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![Best Campus Career Website
What the judges said: “Biggest plus to this site is the feel
that [this employer] really wants
“I like that there is a lot of information me to work for them.”
on next steps as well as what you
should do in preparation.” “It not only has everything I want
from an employer website, but it
“Definitely a more humanistic gives us the tools to put our best
approach to HR that should attract foot forward in our application.”
the well-rounded individuals that the
[employer] looks for.” “I really liked how [this employer]
had pictures of new, young
“GREAT website!!!!! It really helps to graduates on their website. It
show the different facets of [this motivated me to find out more and
employer] and makes [their industry] increased my curiosity.”
interesting.”
#TEawards @TalentEgg](https://image.slidesharecdn.com/talenteggconf-awards-120516145911-phpapp02/85/2012-TalentEgg-Campus-Recruitment-Excellence-Awards-presentation-8-320.jpg)
![Best On-Campus Campaign
What the judges said: “Loved how much it stands out
amongst the rest. Very innovative
“Students see hundreds, if not and makes me want to learn
thousands of posters over the course more.”
of a day, week and even a month, but
these posters are simple AND “These elements attract student
intriguing!” attention and make [this company]
look like a fun place to work”
“I love the branding of the campaign.
It is eye-catching and well executed. I “Absolutely love this campaign;
would stop at this booth at my truly brought the brand to life!”
university!”
“The clarity in branding, consistent
“The approachability is a key part of usage across all channels and the
this campaign that helps the employer clean design really stands out.”
connect with young grads.”
#TEawards @TalentEgg](https://image.slidesharecdn.com/talenteggconf-awards-120516145911-phpapp02/85/2012-TalentEgg-Campus-Recruitment-Excellence-Awards-presentation-20-320.jpg)
![Campus Recruiter of the Year
What the judges said: “A great resource in the field of
student recruitment and is actively
“Very interactive and engaged with seeking opportunities to create a
student recruitment. Your positive brand image for [this
engagement through social media employer].”
sites shows a true dedication and
passion - very impressed!” “AMAZING person!!! Huge social
media presence and overall a very
“Loved [this recruiter’s] use of Twitter, approachable person.”
very involved with TalentEgg!”
“[They have] put a face to [the
“Seems to be in tune with employer’s] recruiting team and this
students and knows [their] target has made [them] and the company
demographic.” memorable, a valuable asset in a
competitive arena.”
#TEawards @TalentEgg](https://image.slidesharecdn.com/talenteggconf-awards-120516145911-phpapp02/85/2012-TalentEgg-Campus-Recruitment-Excellence-Awards-presentation-26-320.jpg)
![Campus Recruitment Program of the Year
What the judges said: “Amazing recruitment program -
you get out there and interact with
“Giving students the chance to the students. Keep it up! ”
showcase skills and demonstrate their
abilities outside of a standard “Gives students a real-life feel for
recruitment program is really what it would be like to work at [this
important.” employer].”
“I am a huge fan of companies that run “Love it - makes me want to work
case competitions. It is a great there!”
recruitment tool! ”
“The recruiting program is well-
“They are committed to hiring highly rounded and well executed with
skilled candidates and they offer the right balance of in-person and
excellent opportunities to develop web-based mechanisms.”
skills to everyone that qualifies!”
#TEawards @TalentEgg](https://image.slidesharecdn.com/talenteggconf-awards-120516145911-phpapp02/85/2012-TalentEgg-Campus-Recruitment-Excellence-Awards-presentation-32-320.jpg)
Uploaded byTalentEgg
2012 TalentEgg Campus Recruitment Excellence Awards presentation
The document summarizes the winners of the 1st Annual Campus Recruitment Excellence Awards in several categories: Best Campus Career Website (PwC Canada), Best Online Campus Campaign (MacLaren McCann for MasterCard Canada), Best On-Campus Campaign (ConocoPhillips Canada), Campus Recruiter of the Year (Lisa Kramer from Accenture), and Campus Recruiting Program of the Year (KPMG LLP's Ace The Case program). The document provides details on the winning campaigns and programs and what the judging panels liked about each.
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Similar to 2012 TalentEgg Campus Recruitment Excellence Awards presentation
2012 TalentEgg Campus Recruitment Excellence Awards presentation
- 1.
