3. Synergy is when two or more organisations work together in a particular way to produce an effect greater than the sum of their individual effect. In other words, if a music artist is promoting a merchandise or product in their music videos etc. </div></div>
4. For our artist we will have the clothing merchandise. As the indie genre is well known for their casual clothing and neat hairstyles. James Whiteman our artist will have a clothing brand that would be allocated towards him. He will always wear skinny jeans and shirts and other casual outfits in music videos to represent and promote the brand. This will therefore attract others to wanting to look and dress like him. We will also show this in our digipack as he will always be wearing the casual smart cloths to maintain his particular style suited with his genre. We want fans and other people to admire his style so they can, one enjoy and listen to his songs, and two to take ideas or idolize his style in clothing.
