshare. He provides tips for creating effective videos, including always carrying a camera, finding good lighting, and framing shots well. Aase also discusses using blogs to tie different types of shared content together and developing a strategic social media plan. The presentation aims to help people leverage social media to reach large audiences.
Social media use and the #25jan Egyptian uprising (ECREA 2012, Istanbul)Peter Kerkhof
Previous studies have shown that social media use among participants in the 25 January Egyptian uprising was high and that protesters indicate that social media were important in their decision to join the protests (Tufekci & Wilson, 2012; Wilson & Dunn, 2011). Other studies suggest that the attitudes toward the regime and toward democracy in general prior to the uprising were no different from non-users (Norris, 2012). So far, no direct comparison has been made between protesters and a equivalent group of non-protesters in terms of their social media use. In this paper, we use data that have been gathered by Vote Compass Egypt, an online voting tool, to compare protesters and non-protesters in how important they rate different sources of political information. The results show that participants in the 25 January uprising rely more on Facebook and Twitter to get political information, and less on mass media (radio and TV). The association between protest participation and social media use is mediated by higher optimism about the future of the country, more democratic attitudes and less trust in government. Use of mass media is associated with less protest participation through more trust in government.
The document provides an overview of ways for Rotary clubs to tell their story to news media. It discusses highlighting volunteer activities, crafting stories with news pegs, timeliness, and impact. It also offers tips on researching media outlets and assessing story fit. The document outlines traditional and new media options for sharing stories and provides resources from Rotary International for elevating stories, media training, and crisis management support.
I present this presentation at Journalism 101, a two days workshop for journalist by Embassy of The United States Jakarta-Indonesia, April 11-12 2013.
Part 1: A way to visualize and report events
Part 2: Role of journalists in verifying crowd-sourced information
Presentation to the European Union\'s Alcohol & Health Forum\'s Marketing & Communications taskforce, outlining how Diageo applies the same rigour of self-regulation to new/digital media as more traditional advertising. (May 2008)
What is Data Journalism, essential tools and techniques and my personal kickoff with data-driven stories since summer 2015. A first version of this presentation was instructed on Wednesday January 20th, 2016 during Panteion University's MA in New Media and Journalism and BA Ad and PR Lab joint workshop on digital media and data journalism.
This document discusses the role of social media in news media and business. It provides statistics on social media usage, including that 94% of businesses use social media marketing and 85% of businesses saw increased market exposure from social media strategies. It also provides social media usage statistics for Nigeria, including that Nigeria has over 50 million people on Twitter and 11 million Facebook users. The document then discusses how the internet has aided media development in Nigeria through tools like email, live feeds, webcasting, podcasting, microblogging, search engine optimization, and video blogging. It provides examples of Nigerian media houses exploiting these tools, such as Sahara Reporters encouraging community reporting and CNN's i-Report citizen journalism initiative. The document concludes
Managing Social Conversations In Social Media Ses San Jose 2009Liana "Li" Evans
This presentation was given at SES San Jose in August 2009. The focus of the panel was around Managing Conversations in Social Media. This presentation was focused on Monitoring & Measuring goals in social media as well as planning successful strategies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
An overview of Media Analytics outlining the evolution of image classification and knowledge extraction. The presentation offers an insight into the Big-Data Analytics for Media Management.
Reputation Management and Social MediaPaul Marsden
This document provides an overview of reputation management and online reputation management. It discusses how reputation is defined as the collective representation of what others say about an organization over time. Reputation is important for organizational success, and those with strong reputations grow faster. The document outlines several strategies for online reputation management, including delivering valuable digital services, managing online visibility through sites like Google and social media, and providing helpful, real-time information during crises. It emphasizes that reputation cannot be manufactured but must be earned through consistently meeting and exceeding customer expectations.
Engagement: How Social Media Conversations Create More Engaged Brands Nick Westergaard
This document discusses how brands can create more engaged communities through social media conversations. It emphasizes that engagement is built on authenticity, transparency, and trust. Brands should ask questions to spark conversations and engage with customers respectfully. While there are no hard rules for social media, brands should avoid being too promotional, personal, or polarizing. Building engagement takes time and effort to create an online community through both conversations and shareable content.