- 2. 1st Annual CampusRecruitment Excellence Awards • Best Campus Career Website • Best Online Campus Campaign • Best On-Campus Campaign • Campus Recruiter of the Year • Campus Recruiting Program of the Year #TEawards @TalentEgg
- 3. Awards • Dec. 2011: Applications opened • Deadline: Feb. 24, 2012 • 200 student and new grad judges • Judging period for 2 weeks in March • Finalists notified in April • Winners announced right now! #TEawards @TalentEgg
- 4. Best Campus Career Website #TEawards @TalentEgg
- 5. Best Campus CareerWebsite ConocoPhillips Canada PwC Canada GE Canada #TEawards @TalentEgg
- 6. Best Campus CareerWebsite Best practices overall: • Make information easy to find • Tell students what to expect • Feature real students and grads • Tailor everything to students – even social media accounts and company information • Don’t be boring, too corporate or out of date #TEawards @TalentEgg
- 7. Best Campus CareerWebsite The winning website: • In-depth information about student and grad programs, culture, training, CSR and more • Profiles on local offices – work, community, fun • Stories and videos about real people at work and in their personal lives • 19 blogs representing all regions and areas of the organization • Demographic-specific social media integration #TEawards @TalentEgg
- 8. Best Campus CareerWebsite What the judges said: “Biggest plus to this site is the feel that [this employer] really wants “I like that there is a lot of information me to work for them.” on next steps as well as what you should do in preparation.” “It not only has everything I want from an employer website, but it “Definitely a more humanistic gives us the tools to put our best approach to HR that should attract foot forward in our application.” the well-rounded individuals that the [employer] looks for.” “I really liked how [this employer] had pictures of new, young “GREAT website!!!!! It really helps to graduates on their website. It show the different facets of [this motivated me to find out more and employer] and makes [their industry] increased my curiosity.” interesting.” #TEawards @TalentEgg
- 9. Best Campus CareerWebsite PwC Canada www.pwcbrilliantfutures.ca #TEawards @TalentEgg @PwC_ca_campus
- 10. Best Online Campus Campaign #TEawards @TalentEgg
- 11. Best Online CampusCampaign MacLaren McCann Accenture PwC Canada #TEawards @TalentEgg
- 12. Best Online CampusCampaign Best practices overall: • Be creative and innovative to stand out – students have seen it all! • Make students active participants – creative submissions, social networking, games, polls • Interact with candidates online • Use a wide variety of platforms to get your message out – not just social networking #TEawards @TalentEgg
- 13. Best Online CampusCampaign The winning campaign: • Incorporated all major social networks, plus QR codes, Google ads and maps, TalentEgg takeover and more • Used social media to pre-screen candidates • Candidates produced songs, videos, blogs, Facebook campaigns, tweets • Generated 500+ qualified candidates, 400% increase in Facebook fans in 4 weeks #TEawards @TalentEgg
- 14. Best Online CampusCampaign What the judges said: “I’ve heard about this internship before, which means the social “Excellent use of social media and a media campaign worked.” creative way to gain attention as an employer targeting recent grads and “I like how they used all the newest students.” social media tools out there to allow us to creatively apply for a job.” “Three letters: W-O-W! ” “This campaign was really well- “I love that the campaign was not designed and it was great to see that as much pushing information onto every aspect of social media was people, but creating interest.” utilized with a consistent message across all platforms.” #TEawards @TalentEgg
- 15. Best Online CampusCampaign MacLaren McCann #TEawards @TalentEgg @MasterCardCA
- 16. Best On-Campus Campaign #TEawards @TalentEgg
- 17. Best On-Campus Campaign Bank of Montreal ConocoPhillips Canada MacLaren McCann #TEawards @TalentEgg
- 18. Best On-Campus Campaign Bestpractices overall: • Use on-campus tools to grab students’ attention • Then drive them online for the real info • It takes a lot to stand out – be unique! • Keep it simple • Be relatable – even in posters, at career fairs • Your corporate brand doesn’t always translate best on-campus – switch it up #TEawards @TalentEgg
- 19. Best On-Campus Campaign Thewinning campaign: • Staggered-release career fair teaser posters without company info • Eventually directed students online • Bright, easy-to-spot booth with no table • Recognizable brand carried through all aspects of campaign, including attire of campus recruiters and reps • Simple but innovative and very different from other campaigns – never seen before #TEawards @TalentEgg
