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Tactical Demand Planning - Get The Basics In Place
The document outlines the demand planning process for GSK - Consumer Health, including a series of meetings and reviews from WD -20 to WD 17. It details the objectives and outputs of each meeting, including Demand Reviews to establish an accurate forecast, Controller Reviews for sales performance analysis, Inventory Reviews to plan surplus stock sell-through, Brand Forecast Alignment to validate forecasts, and Portfolio and Demand Review Meetings to align plans across functions. Account Clinics and Weekly Forecast Reviews provide ongoing monitoring of performance versus forecast.
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Tactical Demand Planning - Get The Basics In Place
- 1. DEMAND PLANING Get thebasics in place June 9th 2016
- 2. GSK – ConsumerHealth
- 3. IBP - Overview HighLevel – we should be familiar with the basic processes S&OP Portfolio Review Demand Review Supply Review Reconciliation
- 4. IBP - Tactical Rarelydo we discuss the tactical – ‘the how’ S&OP Portfolio Review Demand Review Supply Review Reconciliation Tactical Demand Planning
- 5. Suggested Process WD -20 to- 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Next Slide Next Slide Inventory Review Controller Reviews Demand Review DRM PMR Promo Account Clinic Weekly Forecast Review Friday & Monday every week Overview – collection of meetings and reviews – Pre DRM
- 6. WD -20 to -12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Demand Review Meeting Objectives Outputs Demand Reviews • To have the most accurate forecast possible. • Embedding the customer and variant segmentation models; introduction of stat forecasting models to drive greater levels of accuracy. • The system based forecast will become the numbers that are reported at DRM and S&OP. • Shared understanding of Customer performance. • Jointly built base forecast. • Understanding of necessary subsequent actions. • Key actions agreed and recorded for use in Controller Reviews. • Supply Forecast • Fully validated base forecast. Suggested Process Demand Reviews
- 7. WD -20 to -12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Controller Reviews Demand Review Meeting Objectives Outputs Controller Review • Full understanding of Sales performance and forecast Broken down by category and brand within a retailer. • Inputs from a supply perspective as well as analysis of all Risks and Opps to determine and finalise a robust forward position • Shared understanding of performance and forward forecast including drivers, drainers, risks & opps. • Promotional performance reviews and promotional calendar review • Key actions to drive performance • Validated forecast Suggested Process Overview – collection of meetings and reviews – Pre DRM
- 8. WD -20 to -12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Inventory Review Controller Reviews Demand Review Meeting Objectives Outputs Inventory Review • Identify stock to be sold from surplus, residual, overstock • Plan 3 months out and feed opps into DRM • Agree list of sell through materials • 3 months view of stock to be sold to input into DRM Suggested Process Overview – collection of meetings and reviews – Pre DRM
- 9. WD -20 to -12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Inventory Review Controller Reviews Demand Review Meeting Objectives Outputs Brand Forecast Alignment (BFA) • Brand lens performance review, focusing on prior month, rolling 3 months and full year number keeping in line with the brand/customers prioritisation. • Align of forecast to be taken to DRM • Shared & aligned understanding of Business performance and forward forecast including drivers/drainers, risks & opps, between Sales and Marketing. • Identify gap to plan and R&Os to be explored ahead of DRM Suggested Process Overview – collection of meetings and reviews – Pre DRM
- 10. WD -20 to -12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Inventory Review Controller Reviews Demand Review DRM Meeting Objectives Outputs Demand Review Meeting (DRM) • DRM- Alignment of Category/Brand FY forecast from (Volume, Sales, G2N, GP, BC) and identify any gaps to plan and agree actions to close • Drivers/drainers, risks & opps. • Key actions in place to close gaps in plan • Validated capacity and demand plan • Validated forecast (18-24 months) Suggested Process Overview – collection of meetings and reviews – Pre DRM
- 11. WD -20 to -12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Inventory Review Controller Reviews Demand Review PMR Meeting Objectives Outputs Portfolio Review Meeting (PMR) • PMR - Alignment of Marketing, Supply & Sales to approve the right course correcting activity to deliver the in year NPI targets and generate initiatives that will deliver the next years target • Portfolio Optimisation • Innovation Suggested Process Overview – collection of meetings and reviews – Pre DRM
- 12. WD -20 to -12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Inventory Review Controller Reviews Demand Review Promo Activity Meeting Objectives Outputs Promotional Activities • Alignment of Marketing & Sales to approve the right course correcting activity to deliver the in year targets and generate initiatives that will deliver the next years target • Signed off promotional and • listing opportunities Suggested Process Overview – collection of meetings and reviews – Pre DRM
- 13. WD -20 to -12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Next Slide Next Slide Inventory Review Controller Reviews Demand Review DRM PMR Promo Account Clinic Meeting Objectives Outputs Account Clinics • To gain greater alignment, visibility and understanding of the plans across all accounts and support for incremental opportunities to close any gap • Shared understanding of Business performance and forward forecast including drivers/drainers, risks & opps. • Key actions to feed into next cycle Suggested Process Overview – collection of meetings and reviews – Pre DRM
- 14. WD -20 to -12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews ACT Next Slide Next Slide Meeting Objectives Outputs Weekly Forecast Alignment (WFR) • To gain alignment, visibility and understanding of the month actual vs forecast • Shared understanding of any risk to month number • Key actions to drive performance to hit plan for the month Weekly Forecast Review Friday or Monday every week Suggested Process Overview – collection of meetings and reviews – Pre DRM