The document discusses ideas for designing t-shirts based on the band One Direction. The designer wants the t-shirts to represent the band subtly through designs inspired by their tattoos or styles of t-shirts they wear. The chosen designs will be simple images that can appeal to both male and female teenage fans of the band or fashionable people unaware of the band connection. Details such dimensions, content, format and target audience are provided. A schedule is given to develop the designs and publish them for sale along with blogging about the project.