- 20. Best On-Campus Campaign Whatthe judges said: “Loved how much it stands out amongst the rest. Very innovative “Students see hundreds, if not and makes me want to learn thousands of posters over the course more.” of a day, week and even a month, but these posters are simple AND “These elements attract student intriguing!” attention and make [this company] look like a fun place to work” “I love the branding of the campaign. It is eye-catching and well executed. I “Absolutely love this campaign; would stop at this booth at my truly brought the brand to life!” university!” “The clarity in branding, consistent “The approachability is a key part of usage across all channels and the this campaign that helps the employer clean design really stands out.” connect with young grads.” #TEawards @TalentEgg
- 21. Best On-Campus Campaign ConocoPhillips Canada #TEawards @TalentEgg
- 22. Campus Recruiter of the Year #TEawards @TalentEgg
- 23. Campus Recruiter ofthe Year Nancy Moulday Manager Recruitment TD Business Banking Evan Birtch Team Lead, Campus Programs Research In Motion Lisa Kramer Campus Recruiting Lead, Canada Accenture #TEawards @TalentEgg
- 24. Campus Recruiter ofthe Year Best practices overall: • Be a real person – not a corporate robot • Let students/grads connect with you online and in person • Be passionate about your organization, careers, and students and recent grads • Show results – judges impressed by # of hires, increase in social networking followers, etc. #TEawards @TalentEgg
- 25. Campus Recruiter ofthe Year The winning campus recruiter: • Uses innovative communication tools in addition to traditional recruitment activities • Active on company AND personal accounts daily (Facebook, Twitter, LinkedIn, blog) • Passionate advocate for their organization • Dedicated to helping students and recent grads with their careers #TEawards @TalentEgg
- 26. Campus Recruiter ofthe Year What the judges said: “A great resource in the field of student recruitment and is actively “Very interactive and engaged with seeking opportunities to create a student recruitment. Your positive brand image for [this engagement through social media employer].” sites shows a true dedication and passion - very impressed!” “AMAZING person!!! Huge social media presence and overall a very “Loved [this recruiter’s] use of Twitter, approachable person.” very involved with TalentEgg!” “[They have] put a face to [the “Seems to be in tune with employer’s] recruiting team and this students and knows [their] target has made [them] and the company demographic.” memorable, a valuable asset in a competitive arena.” #TEawards @TalentEgg
- 27. Campus Recruiter ofthe Year Lisa Kramer, Accenture #TEawards @TalentEgg @Recruit_Campus
- 28. Campus Recruitment Program ofthe Year #TEawards @TalentEgg
- 29. Campus Recruitment Programof the Year Kraft Canada Inc. KPMG LLP MacLaren McCann #TEawards @TalentEgg
- 30. Campus Recruitment Programof the Year Best practices overall: • Use all available tools – don’t put all your eggs in one basket • Let students interact with you in a meaningful way on-campus and online • Whenever possible, give something back – experience, knowledge, prizes • Be active year-round #TEawards @TalentEgg
- 31. Campus Recruitment Programof the Year The winning program: • Based around a case competition • Offered meaningful experience + learn about employer + networking • Promotion through presentations, social media, posters, emails, TalentEgg • Over 900 applications in 2012; an increase of 150% from 2011! #TEawards @TalentEgg
- 32. Campus Recruitment Programof the Year What the judges said: “Amazing recruitment program - you get out there and interact with “Giving students the chance to the students. Keep it up! ” showcase skills and demonstrate their abilities outside of a standard “Gives students a real-life feel for recruitment program is really what it would be like to work at [this important.” employer].” “I am a huge fan of companies that run “Love it - makes me want to work case competitions. It is a great there!” recruitment tool! ” “The recruiting program is well- “They are committed to hiring highly rounded and well executed with skilled candidates and they offer the right balance of in-person and excellent opportunities to develop web-based mechanisms.” skills to everyone that qualifies!” #TEawards @TalentEgg
- 33. Campus Recruitment Programof the Year KPMG LLP #TEawards @TalentEgg @KPMGCampusCDN
- 34. Congratulations! Best Campus CareerWebsite PwC Canada’s www.pwcbrilliantfutures.ca Best Online Campus Campaign MacLaren McCann: MasterCard Canada’s Social Interview campaign Best On-Campus Campaign ConocoPhillips Canada’s “Work With Phil” campaign Campus Recruiter of the Year Lisa Kramer, Accenture Campus Recruiting Program of the Year KPMG LLP’s Ace The Case #TEawards @TalentEgg
Editor's Notes
- #3 In its inaugural year, the TalentEgg Campus Recruitment Awards are focused on five categories reflecting current themes and areas of focus for Canadian campus recruitment professionals.
- #5 The Best Campus Career Website is awarded to the employer with the campus career website that is judged to be most appealing and useful to students and recent graduates.Judges were asked to consider the quality of content provided, as well as ease of use and design, all in the context of their wants and needs when they research their career options and your company.
- #6 The Best Campus Career Website is awarded to the employer with the campus career website that is judged to be most appealing and useful to students and recent graduates.Judges were asked to consider the quality of content provided, as well as ease of use and design, all in the context of their wants and needs when they research their career options and your company.
- #7 Make information easy to find – students are probably coming to your website with a specific task in mindTell students what to expect – every step of the way, from the application process to their first day to the potential for growth within their roleFeature real students and grads – students relate to them better – it’s like a recommendation from a friendTailor everything – use a casual conversational tone, general corporate information isn’t for them when they’re just learning about your organization and career opportunitiesDon’t be boring, corporate – they think they’re making one of the biggest decisions of their lives…you should be interesting, exciting
- #10 www.pwcbrilliantfutures.ca
- #11 Everything from destination career websites, to SEO, to video, to social media. Judges were asked to provide feedback on overall online presence, and how well employers use online tools to:Enable access to information about student and new grad recruitmentProvide unique information about opportunities for students and new gradsLeverage new tools to promote hiring and programs
- #12 Has your organization ‘figured out’ digital media? We’re talking everything from destination career websites, to SEO, to video, to social media. If you’re egg-cellent at one or all of these, this award is for you.Judges will be asked to provide feedback on your overall online presence, and how well you use online tools to:Enable access to information about your student and new grad recruitmentProvide unique information about opportunities for students and new gradsLeverage new tools to promote your hiring and programs
- #14 • 532 qualified candidates (30 applications were received in past years)• Facebook fans grew by 400% in 4 weeks – establishing a connection with a youth audience and a channel for future engagement
- #16 “Social Interview” campaign for summer interns• 46% of MasterCard twitter conversations were about the intern program• MasterCard hired an extra intern because of the quality of the candidates• The Social Interview process is now part of MasterCard's global recruitment effort
- #17 In a time when career fairs are decreasing in popularity and employers are experiencing increasing difficulty in effectively connecting with students in person, this award is for employers that have achieved egg-cellence in engaging students on-campus through innovative methods in 2011.Judges will be asked to provide feedback on employers’ overall on-campus activities, and will also be asked to assess their campaigns in terms of:UniquenessRelevanceSuccess in attracting or recruiting students
- #18 In a time when career fairs are decreasing in popularity and employers are experiencing increasing difficulty in effectively connecting with students in person, this award is for employers that have achieved egg-cellence in engaging students on-campus through innovative methods in 2011.Judges will be asked to provide feedback on your overall on-campus activities, and will also be asked to assess your campaign in terms of:UniquenessRelevanceSuccess in attracting or recruiting students
- #23 Every year, there are individuals within the campus recruiting community who stand out – whether its in taking a risk (and winning) with new technologies, becoming a recognized thought leader in the market, or excelling where others have struggled. This award is for egg-ceptional individual campus recruiters, who have particularly egg-celled over the past year.Judges were asked to provide feedback on the individual’s overall achievements in the campus recruitment market.
- #24 Every year, there are individuals within the campus recruiting community who stand out – whether its in taking a risk (and winning) with new technologies, becoming a recognized thought leader in the market, or excelling where others have struggled. This award is for egg-ceptional individual campus recruiters, who have particularly egg-celled over the past year.Judges were asked to provide feedback on the individual’s overall achievements in the campus recruitment market.
- #29 In today’s changing environment, employers are innovating at a rapid pace in order to remain or become competitive in recruiting top talent. This award recognizes the organization that has executed the best campus recruitment program of the year.The panel was asked to consider the activities undertaken by the employers, and the successes achieved.
- #30 In today’s changing environment, employers are innovating at a rapid pace in order to remain or become competitive in recruiting top talent. This award recognizes the organization that has executed the best campus recruitment program of the year.The panel was asked to consider the activities undertaken by the employers, and the successes achieved.
- #35 Join us for the reception!