The document outlines a strategic global university relations program presented at a 2012 symposium by Shelley Karpaty, focusing on key components such as employer branding, cultural understanding, and the distinction between university recruitment and relations. It emphasizes the importance of effective delivery of candidates, enhancing employer brand, and leveraging relationships with students and universities through various activities. The document concludes with insights on global recruitment trends in different regions, including China, India, and Europe.

1. NACE - GLOBAL SYMPOSIUM - 2012
Launching a Strategic
Global University
Relations Program
Shelley Karpaty, University
Relations and Student Community
Manager
Company Confidential 1

2. AGENDA
Key Components To A Winning
Global Strategy
•University Recruitment
vs.University Relations
•Employer Branding
•Cultural Understandings
2

3. Recruiting or Relations
What is the difference to you?
How does your Executive
Leadership view and support your
University Program?
3

4. Is your team delivering?
EFFECTIVE DELIVERY
OF CANDIDATES –
HOW DO THEY TAKE
IT TO THE NEXT
LEVEL?
4

5. University Relations -
Exceeds Expectation
GAME CHANGING APPROACH
•Look at the data differently
•Become more effective
•Leverage your resources
5

6. University Recruitment Activities
Career
University
Fairs
Recruiters
University Students
Info Hiring
Career Services
Sessions Managers
On
Campus
Interviews
6

7. University Relationship Activities
Career Fairs
UR Team
Info
Sessions
University Students Hiring Managers
On Campus
Career Services
Interviews
Professors
IT Departments Executive Champion
Student Organization
Meetings or Alumni
Tech Talks System Engineer and/or
Education Sales Rep
Contests
Foundations
7

8. UNIVERSITY RECRUITING
OK, We are
here! Come
work for us!
You may not
know us but
LOOKING FOR
stop by…..
SPECIFIC CANDIDATES –
DOOR OPENS/CLOSES
8

9. UNIVERSITY RELATIONS
I know them and I
know why I want to
work for them.
They gave a tech
talk at my SWE
meeting.
I have a friend who
interned there and
loved it!
GENERAL JOB PROFILES –
INTERACTIVE AFFINITY AND
EXPERIENCE CREATED
9

10. Brand Affinity & Social Networking
Campus Parents
Ambassadors
Students
Social Networking
Interns
It is about the
Professional
Organizations
Faculty intersections…
Contests Partners
Conferences
Industry
Events Alumni
10

11. Employer Brand – What is yours?
Affinity
Entrepreneurial
Spirit
Diversity
Knowledge
11

12. Enhance the Employer Brand
BEFORE
12

13. Cultural Commonalities
Leadership: Work Life
Move up Balance
ladder
Stable and
Expert in the
Secure work
field
environment
13

14. Conclusions
SUMMARY / QUESTIONS / DISCUSSION
14

15. Global Generalities
China India Europe
• Career Services • Placement Centers • UK Career Services
• Study abroad and return • Technology • External placement
home • FB and linkedin agencies
• Prefer to be close to • Career Adv • Internships weigh
home not big cities • Stay 2-3 years heavily
• Find security in state- • Technology / career • Professors more
owned companies advancement interested in being
• RenRen published
• Stay 2-3 years • Banking/Marketing
• Less focused on Comp Industries tie with
Engineering
15