3. • It’s a website www.aflamnah.com
• The first crowdfunding initiative in the Arab
world
• Supporting the funding of creative ideas
• Helping people create and not just consume
• Allowing the general public to vote with their
wallets
• Complements existing sources of funding
5. • Crowdfunding is about getting the general public,
people like you and I, to connect with great ideas
that get pitched to them on the site.
• People who are inspired by an idea or a story can
choose to make small or large financial
contributions in return for rewards.
• This financial support all adds up so more and
more great ideas can get funded and made.
• It is all about using the power of the crowd
through social media.
• The crowd will choose the ideas they want to
support
6. What we are not
• Aflamnah is not a fund
• Aflamnah is not a producer
• Aflamnah is not a sponsor
• Aflamnah does not select ideas
• Aflamnah does not have any rights over your
project
• Aflamnah does not let you sell equity in your
film
10. Success in Media Terms
• Surpassed 150,000 page impressions since launch
• Each visitor visits an average of 4 pages
• Average time spent on website over 4.5 minutes
• Over 2,000 FB fans
• Over 650 followers on Twitter
• Over 250 have already pledged money on the site
• Almost $40,000 has been raised
• Two projects have exceeded their targets
• Two projects screened at TIFF and two screened at ADFF
• One is the Palestinian entry for the Oscars
• When I Saw You won Best Arab Film at ADFF announced
yesterday
11. How the site works if you are an idea owner
• Register and log in
• Upload your idea online guided by Aflamnah. You
will need written information, pictures, financial
target, who is involved, what is the money going to
be used for, rewards and a pitch video
• Aflamnah team works with idea owner to tweak,
support before projects goes live
• Once live social media networks are activated by
Aflamnah and idea owner begins campaigning
12. How the site works if you are a supporter
• Register and Login
• Browse the site or go directly to an idea
• Select your reward
• Select payment method and pay
• That’s it! But great if you can share the idea
with your network to encourage them to
support as well
13. DON’T THINK IT IS EASY… THINK OF
YOURSELF AS A POLITICIAN
CAMPAIGNING TO GET ELECTED
14. Before you start
• Build your audience through social media platforms e.g. Facebook page, tap
into relevant groups
• Listen to and understand your audience and potential supporters
• Tell us who is involved (a film is not made by one person)
• Set a realistic goal and assess what you think your network can provide in
financial terms
• Show us what you already have money, cast, script, rushes, trailer, articles
• Be Honest (people are making a deal with you, don’t misrepresent yourself,
don’t waste their time, money and in the process ruin your reputation and DO
deliver on your promise)
• Crowdfunding is built on TRUST. Every word you use, every frame of video you
create must boil down to “trust me”. Don’t forget that this is the internet and
the age of social media
• Connect with your supporters and make them want to be part of your idea.
Once they support you, continue to update them on your progress
• Have some fun with it! Even if the subject of your film is serious you can
present it in a way that connects with people
15. Questions we get asked
• When should I crowdfund?
• Should my campaign be 30, 60 or 90 days?
• How much time do I need to devote to my
campaign?
• Do I need a team to help me or can I do it alone?
• How can I support my campaign with radio or TV or
print interviews?
• Can I hold an event to raise awareness of my
campaign?
• Is there an event (e.g. a film festival or networking
event) where I can promote my campaign
17. • There are 450 crowdfunding websites around the
world
• In 2012, globally around $3 billion will be raised
through crowdfunding platforms
• This year 10% of films at Sundance and Cannes had
benefited from crowdfunding
• 10 Facebook friends 9% chance of success
• 100 FFFs 20% chance of success
• 1000 FFFs 40% chance of success
• A project without a video only has a 15% chance of
success, while a project with video has a 37% chance
of success.
