Symbolic convergence theory describes how groups develop a shared reality through the exchange of stories, emotions, and beliefs, which increases group cohesion. The theory is used to understand communication in politics, mass media, small groups, and organizations. Critics argue that the theory is based on Freudian concepts and only applies to small groups, or that its insights depend more on the researcher than the theory itself.

1. SYMBOLIC
CONVERGENCE
THEORY

2. What is the SCT?
Now I know you’re thinking…
…and I’m here to tell you!

3. Symbolic Convergence
Theory consists of the
sharing of emotions,
stories, and values within
a group resulting in group
cohesiveness.

4. SCT can be used in:
Politics/ public speaking Mass Media
Small group communication Organizational communication

5. What’s the point?
The point is that the SCT affects how humans think without
us even realizing it. Marketing companies use the SCT to help
pinpoint what the customers like about companies!
Also heavily used in
politics, as
candidates will
tweak their
message to hit
certain groups of
people.

6. Uh,
No.

7. Critics are saying..
Symbolic Convergence Theory is
Freudian-based and therefore
only applies to small group
communication.
SCT’s insights are researcher-
dependent not dependent on
the theory.
Symbolic Convergence
Theory is a relabeling of
old concepts with trivial
jargon that lacks precision
and clarity.

8. You know the inside joke
with your friends about
your teacher with the
fifteen cats?
Yep, that’s the SCT in use.
So how do I use the SCT?

9. Fill in the Sign:
Stop!
We know that this means to stop even
though there are no words simply because
we know the symbol.
Answer: