The document outlines seven strategies for successful social media campaigns, emphasizing humor, the use of personal faces, targeting for social impact, tapping into pop culture, and storytelling. It also mentions the importance of redesigning websites and integrating customer relationship management (CRM) systems for better engagement. Key insights from industry leaders like David Norton and Taylor Wilson highlight the transformative power of online advocacy.

1. SUCCESSFUL
CAMPAIGNS
7 SEXY Secrets of
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2. CHERYL // CONTEE
 Affiliate of Harvard's Berkman Center for
Internet & Society
 The Root 100 list of established and
emerging Black leaders
 Huffington Post Top 27 Female Founders
in Tech to Follow on Twitter in 2011.
 Fast Company 2010 Most Influential
Women in Tech
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3. ABOUT US // CLIENTS
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4. 1. BE FUNNY
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5. 3/15/14
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6. 2. USE FACES
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7. WATER.ORG INSTAGRAM CAMPAIGN
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8. 3. TARGET
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9. Targeting for Social Impact
"It opens up a new realm of possibilities for online advocacy. !
It's definitely a tool I'd recommend. It's changing the !
way that we do online advocacy.”
David Norton, Advocacy Manager, SEIU in TechPresident article

10. 4. TAP POP CULTURE
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11. 3/15/14
Website Redesign

12. 5. HAVE A HEART
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13. 3/15/14
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14. 6. STOP
INTEGRATING
YOUR CRM
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15. 3/15/14
Website Redesign

16. 3/15/14
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17. 7. TELL A STORY
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18. 3/15/14
Website Redesign
!

19. WHY IT MATTERS // CHANGE THE WORLD
“I started out with a dream
to make a star in a jar,
and I ended up …
making things that I think can
change the world.”
— Taylor Wilson (teenage nuclear scientist)
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20. cheryl@fissionstragy.com
cheryl@attentive.ly
@ch3ryl
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