This document discusses the rise of social media and its impact on customer engagement and relationships with brands. It notes that social media allows for fast, interactive, and public conversations where consumers set the rules. While this lack of control can be challenging for brands, social media also enables new opportunities for customer service, marketing, product development, and building customer communities. The document advocates that brands participate in social media while continuing to produce high-quality customer media content and focus on building long-term customer commitment and engagement.
1) The document discusses how social media has changed communication and how businesses need to adapt to these changes.
2) It emphasizes the importance of building trust and engaging authentically with customers and influencers on their terms through social media.
3) The key rules are that businesses must understand where conversations are happening about their brand, reach out to new influencers on social media, and engage in the conversation or risk failing to connect with customers.
1) Word of mouth marketing, or "buzz", refers to person-to-person communication about a brand through verbal discussions, visual media, or online channels. Most buzz occurs through in-person interactions rather than online.
2) Studies show that buzz has a significant influence on consumer purchasing decisions globally. People also place the highest trust in recommendations from other consumers rather than from brands.
3) Major companies actively invest in word of mouth marketing techniques like encouraging user participation, fostering emotional connections, disseminating shareable content, and listening to customer feedback. Measurement of buzz is also increasingly important.
How can social media be utilized in crisis communication? How should teams effectively respond to social media events that create a crisis? This presentation examines prevalent theories in social media and its role in crisis communication.
The document discusses word-of-mouth (WOM) communication and strategies for managing it. It covers who sends WOM, what they send it about, why they send it, and how WOM can be influenced. It also discusses four ways to manage WOM - observing it, facilitating it, moderating it, and participating in it. Finally, it presents several hypotheses about how rewards and social ties impact the effectiveness of WOM.
Gantt Chart, part of the apendix for the Project Plan submitted as part as the coursework for the module New Media Management (MA Digital Media)
May 2010
Content and Conversations: Media Creation and SharingLee Aase
Lee Aase gives a presentation on creating and sharing content through social media. He discusses the democratization of media production and distribution through platforms like YouTube and Slideshare. He provides tips for creating effective videos, including always carrying a camera, finding good lighting, and framing shots well. Aase also discusses using blogs to tie different types of shared content together and developing a strategic social media plan. The presentation aims to help people leverage social media to reach large audiences.
Social media use and the #25jan Egyptian uprising (ECREA 2012, Istanbul)Peter Kerkhof
Previous studies have shown that social media use among participants in the 25 January Egyptian uprising was high and that protesters indicate that social media were important in their decision to join the protests (Tufekci & Wilson, 2012; Wilson & Dunn, 2011). Other studies suggest that the attitudes toward the regime and toward democracy in general prior to the uprising were no different from non-users (Norris, 2012). So far, no direct comparison has been made between protesters and a equivalent group of non-protesters in terms of their social media use. In this paper, we use data that have been gathered by Vote Compass Egypt, an online voting tool, to compare protesters and non-protesters in how important they rate different sources of political information. The results show that participants in the 25 January uprising rely more on Facebook and Twitter to get political information, and less on mass media (radio and TV). The association between protest participation and social media use is mediated by higher optimism about the future of the country, more democratic attitudes and less trust in government. Use of mass media is associated with less protest participation through more trust in government.
The document provides an overview of ways for Rotary clubs to tell their story to news media. It discusses highlighting volunteer activities, crafting stories with news pegs, timeliness, and impact. It also offers tips on researching media outlets and assessing story fit. The document outlines traditional and new media options for sharing stories and provides resources from Rotary International for elevating stories, media training, and crisis management support.
I present this presentation at Journalism 101, a two days workshop for journalist by Embassy of The United States Jakarta-Indonesia, April 11-12 2013.
Part 1: A way to visualize and report events
Part 2: Role of journalists in verifying crowd-sourced information
Presentation to the European Union\'s Alcohol & Health Forum\'s Marketing & Communications taskforce, outlining how Diageo applies the same rigour of self-regulation to new/digital media as more traditional advertising. (May 2008)
What is Data Journalism, essential tools and techniques and my personal kickoff with data-driven stories since summer 2015. A first version of this presentation was instructed on Wednesday January 20th, 2016 during Panteion University's MA in New Media and Journalism and BA Ad and PR Lab joint workshop on digital media and data journalism.
