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Who needs social media cilips
This document provides a summary of 21 social media tools, including Animoto, Dropbox, Eventbrite, Facebook, Flickr, Foursquare, Google Docs, Google+, Jing, Lanyrd, LinkedIn, Posterous, Prezi, Quora, Scribd, SlideShare, Storify, Twitter, Xtranormal, and YouTube. Each tool is briefly described in 1-3 sentences explaining its purpose and key features. The document aims to help readers make sense of different social media options.
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Who needs social media cilips
- 1. Who needs social media? Pauline Randall
- 2. A tale oftwo social media…
- 3. Saturday morning, NottingHill daylesfordorga nic
- 5.
- 8. Meanwhile the daybefore in Glasgow… How not to handle negative sentiment on social media – a case study
- 9. Plus countless blog posts, Facebook
- 11. Now that we’vegot that out of the way here are 21 social tools to play with
- 12. 1. Animoto • Makevideos from still images, text and video • Free videos if they are 30 seconds or less • Subscription model for longer, higher resolution video • Different formats • Can be downloaded, used locally, put into YouTube etc • Licenced music available
- 13. 2. Dropbox • Free(up to 2 gb) service for – Uploading documents – Sharing documents – Back-ups – Files accessible anywhere including via mobile • Good for – Collaborative work – When travelling • Watch out for – Not all apps on iPhone/iPad work with dropbox
- 14. 3. Eventbrite • Onlineservice for organising events – Handles payments and ticketing – Free events are free to list – Events can be public and listed on Eventbrite – Or they can be private – invitation only events • Good for – Promoting events – Managing responses – Looking professional – Integrating into websites etc • Analytics – get data about your event • iPhone app to check attendees in – smarter than paper! • Don’t forget to check out the site for events to attend!
- 16. 4. Facebook • Verylarge social network (800+ million users) • Use Pages for marketing – New students – Potential students – Alumni • Groups (open or closed) – Collaboration – Discussion – Feedback • Adverts – Promoting courses, events etc
- 17. 5. Flickr • Photoand video sharing site – Repository of course, school, establishment pictures • For students • For staff – Useable image bank – many are uploaded under Creative Commons licence – Locate images using the map function
- 18. 6. Foursquare • Location-basedmobile platform • Allows users to ‘check-in’ • But what’s it good for? – Can be used as part of a marketing strategy • Special offers • Contests • Engagement • The Foursquare api can be used to build other apps – for example this one from Harvard University
- 19. 7. Google docs •Word processing, slideshows, spreadsheets etc • Online • Shareable • Free • Accessible anywhere
- 20. 8. Google + •Google’s 3rd attempt at social media • Attempting to take on Facebook • Allows you to arrange contacts in circles depending on what you want to share – Facebook’s response is Lists • They are adding functionality in stages • Huddle – web video conferencing • Organisational pages not available yet • The jury is still out on this one!
- 21. 9. Jing • Screencapture – stills or video – Free (with a premium version) – Made by Techsmith who make Camtasia – Very simple • Downside: – You’ll need to convert it from .swf if you want to upload into YouTube – Alternatively upgrade for $14.95 per year • Also check out Screenr
- 22. 10. Lanyrd • Asocial conference directory • See who’s attending • Track the conversation whether you are there or not • Add conferences, workshops etc • Keep in touch with a conference or find conferences to attend
- 23. 11 LinkedIn • Professionalprofiles – Organisation profiles – Groups – Q&A • Why use it? – Encourage students to get promote themselves professionally – Start their network of contacts now – Job hunt – Get applicants to apply for jobs via LinkedIn – Promote the organisation properly – Research other people and other organisations
- 24. 12. More Googleproducts
- 25. 13. Posterous • Avery flexible blogging site – You can email your posts in or add them on the web – You can notify out via a range of other social media sites like Twitter and Facebook – You can be public – Or you can create private groups
- 26. 14. Prezi • Non-linearpresentation tool • Looks way cooler than PowerPoint ;) • Can make you feel sea-sick! • Also take a look at the PowerPoint plug-in pptPlex which does a similar thing • Take a look at an example of Prezi here
- 27. 15. Quora • Questions,questions and yet more questions – Relatively new social Q&A site – You ask a question and other people provide answers and also rate them up – Theory is that the best ride to the top – You can also edit other people’s questions… – The site monitors can be somewhat pedantic • Big question – will be it be more reliable than Yahoo Answers?
- 28. 16. Scribd • Socialpublishing • From single sheet docs to books • As well as being a good place to publish to it is also an excellent resource • A lot of free content however… • There is an increasing amount of paid for content these days
- 29. 17. Slideshare • Uploadand share – Slide presentations – Documents – Video • Share publicly or privately • Huge resource although the search function isn’t the best
- 30. 18. Storify • Turn tweets, video, news, images into a story • Pull together via drag and drop • An example • You can add text and commentary and rearrange the content
- 31. 19. Twitter • Microbloggingservice • More than just about breakfast! • Use it for – Gathering information – Disseminating information – Sharing conversation – Tracking particular subject areas/keywords – Promoting events – Answering questions
- 32. 20. Xtranormal • Text to speech • Create cartoon videos with a script • Can be incredibly simple • Or very complex • Free version online plus subscription service • They have an education safe version (via cookie)
- 34. 21. Youtube • Videouploading and sharing • Use channels to keep things together • Great resource - someone, somewhere will have made a video of whatever you want to do!
- 35. Helping you makesense of the digital world Website: www.florizelmedia.com Twitter: @florizelmedia Facebook: Facebook.com/florizelmedia Email: info@florizelmedia.com