Barnet Camp Presentation

This document discusses strategies for communication and engagement. It notes that traditional models focus on informing and consulting the public, but that new strategies should emphasize listening, sensing changing attitudes, and embracing the power of social media. The rise of social networks and user-generated content online are shifting communication away from top-down control towards empowered individuals and more open, transparent, and collaborative exchange. Effective strategies now require participating in online conversations and accepting that complexity demands non-traditional approaches.