SXSW 2016 discussed three major digital trends: 1) Virtual and augmented reality which is becoming more immersive and accessible through advances in displays, sensors, and processing power. 2) Artificial intelligence driven by neural networks, big data, and increasing computational capabilities which is being applied across many domains. 3) The Internet of Things where more aspects of life are being instrumented and data is being collected, allowing for customized and disruptive innovations but also raising privacy issues.

1. SXSW 2016
De senaste trenderna ifrån

2. Vi är digitala i själ och
En av södra Sveriges ledande digitala kommunikationsbyråer.

3. 3
Vi vann!

4. 4
SXSW är världens största
digitala konferens.

5. Tre
makrotrender

6. Disruption

7. Data

8. 8
Digital
transformation

9. Change has never happened this
fast before, and it will never be this
slow again.
Gordon Moore, Intel
“

10. Så vart är vi på väg?
3 trender som händer NU!
(inte bara enligt SXSW…)
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11. 11IMAGE CRED: http://paleofuture.gizmodo.com/this-is-what-i-see-every-time-you-tell-me-how-cool-ocul-1530587594
VR:
Virtual Reality
TREND #1

12. 12 IMAGE CRED: The Guardian

13. 13 IMAGE CRED: Samsung

14. IMAGE CRED: T3.com
?

15. 15
Högupplösta skärmar
IMAGE CRED: Sony Mobile

16. 16 IMAGE CRED: Apple
GyroskopAccelerometer

17. IMAGE CRED: Samsung
Processorerna

18. IMAGE CRED: Oculusg
Next big thing.

19. Immersion VR Presence MR
Mixed reality / Augmented reality

20. IMAGE CRED: Oculus
Immersion VR

21. IMAGE CRED: Vrscout.com

22. IMAGE CRED: Vrscout.comIMAGE CREDPolygon.com

23. IMAGE CRED: The Verge / Microsoft
Presence MR

24. Presence MR
“the most intuitive access to digital information and direct hand interaction with holograms.”

25. Internet of Experiences
IMAGE CRED: blog.harmonicinc.com

26. First-person

28. IMAGE CRED: Oculus

30. “Virtual reality has the potential
to be the most social platform”
Mark Zuckerberg

32. Exempel
Clouds over Sidra
följer en ung flickas
liv i det syriska
flyktinglägret
Za’atari.
#childrenofsyria

33. 33
AI:
Artificial
Intelligence
TREND #2

34. 34

35. 35
Neurala
nätverk

36. 36
Datakraft

37. 37
Big Data

38. 38
Var möter vi AI idag?

39. 39
Exempel

40. Exempel

41. 41

42. X + AI

43. “Anything that can be
tracked will be tracked”
TREND #3

45. Internet of things

46. Anpassade
tjänster

47. Disruptiv innovation

48. Privat Transparent
Generell Personaliserad

49. ”Vanity trumps privacy”

50. Kreativitet
slår data

51. Fear Of
Missing
Out?
3 tips!

52. Passion never fails

53. Done is better
than perfect
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54. Think like a customer

55. Tack!
Hanna Elfvin
hanna.elfvin@kan.se
@hannaelfvin
www.kan.se
55