The document summarizes insights from the VR World 2017 conference. It discusses several key points: 1) The current price of VR headsets is not a major issue, but the quality of available content still needs improvement to convince more customers to purchase headsets. 2) Using AR and VR in marketing campaigns can be effective for recruiting, though currently reaches a narrow audience. 3) AR and VR technologies allow bringing passive images to life and demonstrating how products work for potential buyers. 4) Ethical standards are urgently needed as AR and VR create immersive virtual environments that blur the line between reality and fiction and can enable harassment.