This document discusses the role of social media in news media and business. It provides statistics on social media usage, including that 94% of businesses use social media marketing and 85% of businesses saw increased market exposure from social media strategies. It also provides social media usage statistics for Nigeria, including that Nigeria has over 50 million people on Twitter and 11 million Facebook users. The document then discusses how the internet has aided media development in Nigeria through tools like email, live feeds, webcasting, podcasting, microblogging, search engine optimization, and video blogging. It provides examples of Nigerian media houses exploiting these tools, such as Sahara Reporters encouraging community reporting and CNN's i-Report citizen journalism initiative. The document concludes
Managing Social Conversations In Social Media Ses San Jose 2009Liana "Li" Evans
This presentation was given at SES San Jose in August 2009. The focus of the panel was around Managing Conversations in Social Media. This presentation was focused on Monitoring & Measuring goals in social media as well as planning successful strategies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
An overview of Media Analytics outlining the evolution of image classification and knowledge extraction. The presentation offers an insight into the Big-Data Analytics for Media Management.
Reputation Management and Social MediaPaul Marsden
This document provides an overview of reputation management and online reputation management. It discusses how reputation is defined as the collective representation of what others say about an organization over time. Reputation is important for organizational success, and those with strong reputations grow faster. The document outlines several strategies for online reputation management, including delivering valuable digital services, managing online visibility through sites like Google and social media, and providing helpful, real-time information during crises. It emphasizes that reputation cannot be manufactured but must be earned through consistently meeting and exceeding customer expectations.
Engagement: How Social Media Conversations Create More Engaged Brands Nick Westergaard
This document discusses how brands can create more engaged communities through social media conversations. It emphasizes that engagement is built on authenticity, transparency, and trust. Brands should ask questions to spark conversations and engage with customers respectfully. While there are no hard rules for social media, brands should avoid being too promotional, personal, or polarizing. Building engagement takes time and effort to create an online community through both conversations and shareable content.
This document discusses the rise of social media and its impact on customer engagement and relationships with brands. It notes that social media allows for fast, interactive, and public conversations where consumers set the rules. While this lack of control can be challenging for brands, social media also enables new opportunities for customer service, marketing, product development, and building customer communities. The document advocates that brands participate in social media while continuing to produce high-quality customer media content and focus on building long-term customer commitment and engagement.
1) The document discusses how social media has changed communication and how businesses need to adapt to these changes.
2) It emphasizes the importance of building trust and engaging authentically with customers and influencers on their terms through social media.
3) The key rules are that businesses must understand where conversations are happening about their brand, reach out to new influencers on social media, and engage in the conversation or risk failing to connect with customers.
1) Word of mouth marketing, or "buzz", refers to person-to-person communication about a brand through verbal discussions, visual media, or online channels. Most buzz occurs through in-person interactions rather than online.
2) Studies show that buzz has a significant influence on consumer purchasing decisions globally. People also place the highest trust in recommendations from other consumers rather than from brands.
3) Major companies actively invest in word of mouth marketing techniques like encouraging user participation, fostering emotional connections, disseminating shareable content, and listening to customer feedback. Measurement of buzz is also increasingly important.
How can social media be utilized in crisis communication? How should teams effectively respond to social media events that create a crisis? This presentation examines prevalent theories in social media and its role in crisis communication.
The document discusses word-of-mouth (WOM) communication and strategies for managing it. It covers who sends WOM, what they send it about, why they send it, and how WOM can be influenced. It also discusses four ways to manage WOM - observing it, facilitating it, moderating it, and participating in it. Finally, it presents several hypotheses about how rewards and social ties impact the effectiveness of WOM.
For more classes visit
www.snaptutorial.com
What communication type avoids conflict and focuses on facts and details rather than the big picture? They may be perceived by others as unemotional and nonchalant.
Argumentatives
Sympathetics
Systematics
Directs
A criticism of social media is that it
is only available to the media savvy.
contributes to the decline in writing and language skills.
leads to separation of the haves and have-nots.
leads to information overload
Social media is a fundamental shift in how people communicate rather than just a passing fad. It allows for more customer engagement through feedback and sharing experiences which builds brand equity. Companies that embrace social media by acting as content providers and listening to customers rather than traditional advertisers will be more successful.
