This document provides information to create a double page spread for a magazine guide about mod culture called "Absolute Beginners". It will educate readers about mod music, clothes, films, clubs and events through sections on iconic mod bands like The Action and Julie Driscoll, key fashion items like brooks brothers shirts and levi jeans, influential films like A Bout de Souffle, and famous mod clubs and music venues like The Flamingo. Websites are also listed where readers can find more information about mod culture and scooter rallies.

1. Clean living under different
circumstances - Pete
Meadan, guy who
discovered the who
Double page spread ideas

2. Absolute Beginners
• It provides a invaluable insight into the origins of the mod world written by Colin Maclnnes in 1959.
Some people think of it as the beginning of MOD.
It was adapted into a film in 1986 and starred David Bowie and Patsy Kensit.
How I want to use this for my magazine..
The name of the film is recognised as something obviously relatable to Mod. I therefore would like to use this
as a name for my double spread for a guide into mod.
The name will relate to people who maybe just started a interest into mod and would want find out more
about the culture. Hence the name ‘Beginners’. Naming it ‘Absolute beginners’ will appeal to the audience as
they will relate to it and want to read on..
It will educate people in areas such as..
Music
Clothes
Events
Organisations
Films

3. Music
• The action- signed in 1965 by the producer of
The Beatles. There landmark songs were ‘Never
Ever’ and ‘Shadows and Reflections’. Reg king
was on vocals and was described as ‘finest ever
blue-eyed soul singer’. However when they were
dropped from the label reggie left and the band
came to a standstill until 1970s where they re-discovered
by the second generation of mods.
There bass guitarist Mike Evans and Reggie king
both died in 2010.
‘Clapton is god’ {include photo of this
graffiti}. Eric Clapton had such a
strong passion for his guitar he got
expelled from his school from failing
to product any work. He joined the
Roosters and later the Yardbirds. He
could hang out in The Scene club in
Soho, always dressed in Ivy league
style clothes. Clapton continues to
play to audiences to this day.
Randy Cozens produced top
100 soul chart music.
‘served to influenced a
generation’.
The creation- There
first single was realised
in June 1966 called
‘Making Time’. Kenny
Pickett, on vocals,
would paint a canvas
and set fire to it..
Julie Driscoll- One
of the most
famous female
mods. Her look
was copied by
hundreds of girls.
She recorded a
memorable
verison of the
Richie Havens
song ‘Indian rope
man.
Georgie Fame- One of
the coolest mods. He
was signed at 15 years
old after being
discovered on a butlins
holiday.

4. Clothes
• Austins Clothes Shop was one of
London’s true modernist shops. Charlie
Watts, drummer of the rolling stones
has been caught here as well as
London's leading modernists Eric
Clapton and Georgie Fame being
regulars.
Brooks Brothers staple shirt. A roll-neck
button-down collar shirt
make from 100% oxford cotton.
Idea came from Henry Brooks who
observed how the collars would
fly into the face of polo players. It
was a must buy item for mods.
Clarks Desert boots. Most
relatable footwear with
mods. Worn with levis or a
bespoke suit.
The Ivy shop- most
famous shop for mods.
Set up by John Simons
who sold clothes from
american. It sadly closed
in 1995 but he now has
a shop london, convert
gardens.
Levi’s 501 shrink-to-fit
denim jeans.
Ladies- Cathy
Mcgowan. The
queen of mod. Big
fashion inspriation

5. Cinema
• Mod used to go watch European
films to check out the new styles
which appeared in the films.
A Bout de Souffle, 1960. Film
about a petty criminal on the
run after shooting a policeman
and his loving girlfriend hide
him in her apartment. Film was
entirely filmed in paris and
dialogue written on the spot. It
used a bold modernist
cinematic style which attracted
the mods.

6. Clubs- where new music and new fashions
were sported.
• The Flamingo- opened by Jeffrey Kruger, a huge jazz fan. He wanted
jazz to be played in a smart environment. Clubs presented all-nighters
on Saturdays which Georgie Fame would star.
• The Scene-

7. Things to check out
Isle of Wright Scooter Rally- Takes place over august bank holiday.
Been popular since 1950 when people became to create a key
interest in lambrettas or vespas. The main ride out takes place on the
Sunday at 1 pm.
www.modculture.co.uk – everything mod, from book reviews to
scooter rallys. Set up by David Walker
www.themodgeneration.co.uk – where mods get together to share
stories and articles
Jackthatcatwasclean.blogspot.com – blog which posts tv clips of mod
performances, such as Georgie Fame