This document summarizes Morten Vium's presentation on networking and personal branding using LinkedIn. The presentation covered why LinkedIn is important, optimizing your profile, and networking strategies. Key points include that over 50% of companies use LinkedIn to research potential employees, the importance of a complete profile with relevant experience, skills, education and connections, and sharing knowledge through groups to help others and build your personal brand. The goal is to patiently network and position yourself as a source of useful information and advice.

1. MORTEN VIUM
NETWORKING &
PERSONAL BRANDING
WITH LINKEDIN
2013
Copenhagen Career Program - 6 May 2013

2. MORTEN VIUM Copenhagen Career Program - 6 May 2013
MORTEN VIUM
HI !

3. MORTEN VIUM Copenhagen Career Program - 6 May 2013
WHAT ARE WE
TALKING ABOUT?
1
2
3
WHY LINKEDIN?
OPTIMIZING THE PROFILE
NETWORKING & BRANDING

4. MORTEN VIUM Copenhagen Career Program - 6 May 2013
1
2
3
WHY LINKEDIN?
OPTIMIZING THE PROFILE
NETWORKING & BRANDING

5. 52%OF PRIVATE
COMPANIES
25%OF PUBLIC
COMPANIES
USE LINKEDIN TO
RESEARCHE
POTENTIAL EMPLOYEES

6. Copenhagen Career Program - 6 May 2013
0
4
8
12
2011 2012
ballisager’s Recruitment Analysis 2012
Was LinkedIn used last
time you recruited?
10 %
13 %
5 %
All Companies
Private Companies
Public Companies

7. HOW
DO COMPANIES USE IT?

8. MORTEN VIUM Copenhagen Career Program - 6 May 2013
Peter got a job at
a german
E-commerce site
1 René was called
in for an interview
for an internship
2 Connie got a job
at a small
company
3

9. MORTEN VIUM Copenhagen Career Program - 6 May 2013
1
2
3
WHY LINKEDIN?
OPTIMIZING THE PROFILE
NETWORKING & BRANDING

10. THINK PURPOSE

11. YOUR
HEADLINE IS
IMPORTANT!
“Job seeker”
“Student”

12. MORTEN VIUM Copenhagen Career Program - 6 May 2013
TASKS RESPONSIBILITY RESULTS
EXPERIENCE
KEYWORDS

13. MORTEN VIUM Copenhagen Career Program - 6 May 2013
PUBLICATIONS1 2 3
EDUCATION
PROJECTS COURSES

14. MORTEN VIUM Copenhagen Career Program - 6 May 2013
x
x
x
x
x
Industry and Location
A current position with description
At least two other positions
Education
At least 5 Skills
THE COMPLETE
PROFILE
x Profile Photo
x At least 50 connections

15. MORTEN VIUM
Video...V Images...I Documents...D
Aalborg Universitet - 17. april 2013
SHOW US!

16. AIM
AND HIT

17. MORTEN VIUM Copenhagen Career Program - 6 May 2013

18. MORTEN VIUM Copenhagen Career Program - 6 May 2013
1
2
3
WHY LINKEDIN?
OPTIMIZING THE PROFILE
NETWORKING & BRANDING

19. BE PATIENT
...Create a relation before you connect

21. MORTEN VIUM Copenhagen Career Program - 6 May 2013
LINKEDIN GROUPS

22. SEEK OUT THE
CONVERSATION
(DARE TO)

23. SHARE KNOWLEDGE
THAT PEOPLE CAN USE

24. MORTEN VIUM Copenhagen Career Program - 6 May 2013
WHAT KNOWLEDGE?
GUIDES NEWS
VIDEOS
PODCASTS
STUDIES AND RESEARCH
EVENTS
JOB ADS
INSPIRATION

25. MORTEN VIUM Copenhagen Career Program - 6 May 2013
MONITOR
MEDIA
DISCOVER
KNOWLEDGE
SHARE
KNOWLEDGE
DISCUSS
KNOWLEDGE

26. MORTEN VIUM Copenhagen Career Program - 6 May 2013
“THE SECRET”
SHARE AND HELP

27. MORTEN VIUM Copenhagen Career Program - 6 May 2013
THANK YOU.
QUESTIONS?
ModerneJobsøger.dk/copenhagen
SLIDES // LINKS