Healthy Inspirations Traditional Marketing & FacebookJustin Tamsett
Research shows traditional marketing is proving less successful but when combined with social media we see the success increase. Learn the secrets of both traditional marketing and social media.
The document provides an overview of public relations strategies and tactics, including:
1) Public relations aims to help organizations build and maintain relationships with audiences through understanding their attitudes and values. It involves planned, deliberate two-way communication.
2) Effective public relations uses a variety of channels including social media to disseminate messages strategically to the right audiences at the right time.
3) Building relationships and achieving organizational goals through proper communication is the key to public relations success.
This document discusses the need for advertising and media to embrace an "Age of Responsibility" in response to declining resources. It argues we must shift from targeting consumers to engaging people and customers through meaningful content and social sharing. This will allow brands to maximize owned and earned media and reduce the need for paid advertising. Examples are provided of companies using data, great content, and social media effectively and responsibly. The conclusion is this marks just the beginning of a new approach that balances rights with responsibility.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
#SocialRealized: Bio/Pharma Social Media and Digital Platforms Summit Present...Chrissy Stanojev
We Call It “Social Realization” — Reasserting Brand Influence within Social to Connect with Consumers
Chrissy Stanojev, Senior Social Media Strategist, MRM//McCANN
Consumers are content creators with high expectations from the brands they care about. They value peer connections, and peer influence is vital. Now more than ever, consumers have the ability to shape brands. And social has been the agent of change. Social Realization recognizes that social is not just a channel, platform, or a behavior, or even publishing content to a Facebook page. Social Realization is reasserting brand influence to connect with consumers. The success of Social Realization relies heavily on the relationship between an agency and a pharmaceutical company. It is crucial for a partnered agency to identify and understand the factors impacting the brand while keeping the brand’s reputation and safety at the forefront.
• Become a trusted partner through constant research and an in-depth knowledge of the brand(s), category and key trends impacting the market
• Stay in lock step with the latest social platform capabilities to enable rather than hinder Pharma’s presence in the social sphere
Chrissy Stanojev, Sr Social Media Strategist, MRM//McCANN
#GetRealized | socialrealized@mrm-mccann.com
Commercial Marketing Thinking for Government MarketingStephen Dann
This document discusses how government social marketing campaigns can learn from commercial marketing practices. It recommends (1) talking directly to the target audience to understand their needs and perspectives, (2) making specific offers to appeal to their self-interest rather than just promoting "health", and (3) being willing to change or improve offers based on audience feedback rather than forcing compliance through legislation. The document advocates applying marketing frameworks like targeting different audience segments and building trust and commitment through reciprocal relationships rather than "cheating" by enforcing compliance.
Martin Waxman Loyalist PR Social Media presentation march 2011Martin Waxman
Martin Waxman presented to Loyalist College in March 2011 on how social media is changing communications. He discussed how social media has disrupted traditional assumptions about how information and communication works. It has become a democratic, transparent, and conversational way for organizations to build relationships. Waxman outlined several social media platforms like blogs, podcasts, Facebook, Twitter, YouTube and mobile and provided tips for how PR professionals can engage with and leverage these channels as part of an overall social media strategy. He emphasized the importance of listening, conversing, engaging and developing relationships across social media to help build brands.
Slides from "The Message is the Medium" workshop for the National Trust for Historic Preservation.
Slides based on Beth Kanter's work for NTEN's We Are Media.
Game cards and scenarios from the workshop can be found at: http://social-media-game.wikispaces.com/Preservation+Game
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway.
Hastily translated but we wanted to get the results in english quickly.
Essays On God. Christianity and relationship with a God - Free Essay Example ...Brandy Rose
Concept of God Essay AQA A-Level Philosophy (7172) | Teaching Resources. Essay on God helps those who help themselves [ Meaning & Explanation ]. Essay on God Within 10 Lines for Class 1,2,3,4,5 Kids - Your Hop. The Existence Of God Essay - proofreadingwebsite.web.fc2.com. Student essays: Essay on the existence of god.
This document discusses electronic word of mouth (eWoM) and its evolution from traditional word of mouth communication. It defines eWoM as any positive or negative statement made about a product or company available online. The presentation covers the key elements of eWoM content, different types of influencers, and case studies of both positive and negative eWoM examples from companies like Starbucks, McDonalds, and Whole Foods. It also discusses how eWoM can go viral and how companies can build communities through engaging content that motivates sharing.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Similar to Talking to customers: characteristics of effective social media conversations (20)
The document discusses new approaches to science communication using social media channels. It notes that traditional channels of communication like academic journals and conferences have limited reach outside of academia and are slow. However, social media channels allow for more interactive, personal, and fast communication with a wider audience. The document provides examples of using Twitter, blogs, LinkedIn, and SlideShare to more directly share research, expertise, and network. It finds that these new channels can help increase visibility, reputation as an expert, and opportunities for professional audiences and media attention. However, it also notes some potential downsides like lack of quality control, distraction, and unwanted attention that must be considered.
Waarom content marketing groeit (en reclame niet)Peter Kerkhof
Presentatie Sanoma Mediaparade 2012. Voor een begeleidende tekst zie http://www.peterkerkhof.info/2012/05/09/waarom-content-marketing-groeit-en-reclame-niet/
Relationship Quality & Compulsive Internet usePeter Kerkhof
1) The study examined how compulsive internet use (CIU) and relationship quality affect each other over time in newly married couples.
2) For husbands, higher CIU was associated with decreases over time in commitment, intimacy, satisfaction, smoothness of the relationship and closeness to their wife.
3) For wives, higher CIU in husbands was linked to decreases over time in how responsive they were to their husbands.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
2. 2007
1st iPhone
12 million Facebook users
Daily 5000 tweets worldwide
4000 tweeps in NL
3. 2007
1st iPhone
12 million Facebook users 2011
Daily 5000 tweets worldwide 130 million iPhones
4000 tweeps in NL Half million new Android devices
daily
62 million iPads
1.7 million tablets in NL
800 million Facebook gebruikers
Daily 250 million tweets
1.3 million active tweeps in NL
4. Brands on Twitter
19% of all tweets is brand related
20% of all brand related tweets contains positive or
negative sentiment
55% positive, 33% is negative
2011: 10 million brand experiences per day
(Source: Jansen et al., 2009)
9. Business communication 2.0
Less about advertising
Using editorial content for business purposes
Engaging in public conversations with consumers
10. The decline of advertising
Advertising:
Growing irritation
Declining credibility
Declining
effectiveness
11.
12. The decline of advertising
Advertising elasticities 1962-1981
Old estimate 1962-1981 New estimate 1940-1979
New estimate 1980-2004
0.22
0.13
0.10
Advertising elasticity: % growth in sales after +1% growth in advertising expenditures
Source: Sethuraman, Tellis & Briesch (2011).
13. The rise of content marketing
“the art of communicating with your customers and
prospects without selling. It is non-interruption
marketing. Instead of pitching your products or services,
you are delivering information that makes your buyer
more intelligent. The essence of this content strategy is
the belief that if we, as businesses, deliver consistent,
ongoing valuable information to buyers, they ultimately
reward us with their business and loyalty.”
http://www.junta42.com/resources/what-is-content-marketing.aspx
14. The rise of content marketing
40 billion dollar, 26% of US marketingbudget (Custom Content Council,
2012)
20. Hennig-Thurau et al. (2010): The Impact of New Media on
Customer Relationships, Journal of Service Research, vol.
13(3), pp. 311-330.
21. Social media
Less control
Empowered consumers:
A skeptical crowd
Access to information about
product quality from trusted
sources
Instant access to own media
Instant acces to company
social media sites
22.
23.
24. Overcoming skepticism &
distance
1-to-1 relational communication, with a skeptical audience
Create relevant content & conversations that……..
Help
Solve problems
Inform
Educate
Entertain
Establish immediacy & closeness in conversations
25. Immediacy
Immediacy in business: be fast
Immediacy in psychology /communication:
“communication behaviors that enhance closeness to
and nonverbal interaction with each other” (Mehrabian, 1971)
Teacher immediacy: the degree of perceived closeness
between teacher and student (Gorham, 1988; Christophel, 1989)
26. Mediated immediacy
(O’Sullivan, Hunt & Lippert, 2004)
Mediated immediacy: “communicative cues in
mediated channels that can shape perceptions of
psychological closeness between interactants” (O’Sullivan,
Hunt & Lippert, 2004, p. 471)
Mediated immediacy behaviors: approachability and
regard for other
approachability: you can approach me
self-disclosure, expressiveness, accessibility, informality, similarity, familiarity,
humor, attractiveness, and expertise
regard: I am approaching you
personalness, engagement, helpfulness, politeness
27.
28. Effects of mediated immediacy
Higher course motivation, more teacher liking (O’Sullivan, Hunt
& Lippert, 2004, Study 2)
Linguistic immediacy cues exert stronger effects than
presentational cues (O’Sullivan, Hunt & Lippert, 2004, Study 3)
More self-disclosure on a health forum, more social trust,
more positive outcome expectations (Lee & LaRose, 2011)
29. Relational maintenance in online
PR (Kelleher & Miller, 2006; Kelleher, 2009)
Corporate blogs:
Being open to dialog
Using invitational language
Providing prompt feedback
Leading to higher credibility & trust through ……
conversational human voice
communicated relational commitment
30. Conversational human voice
“an engaging and natural style of
organizational communication as
perceived by an organization’s publics
based on interactions between
individuals in the organization and
individuals in publics” (Kelleher, 2009, p.
177)
31. Communicated relational
commitment
“a type of content of communication in which members
of an organization work to express their commitment to
building and maintaining a relationship” (Kelleher, 2009, p.176)
32. Our studies (w. Camiel Beukeboom & Sonja Utz, VU Univ.)
Experimental studies
Online customer care: customer complaint + various responses
Study 1
Immediacy low vs. high
Apologies vs. redress
Control group
Study 2:
Immediacy low vs. high
Apologies vs. refutation
Company size (small vs. Large)
Crisis communication:
Study 3: immediacy + content
Immediacy low vs. high
Apologies vs. denial
33. Study 1
Low immediacy
“Based on your story, we would like to offer our sincere
apologies for the inconvenience. We would like to get in
touch with you about this problem.”
High immediacy
“My name is Thomas de Vries. (…) Based on your story, I
would like to offer my sincere apologies for the
inconvenience. I would like to personally get in touch with
you about this problem.“.
Apologies vs. redress
Control group: no company response
36. Study 1
No other effects of apologies vs. redress
No interaction effects
Indirect effects of immediacy on corporate credibility
(bootstrapping)
37. Study 1
No other effects of apologies vs. redress
No interaction effects
Indirect effects of immediacy on corporate credibility
(bootstrapping)
39. Study 2: What if distance is
already low?
Include a manipulation of organizational size /closeness
“Company A is international market leader in navigation-
and communication systems. Company A has offices on
every continent and about 7000 employees worldwide…”.
“Company B is a small family company in navigation- and
communication systems. Company B is located in Eindhoven
and has about 40 employees at this location…”.
Immediacy high /low; Apology vs. refutation of
complaint
DV’s: Brand trust, communicated relational commitment,
conversational human voice
40. Study 2
Conversational human voice & communicated relational
commitment
Main effects of immediacy
Interaction immediacy x company size
Brand trust: Interaction immediacy x company size
4
3.5
3
2.5 Low immedicay
High immedicacy
2
1.5
1
Small Large
47. Bloggers’ comments: low
immediacy
It took too long
H&M talked to journalists, not to fans
Communication was highly standardized
“You know whats funny? that you are just simply pasting the
same response to every comment about this shameful
situation you are in. Why dont you post something where
you actually admit and explain…”
Corporate tone of voice
No apologies were made
48. Study 3
Participants read an online news story about the event,
followed by one of four responses
Immediacy (low/high) & denial vs. apologies
Denial vs. apologies:
Apologies are less often used but are more effective since
they signal taking responsibility
more effective in the case of integrity violations
Denial is often used but less effective (Kim, Avery & Lariscy, 2009)
56. Conclusion
Effects of immediacy
Direct on credibility
Indirect through
Communicated relational commitment
Conversational human voice
Immediacy helps to narrow the gap between
organizations /brands and consumers